Bïrch vs GoMarble: Rules and Alerts or AI Agents With Approval Gates
Bïrch fits media buyers who want to write and control every automation rule themselves. GoMarble fits in-house and agency performance teams that want AI agents to analyze many ad and data sources and prepare changes for approval.
Choose Bïrch if you want to write every condition yourself and launch many ads at once. Choose GoMarble if you want AI agents that read Meta, Google, TikTok and analytics data together and need a person to approve every write. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| Bïrch | GoMarble | |
|---|---|---|
| How you pay | A monthly plan priced by your ad spend across connected platforms: $49 or $99 a month, with Enterprise by quote. | Monthly plans sized by ad spend: Copilot $139, Operator $399 and Scale $799 a month, with Enterprise by quote. Annual billing saves about 15%. |
| Free plan or trial |
A 14-day free trial with all features and no credit card. We saw no free plan.
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A 7-day trial on each paid plan. Its FAQ also describes a free option with 100 one-time AI credits and no card, but that option is not in the plan table.
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| Rules and automation |
Rules with nested conditions that pause or start campaigns, change budgets and bids and send alerts, checked as often as every 15 minutes, plus a library of ready-made strategies.
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Agents run continuously and can flag changes such as creative fatigue in Slack. We saw no rule builder described on its pages.
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| AI actions and agents |
An AI chat reads performance, edits existing Meta ads and drafts rules for you to review. Its help center says the chat can't create campaigns.
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A team of specialist agents scans campaigns, creatives, audiences and search terms, and prepares account changes for approval. It can also be used from Claude and ChatGPT through a connector.
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| Building and launching campaigns |
A bulk ad builder launches several ad sets at once with up to 50 ads each, and builds ads from Google Drive or Sheets.
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Its pages list building and launching campaigns as agent plays on the Operator plan and above. Nothing goes live until you approve it.
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| Reporting and analysis |
Preset reports on top and declining ads, cross-platform reports, and white-label reports sent on a schedule with alerts in Slack and email.
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Tracks spend, ROAS, CPA, revenue and creative performance, and produces reports for your team or clients, with scheduled reports on every paid plan.
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| Ad platforms covered |
Rules run on Meta, Google Ads, TikTok and Snapchat. The bulk ad builder covers Meta, TikTok and Snapchat.
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Meta, Google, TikTok and Microsoft Ads, plus GA4, Shopify and Klaviyo, with 80+ more connectors listed.
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| G2 rating | 4.6 from 19 reviews | 4.8 from 6 reviews |
Where they differ
How the price grows
Bïrch: The price follows your monthly ad spend across all connected platforms, and its pricing page says going over a plan's limit adds a fee. Annual billing gives one month free. GoMarble: The plan follows your monthly ad spend, from up to $50K to above $1.5M. Extra AI credits, ad accounts and seats are sold as add-ons.
Who each is built for
Bïrch: Experienced media buyers and agencies who prefer to set every condition themselves and run ads on several platforms. GoMarble: In-house performance teams and agencies that manage several ad accounts and data sources and want agents to do the analysis.
How each one works
Bïrch: You build rules, and once published they act on their own whenever their conditions are met. The AI drafts rules for you to review, and its chat asks for approval before each action by default. GoMarble: Agents monitor your accounts, explain performance changes and prepare actions. Its pages say nothing changes until you say yes.
What reviewers say
Bïrch: G2 lists 4.6 from 19 reviews, the latest from March 2025. 4 of the 19 raise gaps in coverage beyond Meta, and 3 mention a learning curve. GoMarble: G2 lists 4.8 from 6 reviews, too few to show a pattern.
Price
| Example | Bïrch | GoMarble |
|---|---|---|
| Entry level | Essential, $49 a month: reports, alerts and workspaces, without rules. | Copilot, $139 a month: ad spend up to $50K, 5 ad accounts, read-only agents. |
| Mid level | Pro, $99 a month: everything in Essential plus automated rules and the audience builder. | Operator, $399 a month: ad spend up to $500K, 15 ad accounts, agents that write changes after your approval. |
| Larger or custom | Enterprise, custom: no spend limits or overages, set up with its team. | Scale, $799 a month, up to $1.5M of ad spend; Enterprise above that, custom through sales. |
Our verdict
Choose Bïrch if
- You get deep rule logic with nested conditions and frequent checks, so you can automate exactly what you define.
- You can launch many ads at once from Google Drive or Sheets instead of building each one by hand.
- You can run the same rules across Meta, Google Ads, TikTok and Snapchat from one account.
Choose GoMarble if
- You can bring its agents into Claude or ChatGPT through a connector.
- You get a published monthly price for each spend band.
- You get agents that read Meta, Google, TikTok, GA4 and more together in one place.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Bïrch's help center says its AI chat can't create campaigns, so new campaigns are built in its bulk builder. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx sends alerts when something changes in your ad account. Madgicx's MCP connector lets an AI assistant work with your Meta ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (bir.ch and gomarble.ai) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Bïrch's pricing page of 5 November 2026 states no spend limit per plan, so we show what the page says. G2 did not load on 5 November, so its rating and reviews come from 15 October 2026. Its pricing page FAQ mentions plans and prices that do not match its plan table, so we show the table.
Frequently asked questions
How much do Bïrch and GoMarble cost?
Bïrch is from $49 a month. GoMarble is from $139 a month. Bïrch entry level: Essential, $49 a month: reports, alerts and workspaces, without rules. GoMarble entry level: Copilot, $139 a month: ad spend up to $50K, 5 ad accounts, read-only agents.
Does Bïrch have a free trial?
A 14-day free trial with all features and no credit card. We saw no free plan.
Does GoMarble have a free trial?
A 7-day trial on each paid plan. Its FAQ also describes a free option with 100 one-time AI credits and no card, but that option is not in the plan table.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
Can GoMarble change my ad campaigns?
Its Copilot plan is read-only. Operator and above can write changes, with human approval before each write action.
Sources
- Bïrch pricing, reviewed 5 November 2026
- Bïrch features, reviewed 16 October 2026
- Bïrch help center: creating automated rules, reviewed 15 October 2026
- Bïrch help center: Meta tools in Birch AI, reviewed 16 October 2026
- Bïrch on G2, reviewed 15 October 2026
- GoMarble on G2, reviewed 5 November 2026
- GoMarble pricing, reviewed 5 November 2026
- GoMarble home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
