No publishable AOV benchmark
Explore category insights and their sources below.
Video Games & Esports441 / 552
Madgicx Research & Labs
Pc Gaming Software
Define the PC purchase before the refund promise.
MADGICX / LABSINDUSTRY RESEARCH
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Scope & method
Within Video Games & Esports
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
What conditions must support a PC-game refund headline?
Valve's Steam policy, updated April 2024 and read in October 2026, normally covers games requested within 14 days with under two hours played. It considers requests outside those rules and preserves additional faulty-game rights in some jurisdictions. State the conditions rather than guaranteeing approval.
Can a prerelease PC campaign suggest that playtime is excluded from refund limits?
Valve's Steam policy, updated April 2024, counts Early or Advance Access play toward the two-hour limit, except beta testing; the 14-day clock starts at release. Nonplayable prepurchases can be refunded before release. Name the release state when describing the refund offer.
Does a PC-game bundle use a separate playtime allowance for each title?
Valve's April 2024 Steam policy applies the standard two-week purchase window to its refund offer. A full bundle refund also requires no item transfer and combined usage under two hours. Checkout identifies whether a bundle containing a nonrefundable item is refundable. Explain these aggregate conditions; outside-rule requests can still be considered.
Can a Steam-compatible key campaign promise Steam will refund the payment?
Valve's April 2024 Steam policy excludes purchases made outside Steam, including third-party keys. Eligible Steam refunds can go to Steam Wallet funds or the original payment method; Wallet is used if the original method cannot be refunded. Identify the seller and refund destination before making a cash-back promise.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.