No publishable AOV benchmark
Explore category insights and their sources below.
Video Games & Esports439 / 552
Madgicx Research & Labs
Gaming Platforms Services
Describe access at the chosen tier.
MADGICX / LABSINDUSTRY RESEARCH
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Scope & method
Within Video Games & Esports
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Does a gaming-platform subscription establish permanent ownership of its library?
Xbox's US Game Pass FAQ, read in October 2026, ends library access when the subscription ends or a game leaves the library. Titles and features vary by region, plan and platform. Advertise membership access rather than presenting every included game as a permanent purchase.
Can one Game Pass headline promise identical access on console and PC?
Xbox's US October 2026 Game Pass page distinguishes its plans, including PC-only access and different console benefits. It says availability varies by plan, platform, region and time. Identify the exact membership and device in the offer before describing which games or features are included.
Can a trial subscription be described without its renewal conditions?
Xbox's US Game Pass page, read in October 2026, says recurring billing defaults on. Promotional offers can be limited to new subscribers or regions and require a credit card; regular pricing follows unless canceled. State eligibility and renewal alongside the trial offer.
Does every Game Pass membership include cloud play on every device?
Xbox's US October 2026 cloud-gaming note excludes PC Game Pass and requires supported devices in selected regions. Cloud-playable games outside the subscription are sold separately. Qualify plan, device, region and title before promoting cloud access; the membership label alone does not settle compatibility.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
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When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Research scope
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Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.