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Video Games & Esports437 / 552
Two blank-screen gaming stations beside a player roster and a separate entry gate. - Esports Competitive Gaming Meta ads research by Madgicx Labs

Madgicx Research & Labs

Esports Competitive Gaming

Qualify the player before the roster.

MADGICX / LABSINDUSTRY RESEARCH

Research only

No publishable AOV benchmark

Explore category insights and their sources below.

Scope & method

Within Video Games & Esports

More in this industry. 5

Questions, answered.AOV, context & using this research7 answers

In this category

What should an esports-entry campaign qualify before accepting a player signup?

Riot's March 2026 VALORANT Premier support rules require ongoing SMS verification, at least one lifetime ranked placement and an account without current bans or restrictions. Ask about those conditions. A signup alone does not establish eligibility throughout the Premier Stage.

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Can every eligible Premier player be promised access to a Contender team?

Riot's March 2026 VALORANT Premier rules add Contender Eligibility for Contender or Invite teams. It depends on qualifying participation or rank in the current or previous Stage. Identify the requested tier before advertising team entry; general Premier eligibility does not settle advanced-team access.

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Can a team-recruitment ad guarantee a mid-Stage roster transfer?

Riot's March 2026 Premier guidance permits one team at a time. After a team's first match, a join is blocked if the player's MMR would change its Division. Qualify the roster and Stage state; leaving a team does not guarantee being admitted elsewhere or readmitted.

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Does late tournament registration establish playoff qualification?

Riot's March 2026 VALORANT Premier guidance allows mid-Stage joining but warns that too few remaining match opportunities may prevent sufficient Premier Score for playoffs. Queue dates appear in the client. Describe joining and playoff qualification as separate outcomes, with no guaranteed advancement.

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Category research

Is an AOV benchmark available for this category?

No publishable AOV benchmark is available.

The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

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How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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Research scope

Small print.
Clear boundaries.

Evidence scope

Benchmark status reviewed 11 October 2026.

The exact category cohort does not support a publishable AOV aggregate.

Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.

Category scope

Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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