{
  "name": "Travel Deal Platforms",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "travel-deal-platforms",
  "kind": "subcategory",
  "parent_slug": "travel-booking-platforms",
  "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "travel-deal-platforms",
    "parent_slug": "travel-booking-platforms",
    "cohort_scope": "exact_child",
    "median_aov_usd": 104.9,
    "p25_aov_usd": 30.27,
    "p75_aov_usd": 236.34,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:12:18.447771+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Travel Deal Platforms account AOV: median $104.90; middle 50% $30.27–$236.34. Snapshot read 2026-10-11T14:12:18.447771+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-cht-travel-deal-platforms-1",
      "question": "Does buying a travel voucher secure the travel dates?",
      "text": "Travelzoo explains that customers buy a voucher and then follow its instructions to book with the merchant; some deals require a reservation. Separate the voucher purchase from date confirmation in offer copy. The source does not prove availability for a visitor's chosen dates or a completed stay.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-cht-travel-deal-platforms-1",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. Does buying a travel voucher secure the travel dates? Travelzoo explains that customers buy a voucher and then follow its instructions to book with the merchant; some deals require a reservation. Separate the voucher purchase from date confirmation in offer copy. The source does not prove availability for a visitor's chosen dates or a completed stay.  Source: https://www.travelzoo.com/help-faq/vouchers/ Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-cht-travel-deal-platforms-1",
      "source_url": "https://www.travelzoo.com/help-faq/vouchers/"
    },
    {
      "group": "In this category",
      "id": "answer-cht-travel-deal-platforms-2",
      "question": "Does a refundable travel deal always return cash?",
      "text": "Secret Escapes describes eligible refunds as account credit and distinguishes hotel-only, hotel-plus-flight and package conditions. Link the actual deal terms and identify the refund form without offering legal advice. A cancellation, credit issuance and cash refund are different business events; none should automatically reduce or replace the reported purchase AOV.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-cht-travel-deal-platforms-2",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. Does a refundable travel deal always return cash? Secret Escapes describes eligible refunds as account credit and distinguishes hotel-only, hotel-plus-flight and package conditions. Link the actual deal terms and identify the refund form without offering legal advice. A cancellation, credit issuance and cash refund are different business events; none should automatically reduce or replace the reported purchase AOV.  Source: https://www.secretescapes.com/help-centre/manage-my-booking Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-cht-travel-deal-platforms-2",
      "source_url": "https://www.secretescapes.com/help-centre/manage-my-booking"
    },
    {
      "group": "In this category",
      "id": "answer-cht-travel-deal-platforms-3",
      "question": "Is a flight-deal alert service also selling the ticket?",
      "text": "Going says it sends flight-deal alerts and explains how to book, typically with the airline, while it does not sell tickets itself. A campaign can promote the alert membership without implying that signup buys a flight. Alert engagement, membership purchases and airline ticket transactions belong to different service stages.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-cht-travel-deal-platforms-3",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. Is a flight-deal alert service also selling the ticket? Going says it sends flight-deal alerts and explains how to book, typically with the airline, while it does not sell tickets itself. A campaign can promote the alert membership without implying that signup buys a flight. Alert engagement, membership purchases and airline ticket transactions belong to different service stages.  Source: https://www.going.com/how-it-works Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-cht-travel-deal-platforms-3",
      "source_url": "https://www.going.com/how-it-works"
    },
    {
      "group": "In this category",
      "id": "answer-cht-travel-deal-platforms-4",
      "question": "What happens after purchasing a tour voucher?",
      "text": "Groupon's Getaways guidance directs tour-voucher buyers to contact the operator before the book-by date to arrange reservations. Make that redemption step visible in offer copy. A voucher sale and a confirmed tour date are different events; neither is proof of completed travel or unrestricted booking availability.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-cht-travel-deal-platforms-4",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. What happens after purchasing a tour voucher? Groupon's Getaways guidance directs tour-voucher buyers to contact the operator before the book-by date to arrange reservations. Make that redemption step visible in offer copy. A voucher sale and a confirmed tour date are different events; neither is proof of completed travel or unrestricted booking availability.  Source: https://www.groupon.com/faq/getaways-hotels-and-travel/how-to-book-groupon-getaways Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-cht-travel-deal-platforms-4",
      "source_url": "https://www.groupon.com/faq/getaways-hotels-and-travel/how-to-book-groupon-getaways"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Travel Deal Platforms?",
      "text": "The median account AOV for Travel Deal Platforms is $104.90 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-median-aov",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. What is the average order value benchmark for Travel Deal Platforms? The median account AOV for Travel Deal Platforms is $104.90 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Travel Deal Platforms?",
      "text": "The middle 50% of account AOVs runs from $30.27 to $236.34 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-aov-range",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. What is the typical AOV range in Travel Deal Platforms? The middle 50% of account AOVs runs from $30.27 to $236.34 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $30.27 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. What is the lower-quartile AOV? The 25th-percentile account AOV is $30.27 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $236.34 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. What is the upper-quartile AOV? The 75th-percentile account AOV is $236.34 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Travel Deal Platforms classifications under Travel Booking Platforms. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. Which industry or subcategory does this benchmark cover? This benchmark covers exact Travel Deal Platforms classifications under Travel Booking Platforms. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-download-research",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-cite-research",
      "citation": "Madgicx Research & Labs. Travel Deal Platforms. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#reuse Answer: https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/travel-booking-platforms/travel-deal-platforms#reuse"
    }
  ]
}