No publishable AOV benchmark
Explore category insights and their sources below.
Content Creators & Influencers276 / 552
Madgicx Research & Labs
Social Media Influencers
Trust needs a visible connection.
MADGICX / LABSINDUSTRY RESEARCH
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Scope & method
Within Content Creators & Influencers
More in this industry. 7
Questions, answered.AOV, context & using this research7 answers
In this category
Which brand relationships need disclosure?
For U.S.-facing endorsements, the FTC identifies financial, employment, personal and family relationships as material connections. Free or discounted products can count too; local rules elsewhere may add requirements.
Who is responsible for an influencer disclosure?
The FTC tells influencers they are responsible for disclosing their brand relationships and should not assume the audience already knows. Brand instructions do not replace the creator's own check of the post.
Where should a disclosure appear in visual content?
The FTC says a disclosure in an image or story should be superimposed where viewers have time to notice and read it. Placement should be checked in the final cropped format, not only in a draft caption.
Can an endorsement promise a typical result?
The FTC says an endorser's experience must be honest and performance claims need support. One creator's result is not evidence that typical buyers will achieve the same outcome.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.