# IT Managed Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:11:48.519456+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Software revenue metrics Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. ### MRR — Monthly recurring revenue Subscription revenue normalized to one month across a business. One-time charges are excluded. MRR = sum of monthly recurring subscription amounts Source: [Stripe · Monthly recurring revenue](https://stripe.com/resources/more/what-is-monthly-recurring-revenue) ### ARPU — Average revenue per user Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR. Monthly subscription ARPU = MRR ÷ active paying subscribers Source: [Stripe · Subscription ARPU](https://support.stripe.com/questions/calculating-average-revenue-per-user-in-billing) ### ACV — Annual contract value The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue. ACV = recurring contract value ÷ contract duration in years Source: [Stripe · Annual contract value](https://stripe.com/au/resources/more/annual-contract-value-acv-in-saas) ## Research questions ### Which service boundaries matter when comparing managed IT engagement value? Kyndryl describes workplace services spanning devices, support and technology access. Define the environment and purchased service scope before comparing contracted fees. A managed-service enquiry does not establish a common price per device or total contract value. [Source](https://www.kyndryl.com/us/en/services/digital-workplace) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-managed-scope-value) Citation: Madgicx Research & Labs. IT Managed Services. Which service boundaries matter when comparing managed IT engagement value? Kyndryl describes workplace services spanning devices, support and technology access. Define the environment and purchased service scope before comparing contracted fees. A managed-service enquiry does not establish a common price per device or total contract value. Source: https://www.kyndryl.com/us/en/services/digital-workplace Answer: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-managed-scope-value ### Should support tickets and sales enquiries share a conversion count? NTT's managed-services welcome page provides request and escalation paths for existing clients. Keep customer support activity separate from new-service enquiries and signed engagements. A service-desk request is not a new sale. [Source](https://services.global.ntt/en-us/landing-page/managed-services-welcome) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-managed-request-types) Citation: Madgicx Research & Labs. IT Managed Services. Should support tickets and sales enquiries share a conversion count? NTT's managed-services welcome page provides request and escalation paths for existing clients. Keep customer support activity separate from new-service enquiries and signed engagements. A service-desk request is not a new sale. Source: https://services.global.ntt/en-us/landing-page/managed-services-welcome Answer: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-managed-request-types ### What can managed IT creative show beyond an uptime promise? Kyndryl's workplace support offering focuses on support delivery for employee technology. Show the actual request-to-resolution workflow and contracted boundaries. Do not invent response times, service-level guarantees or universal uptime from a broad service description. [Source](https://www.kyndryl.com/us/en/services/digital-workplace/workplace-support) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-managed-workflow-creative) Citation: Madgicx Research & Labs. IT Managed Services. What can managed IT creative show beyond an uptime promise? Kyndryl's workplace support offering focuses on support delivery for employee technology. Show the actual request-to-resolution workflow and contracted boundaries. Do not invent response times, service-level guarantees or universal uptime from a broad service description. Source: https://www.kyndryl.com/us/en/services/digital-workplace/workplace-support Answer: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-managed-workflow-creative ### How can a managed IT landing page qualify the needed service? Kyndryl organizes workplace services around distinct support and employee-technology needs. Ask about the actual environment and requested scope before presenting a quote. A common service label does not establish that every provider includes the same coverage. [Source](https://www.kyndryl.com/us/en/services/digital-workplace) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-managed-procurement-scope) Citation: Madgicx Research & Labs. IT Managed Services. How can a managed IT landing page qualify the needed service? Kyndryl organizes workplace services around distinct support and employee-technology needs. Ask about the actual environment and requested scope before presenting a quote. A common service label does not establish that every provider includes the same coverage. Source: https://www.kyndryl.com/us/en/services/digital-workplace Answer: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-managed-procurement-scope ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-benchmark-status) Citation: Madgicx Research & Labs. IT Managed Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#benchmark Answer: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-benchmark-status ### What is MRR for a software business? Subscription revenue normalized to one month across a business. One-time charges are excluded. MRR = sum of monthly recurring subscription amounts Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. [Source](https://stripe.com/resources/more/what-is-monthly-recurring-revenue) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-mrr) Citation: Madgicx Research & Labs. IT Managed Services. What is MRR for a software business? Subscription revenue normalized to one month across a business. One-time charges are excluded. MRR = sum of monthly recurring subscription amounts Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://stripe.com/resources/more/what-is-monthly-recurring-revenue Answer: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-mrr ### What is ARPU for a software business? Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR. Monthly subscription ARPU = MRR ÷ active paying subscribers Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. [Source](https://support.stripe.com/questions/calculating-average-revenue-per-user-in-billing) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-arpu) Citation: Madgicx Research & Labs. IT Managed Services. What is ARPU for a software business? Revenue per user over a defined period. For subscription comparisons here, the denominator is active paying subscribers and the numerator is MRR. Monthly subscription ARPU = MRR ÷ active paying subscribers Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://support.stripe.com/questions/calculating-average-revenue-per-user-in-billing Answer: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-arpu ### What is ACV for a software business? The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue. ACV = recurring contract value ÷ contract duration in years Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. [Source](https://stripe.com/au/resources/more/annual-contract-value-acv-in-saas) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-acv) Citation: Madgicx Research & Labs. IT Managed Services. What is ACV for a software business? The recurring value of one customer contract normalized to a year, excluding one-time charges. It measures contract size, not total company revenue. ACV = recurring contract value ÷ contract duration in years Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://stripe.com/au/resources/more/annual-contract-value-acv-in-saas Answer: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-acv ### Does purchase AOV measure MRR, ARPU or ACV? These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. [Source](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#software-metrics) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-aov-and-recurring-revenue) Citation: Madgicx Research & Labs. IT Managed Services. Does purchase AOV measure MRR, ARPU or ACV? These describe contract and recurring revenue economics. No purchase AOV benchmark is supplied for this category. Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied. Source: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#software-metrics Answer: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-aov-and-recurring-revenue ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-download-research) Citation: Madgicx Research & Labs. IT Managed Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#reuse Answer: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-cite-research) Citation: Madgicx Research & Labs. IT Managed Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#reuse Answer: https://madgicx.com/labs/industries/software-technology-platforms/it-managed-services#answer-cite-research