No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Name the activity before claiming charity status covers it.
Explore category insights and their sources below.
Within Political & Civic Organizations
The IRS's 501(c)(3) lobbying overview says organizations can hold educational meetings, distribute educational materials or consider policy issues educationally without that activity necessarily being lobbying. It separately warns about substantial lobbying. Describe the specific activity; the overview is not a blanket compliance determination for an advocacy program.
For this 501(c)(3) overview, the IRS describes legislation as acts and similar matters before legislative bodies or the public through referendums and initiatives. It excludes executive, judicial and administrative actions from that definition. Preserve the proceeding's scope rather than treating every agency-comment activity as legislative lobbying.
The IRS's retrieved 501(c)(3) guidance prohibits organizational intervention for or against candidates and identifies campaign-fund contributions and organizational candidate-position statements as examples. Distinguish issue information from candidate activity. A charity label alone does not establish that a particular communication is permitted.
The IRS says nonpartisan voter forums, guides and registration can fall outside prohibited campaign activity depending on facts and circumstances. Candidate-favoring bias can change that treatment. Describe the neutral information service and refer to the actual conditions, without turning this overview into approval of an event or its copy.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.