No publishable AOV benchmark
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Gambling & Betting Services503 / 552
Madgicx Research & Labs
Poker Gaming Platforms
Shared tables have geographic limits.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Gambling & Betting Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Does a multi-state poker permission establish nationwide US availability?
Michigan's 1 April 2026 announcement reported approval for FanDuel's PokerStars-branded poker across Michigan, Pennsylvania and New Jersey. Its 13 July announcement describes DraftKings' 8 July launch across those three states. These dated permissions are provider-specific examples, not nationwide access or proof of every member-state launch.
Can a poker campaign treat a table brand, approved provider and Michigan partner as identical?
Michigan's 1 April 2026 release names FanDuel as the approved poker provider, PokerStars as the brand its new platform would use in Michigan and MotorCity Casino as the local operator partner. Suggested offer practice: retain these roles and announcement date instead of attributing the same authorization to every similarly named service.
Does WSOP Online registration establish that real-money approval always succeeded?
WSOP Online's registration guide uses identifying information to confirm identity, then tells applicants not approved for a real-money account to upload additional verification documents. Suggested measurement: distinguish submitted registration from confirmed account creation and verification in this provider's flow.
Does WSOP Online accept a signup location as permission for every later login?
WSOP Online's guide restricts real-money play to people of legal gaming age physically in Michigan, Nevada, New Jersey or Pennsylvania. It says location is verified at each login using nearby Wi-Fi signals. Keep registration distinct from location-cleared access for a later session.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.