Average order value
Median account AOV · USD
Madgicx Research & Labs
Median account AOV: $68.29 USD.
Ad cost & click-through benchmarks ↗Median account AOV · USD
Enter your average order value to see where it sits.
Within K-12 Education Institutions
K12's private-school tuition page describes full-time and part-time options, and offerings with semester or annual tuition and payment plans. These are different offer units. Advertising should identify the named school, enrollment format and price interval before comparing amounts; a single course, semester and annual program are not interchangeable purchases.
Colorado Connections Academy requires students to reside in Colorado and provide acceptable residency evidence for enrollment. That named school's online format does not remove its geographic eligibility condition. Campaign location and enrollment messaging should reflect the institution's published scope; this example does not establish the requirements of every online school.
K12's checklist presents school options and separately directs families to check enrollment status in the Parent Portal. Browsing or choosing an option and checking a student's enrollment status are different actions. For measurement, an information request should remain distinct from a confirmed enrollment record; the checklist itself does not verify any individual student's acceptance.
Phillips Academy Andover publishes separate tuition amounts for boarding and day students. A shared school name therefore does not define one price unit. An admissions campaign should identify the attendance format attached to its tuition statement and compare equivalent offers. These published amounts do not establish financial-aid eligibility or an individual family's final payment.
The median account AOV for K-12 Education Institutions is $68.29 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The middle 50% of account AOVs runs from $29.55 to $294.23 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The 25th-percentile account AOV is $29.55 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The 75th-percentile account AOV is $294.23 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
This benchmark covers K-12 Education Institutions classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Behind the numbers
Benchmark snapshot read 11 October 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.