No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Read demand by grade and program.
Explore category insights and their sources below.
Within K-12 Education Institutions
NYC middle-school eligibility covers residents in the final elementary grade, typically fifth or sixth. Confirm the transition year and applicable jurisdiction before treating an inquiry as an eligible applicant.
NYC explains that school programs are distinct application choices. Report unique applicants separately from their program interests so multiple choices do not inflate the number of children acquired by a campaign.
NYC describes geographic admission priorities for zoned or district programs. Examine the applicable priority groups alongside application volume; a difference in offers does not, by itself, establish a difference in ad quality.
NYC describes waitlist offers as dependent on available seats and admissions priorities. Record the offer stage and timing separately so later seat movement is not automatically credited to a new campaign.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.