# K-12 Education Institutions — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $68.29 - Middle 50%: $29.55 to $294.23 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:09:58.157498+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Why should an online-school offer state the tuition unit? K12's private-school tuition page describes full-time and part-time options, and offerings with semester or annual tuition and payment plans. These are different offer units. Advertising should identify the named school, enrollment format and price interval before comparing amounts; a single course, semester and annual program are not interchangeable purchases. [Source](https://www.k12.com/online-private-school/tuition-and-costs/) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-fees) Citation: Madgicx Research & Labs. K-12 Education Institutions. Why should an online-school offer state the tuition unit? K12's private-school tuition page describes full-time and part-time options, and offerings with semester or annual tuition and payment plans. These are different offer units. Advertising should identify the named school, enrollment format and price interval before comparing amounts; a single course, semester and annual program are not interchangeable purchases. Source: https://www.k12.com/online-private-school/tuition-and-costs/ Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-fees ### Does an online K-12 school's location disappear because classes are online? Colorado Connections Academy requires students to reside in Colorado and provide acceptable residency evidence for enrollment. That named school's online format does not remove its geographic eligibility condition. Campaign location and enrollment messaging should reflect the institution's published scope; this example does not establish the requirements of every online school. [Source](https://www.connectionsacademy.com/colorado-online-school/enrollment/) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-eligibility) Citation: Madgicx Research & Labs. K-12 Education Institutions. Does an online K-12 school's location disappear because classes are online? Colorado Connections Academy requires students to reside in Colorado and provide acceptable residency evidence for enrollment. That named school's online format does not remove its geographic eligibility condition. Campaign location and enrollment messaging should reflect the institution's published scope; this example does not establish the requirements of every online school. Source: https://www.connectionsacademy.com/colorado-online-school/enrollment/ Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-eligibility ### Is choosing a school the same stage as confirming enrollment status? K12's checklist presents school options and separately directs families to check enrollment status in the Parent Portal. Browsing or choosing an option and checking a student's enrollment status are different actions. For measurement, an information request should remain distinct from a confirmed enrollment record; the checklist itself does not verify any individual student's acceptance. [Source](https://www.k12.com/find-a-school/how-to-enroll/enrollment-checklist/) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-process) Citation: Madgicx Research & Labs. K-12 Education Institutions. Is choosing a school the same stage as confirming enrollment status? K12's checklist presents school options and separately directs families to check enrollment status in the Parent Portal. Browsing or choosing an option and checking a student's enrollment status are different actions. For measurement, an information request should remain distinct from a confirmed enrollment record; the checklist itself does not verify any individual student's acceptance. Source: https://www.k12.com/find-a-school/how-to-enroll/enrollment-checklist/ Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-process ### Why distinguish boarding and day programs when comparing school tuition? Phillips Academy Andover publishes separate tuition amounts for boarding and day students. A shared school name therefore does not define one price unit. An admissions campaign should identify the attendance format attached to its tuition statement and compare equivalent offers. These published amounts do not establish financial-aid eligibility or an individual family's final payment. [Source](https://www.andover.edu/admission/tuition-and-financial-aid) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-stay) Citation: Madgicx Research & Labs. K-12 Education Institutions. Why distinguish boarding and day programs when comparing school tuition? Phillips Academy Andover publishes separate tuition amounts for boarding and day students. A shared school name therefore does not define one price unit. An admissions campaign should identify the attendance format attached to its tuition statement and compare equivalent offers. These published amounts do not establish financial-aid eligibility or an individual family's final payment. Source: https://www.andover.edu/admission/tuition-and-financial-aid Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-r4-school-stay ### What is the average order value benchmark for K-12 Education Institutions? The median account AOV for K-12 Education Institutions is $68.29 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-median-aov) Citation: Madgicx Research & Labs. K-12 Education Institutions. What is the average order value benchmark for K-12 Education Institutions? The median account AOV for K-12 Education Institutions is $68.29 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-median-aov ### What is the typical AOV range in K-12 Education Institutions? The middle 50% of account AOVs runs from $29.55 to $294.23 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-range) Citation: Madgicx Research & Labs. K-12 Education Institutions. What is the typical AOV range in K-12 Education Institutions? The middle 50% of account AOVs runs from $29.55 to $294.23 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $29.55 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. K-12 Education Institutions. What is the lower-quartile AOV? The 25th-percentile account AOV is $29.55 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $294.23 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. K-12 Education Institutions. What is the upper-quartile AOV? The 75th-percentile account AOV is $294.23 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-calculation) Citation: Madgicx Research & Labs. K-12 Education Institutions. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-median-or-mean) Citation: Madgicx Research & Labs. K-12 Education Institutions. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-benchmark-period) Citation: Madgicx Research & Labs. K-12 Education Institutions. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers K-12 Education Institutions classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-benchmark-coverage) Citation: Madgicx Research & Labs. K-12 Education Institutions. Which industry or subcategory does this benchmark cover? This benchmark covers K-12 Education Institutions classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-compare-aov) Citation: Madgicx Research & Labs. K-12 Education Institutions. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-performance) Citation: Madgicx Research & Labs. K-12 Education Institutions. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/k-12-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#reuse) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-download-research) Citation: Madgicx Research & Labs. K-12 Education Institutions. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/k-12-education-institutions#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/k-12-education-institutions#reuse) · [Answer permalink](https://madgicx.com/labs/industries/k-12-education-institutions#answer-cite-research) Citation: Madgicx Research & Labs. K-12 Education Institutions. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/k-12-education-institutions#reuse Answer: https://madgicx.com/labs/industries/k-12-education-institutions#answer-cite-research