$110.06
Average order value
Median account AOV · USD
$77.73 to $179.87Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-10-11Scope & method
Insurance Services378 / 552
Madgicx Research & Labs
Specialty Insurance Services
Median account AOV: $110.06 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Insurance Services
More in this industry. 5
Questions, answered.AOV, context & using this research16 answers
In this category
Why should specialty insurance ads identify the unusual risk they address?
NAIC describes surplus lines as a market for specialized risks unavailable through admitted carriers. For an offer in that segment, name the exposure and service clearly rather than implying one generic policy suits every unusual risk. This source describes the surplus-lines segment, not every specialty product.
How can a specialty insurance campaign qualify inquiries by service area?
For US surplus-lines transactions, NAIC explains that they involve state licensing and insurer-eligibility requirements. Verify the provider’s actual service area and product availability before inviting a quote, then distinguish a reachable lead from an inquiry the provider can serve in that jurisdiction.
Can surplus-lines advertising imply the same guaranty-fund protection as admitted coverage?
In the US state-regulated market, NAIC notes that surplus-lines policies generally lack state guaranty-fund protection. Preserve that distinction when describing the actual product and refer coverage questions to the provider’s current materials. A specialist quotation should not be presented as interchangeable with admitted-market protection.
Does new specialty coverage have an established loss history for a benchmark claim?
NAIC notes that some emerging surplus-lines coverages lack the loss history used for standard actuarial pricing. Do not turn that market description into a predicted ad cost or expected premium. The saved account-level purchase-value aggregate supplies neither an actuarial rate nor a specialty-policy price.
Read the benchmark
What is the average order value benchmark for Specialty Insurance Services?
The median account AOV for Specialty Insurance Services is $110.06 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the typical AOV range in Specialty Insurance Services?
The middle 50% of account AOVs runs from $77.73 to $179.87 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $77.73 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $179.87 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How is account AOV calculated for this benchmark?
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What dates does this AOV benchmark cover?
The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Specialty Insurance Services classifications under Insurance Services. It excludes the parent industry and sibling subcategories.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Benchmark snapshot read 11 October 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.