Insurance Services

Progressive describes policy activation as conditional on payment processing and the chosen start date; it also advises checking the exact effective time. A quote alone does not establish that coverage is active. For campaign reporting, keep quote requests, policy purchases and confirmed starts as separate stages.

NAIC describes the premium as the amount paid for insurance and the deductible as a separate part of a claim arrangement. They answer different pricing questions. An advertising comparison should identify which amount it presents; a lower displayed premium does not, by itself, describe the deductible or all policy terms.

Progressive explains that insurers may offer monthly payments or payment of the total premium upfront. A payment installment and a full policy-term amount therefore use different time units. Keep the billing interval visible when comparing offers, and do not read an attributed purchase AOV as the total value of future premium installments.

GEICO calls its coverage calculator educational guidance and states that final coverage selections and pricing are determined when a quote is requested. Calculator completion is therefore an exploration step, not evidence of a finalized policy price. Its use can inform lead qualification without treating the calculator output as bound coverage.

The median account AOV for Insurance Services is $74.84 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The middle 50% of account AOVs runs from $28.03 to $166.01 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 25th-percentile account AOV is $28.03 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 75th-percentile account AOV is $166.01 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

This benchmark covers Insurance Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.