No publishable AOV benchmark
Explore category insights and their sources below.
Insurance Services376 / 552
Madgicx Research & Labs
Home Insurance Services
Price the coverage, not the headline.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Insurance Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
What must match before a home insurance ad calls one quote cheaper?
NAIC identifies coverage limits and deductibles as factors in home insurance pricing. Compare those terms alongside the quote rather than treating price alone as evidence of better value; the campaign’s lead count cannot establish equivalence between two policies.
Why distinguish replacement cost from actual cash value in home insurance copy?
NAIC's US consumer guide defines replacement cost as the amount needed to repair or rebuild using similar materials, without deducting depreciation; actual cash value deducts depreciation. Actual policy terms govern coverage. Make the advertised valuation basis clear before comparing offers; those coverage definitions are not measured savings or advertising purchase values.
Can a standard home insurance ad imply that flood damage is included?
NAIC's US consumer guide says standard homeowners policies generally do not cover flood damage. Verify the actual product before presenting flood protection, and distinguish a separate flood-cover inquiry from the home-policy funnel. A house image or broad protection headline does not establish that coverage.
How should renovation-related policy reviews appear in acquisition reporting?
NAIC advises reviewing coverage when additions or remodeling change a home’s needs. Treat an existing customer’s coverage-review request as a different intent from a new policy purchase, so a review campaign does not inflate reported customer acquisition.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
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When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.