No publishable AOV benchmark
Explore category insights and their sources below.
Home Systems & Appliances332 / 552
Madgicx Research & Labs
Home Security Systems
Sell the plan's features alongside the security hardware.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Home Systems & Appliances
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Does a camera hardware purchase establish the recording feature advertised?
SimpliSafe's US residential app table excludes watching and downloading recordings from Standard Monitoring while listing access in other plans. Tie recording copy to the sold plan and track hardware purchases separately from plan activation.
What must a scheduled-arming security ad specify about the plan?
SimpliSafe's US residential app table marks scheduled arming unavailable in Standard Monitoring and available in the other listed plans. Name the applicable plan in the offer; remote control and scheduled arming are distinct advertised features.
Can works-during-outages copy imply uninterrupted app control?
For its US residential system, SimpliSafe says power-outage arming and disarming use the keypad, with app access returning after power is restored. Describe the surviving control method instead of extending a backup-power claim to every remote feature.
Which dependency belongs behind a Wi-Fi-backup security message?
For its US residential system, SimpliSafe ties cellular network operation to a professional monitoring plan, separately from the Base Station's backup battery. Make the plan requirement explicit and keep hardware sales separate from activated monitoring in campaign outcome reporting.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.