{
  "name": "Insurance Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "insurance-services",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/insurance-services",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "insurance-services",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 74.84,
    "p25_aov_usd": 28.03,
    "p75_aov_usd": 166.01,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:09:37.376120+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Insurance Services account AOV: median $74.84; middle 50% $28.03–$166.01. Snapshot read 2026-10-11T14:09:37.376120+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/insurance-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/insurance-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-r4-insurance-start",
      "question": "Does getting an auto insurance quote mean coverage has started?",
      "text": "Progressive describes policy activation as conditional on payment processing and the chosen start date; it also advises checking the exact effective time. A quote alone does not establish that coverage is active. For campaign reporting, keep quote requests, policy purchases and confirmed starts as separate stages.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-r4-insurance-start",
      "citation": "Madgicx Research & Labs. Insurance Services. Does getting an auto insurance quote mean coverage has started? Progressive describes policy activation as conditional on payment processing and the chosen start date; it also advises checking the exact effective time. A quote alone does not establish that coverage is active. For campaign reporting, keep quote requests, policy purchases and confirmed starts as separate stages.  Source: https://www.progressive.com/answers/same-day-car-insurance/ Answer: https://madgicx.com/labs/industries/insurance-services#answer-r4-insurance-start",
      "source_url": "https://www.progressive.com/answers/same-day-car-insurance/"
    },
    {
      "group": "In this industry",
      "id": "answer-r4-insurance-unit",
      "question": "Why should an insurance offer distinguish the premium from the deductible?",
      "text": "NAIC describes the premium as the amount paid for insurance and the deductible as a separate part of a claim arrangement. They answer different pricing questions. An advertising comparison should identify which amount it presents; a lower displayed premium does not, by itself, describe the deductible or all policy terms.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-r4-insurance-unit",
      "citation": "Madgicx Research & Labs. Insurance Services. Why should an insurance offer distinguish the premium from the deductible? NAIC describes the premium as the amount paid for insurance and the deductible as a separate part of a claim arrangement. They answer different pricing questions. An advertising comparison should identify which amount it presents; a lower displayed premium does not, by itself, describe the deductible or all policy terms.  Source: https://content.naic.org/consumer/how-does-insurance-work Answer: https://madgicx.com/labs/industries/insurance-services#answer-r4-insurance-unit",
      "source_url": "https://content.naic.org/consumer/how-does-insurance-work"
    },
    {
      "group": "In this industry",
      "id": "answer-r4-insurance-cycle",
      "question": "Is a monthly insurance payment the same price unit as the full policy premium?",
      "text": "Progressive explains that insurers may offer monthly payments or payment of the total premium upfront. A payment installment and a full policy-term amount therefore use different time units. Keep the billing interval visible when comparing offers, and do not read an attributed purchase AOV as the total value of future premium installments.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-r4-insurance-cycle",
      "citation": "Madgicx Research & Labs. Insurance Services. Is a monthly insurance payment the same price unit as the full policy premium? Progressive explains that insurers may offer monthly payments or payment of the total premium upfront. A payment installment and a full policy-term amount therefore use different time units. Keep the billing interval visible when comparing offers, and do not read an attributed purchase AOV as the total value of future premium installments.  Source: https://www.progressive.com/answers/insurance-premium/ Answer: https://madgicx.com/labs/industries/insurance-services#answer-r4-insurance-cycle",
      "source_url": "https://www.progressive.com/answers/insurance-premium/"
    },
    {
      "group": "In this industry",
      "id": "answer-r4-insurance-estimate",
      "question": "Is completion of a coverage calculator a finalized insurance price?",
      "text": "GEICO calls its coverage calculator educational guidance and states that final coverage selections and pricing are determined when a quote is requested. Calculator completion is therefore an exploration step, not evidence of a finalized policy price. Its use can inform lead qualification without treating the calculator output as bound coverage.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-r4-insurance-estimate",
      "citation": "Madgicx Research & Labs. Insurance Services. Is completion of a coverage calculator a finalized insurance price? GEICO calls its coverage calculator educational guidance and states that final coverage selections and pricing are determined when a quote is requested. Calculator completion is therefore an exploration step, not evidence of a finalized policy price. Its use can inform lead qualification without treating the calculator output as bound coverage.  Source: https://www.geico.com/coverage-calculator/ Answer: https://madgicx.com/labs/industries/insurance-services#answer-r4-insurance-estimate",
      "source_url": "https://www.geico.com/coverage-calculator/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Insurance Services?",
      "text": "The median account AOV for Insurance Services is $74.84 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Insurance Services. What is the average order value benchmark for Insurance Services? The median account AOV for Insurance Services is $74.84 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Insurance Services?",
      "text": "The middle 50% of account AOVs runs from $28.03 to $166.01 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Insurance Services. What is the typical AOV range in Insurance Services? The middle 50% of account AOVs runs from $28.03 to $166.01 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $28.03 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Insurance Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $28.03 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $166.01 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Insurance Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $166.01 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Insurance Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Insurance Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Insurance Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Insurance Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Insurance Services. Which industry or subcategory does this benchmark cover? This benchmark covers Insurance Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Insurance Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Insurance Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/insurance-services#benchmark Answer: https://madgicx.com/labs/industries/insurance-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Insurance Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/insurance-services#reuse Answer: https://madgicx.com/labs/industries/insurance-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/insurance-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Insurance Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/insurance-services#reuse Answer: https://madgicx.com/labs/industries/insurance-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/insurance-services#reuse"
    }
  ]
}