# Home Goods & Furnishings — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $130.02 - Middle 50%: $50.94 to $341.30 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-09-22T16:55:30.190622+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values in this industry. Each account value is purchase ROAS multiplied by cost per purchase in USD. Includes successful classifications at the industry root and its subcategories, including manual corrections, with positive spend, purchases, ROAS and cost per purchase. Accounts are counted once. Accounts receive equal weight. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is an aggregated advertising-data benchmark, not a census of all businesses. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [IKEA](https://ikea.com/) — Home furnishings - [Wayfair](https://wayfair.com/) — Home retail - [West Elm](https://westelm.com/) — Furniture - [Pottery Barn](https://potterybarn.com/) — Home furnishings - [Williams Sonoma](https://williams-sonoma.com/) — Kitchen and home - [Crate & Barrel](https://crateandbarrel.com/) — Home furnishings - [The Home Depot](https://homedepot.com/) — Home retail - [Article](https://article.com/) — Furniture - [Herman Miller](https://hermanmiller.com/) — Furniture - [Knoll](https://knoll.com/) — Furniture - [Steelcase](https://steelcase.com/) — Office furniture - [Haworth](https://haworth.com/) — Office furniture - [Humanscale](https://humanscale.com/) — Office furniture - [Vitra](https://vitra.com/) — Designer furniture - [HAY](https://hay.com/) — Furniture - [Muuto](https://muuto.com/) — Furniture - [Kartell](https://kartell.com/) — Designer furniture - [Cassina](https://cassina.com/) — Designer furniture - [Ligne Roset](https://ligne-roset.com/) — Designer furniture - [Roche Bobois](https://roche-bobois.com/) — Designer furniture - [Design Within Reach](https://dwr.com/) — Designer furniture - [Room & Board](https://roomandboard.com/) — Furniture - [Restoration Hardware](https://rh.com/) — Home furnishings - [Ethan Allen](https://ethanallen.com/) — Furniture - [Ashley](https://ashleyfurniture.com/) — Furniture - [La-Z-Boy](https://la-z-boy.com/) — Furniture - [Bob's Discount Furniture](https://mybobs.com/) — Furniture retail - [Living Spaces](https://livingspaces.com/) — Furniture retail - [Rooms To Go](https://roomstogo.com/) — Furniture retail - [Joybird](https://joybird.com/) — Furniture - [Burrow](https://burrow.com/) — Furniture - [Lowe's](https://lowes.com/) — Home retail - [Inside Weather](https://insideweather.com/) — Furniture - [Maiden Home](https://maidenhome.com/) — Furniture - [MUJI](https://muji.com/) — Home furnishings - [Ballard Designs](https://ballarddesigns.com/) — Home furnishings - [Bosch Home](https://bosch-home.com/) — Home appliances - [World Market](https://worldmarket.com/) — Home retail - [Miele](https://miele.com/) — Home appliances - [HomeGoods](https://homegoods.com/) — Home retail - [The Container Store](https://containerstore.com/) — Storage and organization - [Elfa](https://elfa.com/) — Storage and organization - [California Closets](https://californiaclosets.com/) — Storage and organization - [Boll & Branch](https://bollandbranch.com/) — Bedding and home - [Cozy Earth](https://cozyearth.com/) — Bedding and home - [Casper](https://casper.com/) — Mattresses - [Tempur-Pedic](https://tempurpedic.com/) — Mattresses - [Electrolux](https://electrolux.com/) — Home appliances - [Leesa](https://leesa.com/) — Mattresses - [Tuft & Needle](https://tuftandneedle.com/) — Mattresses - [Sleep Number](https://sleepnumber.com/) — Mattresses - [Ruggable](https://ruggable.com/) — Rugs - [The Rug Company](https://therugcompany.com/) — Rugs - [Loloi](https://loloirugs.com/) — Rugs - [FLOR](https://flor.com/) — Flooring - [Shaw Floors](https://shawfloors.com/) — Flooring - [De'Longhi](https://delonghi.com/) — Home appliances - [Benjamin Moore](https://benjaminmoore.com/) — Paint - [PPG Paints](https://ppgpaints.com/) — Paint - [Clare](https://clare.com/) — Paint - [Behr](https://behr.com/) — Paint - [Kohler](https://kohler.com/) — Kitchen and bath - [Moen](https://moen.com/) — Kitchen and bath - [Delta Faucet](https://deltafaucet.com/) — Kitchen and bath - [Grohe](https://grohe.us/) — Kitchen and bath - [Hansgrohe](https://hansgrohe-usa.com/) — Kitchen and bath - [TOTO](https://totousa.com/) — Kitchen and bath - [Le Creuset](https://lecreuset.com/) — Cookware - [Staub](https://zwilling.com/) — Cookware - [All-Clad](https://all-clad.com/) — Cookware - [Tefal](https://tefal.com/) — Cookware - [Our Place](https://fromourplace.com/) — Cookware - [Made In](https://madeincookware.com/) — Cookware - [Lodge Cast Iron](https://lodgecastiron.com/) — Cookware - [Vitamix](https://vitamix.com/) — Kitchen appliances - [Smeg](https://smeg.com/) — Kitchen appliances - [Fellow](https://fellowproducts.com/) — Kitchen products - [Ninja Kitchen](https://ninjakitchen.com/) — Kitchen appliances - [Dyson](https://dyson.com/) — Home technology - [iRobot](https://irobot.com/) — Home technology - [SmartThings](https://smartthings.com/) — Smart home - [YETI](https://yeti.com/) — Outdoor home products - [Solo Stove](https://solostove.com/) — Outdoor living - [Weber](https://weber.com/) — Outdoor cooking - [Lamps Plus](https://lampsplus.com/) — Lighting - [Philips Hue](https://philips-hue.com/) — Smart home - [Sonos](https://www.sonos.com/) — Home audio - [Samsung](https://www.samsung.com/) — Home electronics - [LG](https://www.lg.com/) — Home electronics - [Ring](https://ring.com/) — Smart home security - [Home Assistant](https://www.home-assistant.io/) — Smart home - [Xiaomi](https://www.mi.com/) — Smart home - [Panasonic](https://www.panasonic.com/) — Home electronics - [Sharp](https://global.sharp/) — Home appliances - [Arlo](https://www.arlo.com/) — Smart home security - [TP-Link](https://www.tp-link.com/) — Smart home - [Yale](https://www.yalehome.com/) — Home security - [LIFX](https://www.lifx.com/) — Smart lighting - [Bose](https://www.bose.com/) — Home audio - [Roku](https://www.roku.com/) — Home entertainment No ranking is implied. Missing growth or heat evidence remains unavailable. ## Research questions ### How should a furniture retailer read this home-goods benchmark? The $130.02 median and $50.94–$341.30 middle range describe Home Goods & Furnishings at account level. This is a broader category reference, not a furniture-only or sofa-only price range. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-aov-context) Citation: Madgicx Research & Labs. Home Goods & Furnishings. How should a furniture retailer read this home-goods benchmark? The $130.02 median and $50.94–$341.30 middle range describe Home Goods & Furnishings at account level. This is a broader category reference, not a furniture-only or sofa-only price range. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-aov-context ### Is the home-goods AOV the average selling price of one furniture item? No. The unit of this benchmark is an account's average order value. It does not identify individual products or the number of items in each order, so it cannot supply a per-item furniture price. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-unit-price) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Is the home-goods AOV the average selling price of one furniture item? No. The unit of this benchmark is an account's average order value. It does not identify individual products or the number of items in each order, so it cannot supply a per-item furniture price. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-unit-price ### Can the listed furniture brands' revenue growth explain this AOV? Named brand-growth figures come from independent public disclosures and have their own periods and business scopes. They are separate from the account AOV aggregate; no relationship between a listed company's growth and this benchmark is measured here. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#method) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-growth-and-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Can the listed furniture brands' revenue growth explain this AOV? Named brand-growth figures come from independent public disclosures and have their own periods and business scopes. They are separate from the account AOV aggregate; no relationship between a listed company's growth and this benchmark is measured here. Source: https://madgicx.com/labs/industries/home-goods-furnishings#method Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-growth-and-aov ### What is the average order value benchmark for Home Goods & Furnishings? The median account AOV for Home Goods & Furnishings is $130.02 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. What is the average order value benchmark for Home Goods & Furnishings? The median account AOV for Home Goods & Furnishings is $130.02 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-aov ### What is the typical AOV range in Home Goods & Furnishings? The middle 50% of account AOVs runs from $50.94 to $341.30 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-range) Citation: Madgicx Research & Labs. Home Goods & Furnishings. What is the typical AOV range in Home Goods & Furnishings? The middle 50% of account AOVs runs from $50.94 to $341.30 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $50.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. What is the lower-quartile AOV? The 25th-percentile account AOV is $50.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $341.30 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. What is the upper-quartile AOV? The 75th-percentile account AOV is $341.30 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-calculation) Citation: Madgicx Research & Labs. Home Goods & Furnishings. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-or-mean) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-period) Citation: Madgicx Research & Labs. Home Goods & Furnishings. What dates does this AOV benchmark cover? The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Home Goods & Furnishings classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Which industry or subcategory does this benchmark cover? This benchmark covers Home Goods & Furnishings classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-compare-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-performance) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-performance ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#brands) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/home-goods-furnishings#brands Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#method) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-brand-level-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/home-goods-furnishings#method Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-download-research) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/home-goods-furnishings#reuse Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-cite-research) Citation: Madgicx Research & Labs. Home Goods & Furnishings. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/home-goods-furnishings#reuse Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-cite-research