# Daily Fantasy Sports — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:08:28.124214+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does a new DraftKings DFS signup automatically qualify for beginner contests? DraftKings says beginner contests require both no experience badge and fewer than 50 contests played. Suggested measurement: keep signup separate from eligibility for this contest category; new-account language alone does not establish the documented experience conditions. [Source](https://support.draftkings.com/dk/en-us/who-is-eligible-for-beginner-and-casual-fantasy-sports-contests?id=kb_article_view&sysparm_article=KB0010559) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-1) Citation: Madgicx Research & Labs. Daily Fantasy Sports. Does a new DraftKings DFS signup automatically qualify for beginner contests? DraftKings says beginner contests require both no experience badge and fewer than 50 contests played. Suggested measurement: keep signup separate from eligibility for this contest category; new-account language alone does not establish the documented experience conditions. Source: https://support.draftkings.com/dk/en-us/who-is-eligible-for-beginner-and-casual-fantasy-sports-contests?id=kb_article_view&sysparm_article=KB0010559 Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-1 ### Does DraftKings' casual DFS definition cover exactly 50 prior contests? DraftKings describes casual eligibility as more than 50 contests without an experience badge, and beginner eligibility as fewer than 50 without a badge. The retrieved article does not resolve exactly 50. Keep that boundary unknown rather than rewriting either threshold as inclusive. [Source](https://support.draftkings.com/dk/en-us/who-is-eligible-for-beginner-and-casual-fantasy-sports-contests?id=kb_article_view&sysparm_article=KB0010559) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-2) Citation: Madgicx Research & Labs. Daily Fantasy Sports. Does DraftKings' casual DFS definition cover exactly 50 prior contests? DraftKings describes casual eligibility as more than 50 contests without an experience badge, and beginner eligibility as fewer than 50 without a badge. The retrieved article does not resolve exactly 50. Keep that boundary unknown rather than rewriting either threshold as inclusive. Source: https://support.draftkings.com/dk/en-us/who-is-eligible-for-beginner-and-casual-fantasy-sports-contests?id=kb_article_view&sysparm_article=KB0010559 Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-2 ### Does DraftKings DFS access establish access to every college-sports contest? DraftKings says college DFS availability varies by sport and jurisdiction, using the customer's physical location. A restricted sport blocks entry and produces a notice. Suggested measurement: distinguish a general DFS account from entry eligibility for the advertised contest and location. [Source](https://support.draftkings.com/dk/en-us/why-can-t-i-enter-college-sports-contests-in-daily-fantasy-sports?id=kb_article_view&sysparm_article=KB0010459) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-3) Citation: Madgicx Research & Labs. Daily Fantasy Sports. Does DraftKings DFS access establish access to every college-sports contest? DraftKings says college DFS availability varies by sport and jurisdiction, using the customer's physical location. A restricted sport blocks entry and produces a notice. Suggested measurement: distinguish a general DFS account from entry eligibility for the advertised contest and location. Source: https://support.draftkings.com/dk/en-us/why-can-t-i-enter-college-sports-contests-in-daily-fantasy-sports?id=kb_article_view&sysparm_article=KB0010459 Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-3 ### Can DraftKings' all-50-states headline describe nationwide paid DFS access? DraftKings' article updated 22 July 2026 gives a specific DFS state list while its all-50-states note combines Sportsbook, Predictions and Free-to-Play Sports Contests. The umbrella claim does not establish paid DFS availability in every state. Keep the product and the dated geographic scope attached. [Source](https://dknetwork.draftkings.com/2026/06/17/draftkings-is-now-available-nationwide-in-the-usa-read-more-inside/) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-4) Citation: Madgicx Research & Labs. Daily Fantasy Sports. Can DraftKings' all-50-states headline describe nationwide paid DFS access? DraftKings' article updated 22 July 2026 gives a specific DFS state list while its all-50-states note combines Sportsbook, Predictions and Free-to-Play Sports Contests. The umbrella claim does not establish paid DFS availability in every state. Keep the product and the dated geographic scope attached. Source: https://dknetwork.draftkings.com/2026/06/17/draftkings-is-now-available-nationwide-in-the-usa-read-more-inside/ Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-benchmark-status) Citation: Madgicx Research & Labs. Daily Fantasy Sports. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#reuse) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-download-research) Citation: Madgicx Research & Labs. Daily Fantasy Sports. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#reuse) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-cite-research) Citation: Madgicx Research & Labs. Daily Fantasy Sports. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-cite-research