# Social Media Influencers — Meta ads research

Category research. Brand directory deferred.
Edition: October 2026. Page updated: 2026-10-11.

## Account AOV aggregate

No publishable AOV benchmark.
- Status: unavailable_insufficient_cohort
- Scope: The exact category cohort does not support a publishable AOV aggregate.
- Status reviewed: 2026-10-11T14:07:20.829230+00:00
- Period: No publishable aggregate; underlying reporting period not supplied

Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#benchmark)

Directory status: deferred. Final brand research and logo placement are pending.

## Research questions

### Which brand relationships need disclosure?

For U.S.-facing endorsements, the FTC identifies financial, employment, personal and family relationships as material connections. Free or discounted products can count too; local rules elsewhere may add requirements.

[Source](https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-1)

Citation: Madgicx Research & Labs. Social Media Influencers. Which brand relationships need disclosure? For U.S.-facing endorsements, the FTC identifies financial, employment, personal and family relationships as material connections. Free or discounted products can count too; local rules elsewhere may add requirements.  Source: https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-1

### Who is responsible for an influencer disclosure?

The FTC tells influencers they are responsible for disclosing their brand relationships and should not assume the audience already knows. Brand instructions do not replace the creator's own check of the post.

[Source](https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-2)

Citation: Madgicx Research & Labs. Social Media Influencers. Who is responsible for an influencer disclosure? The FTC tells influencers they are responsible for disclosing their brand relationships and should not assume the audience already knows. Brand instructions do not replace the creator's own check of the post.  Source: https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-2

### Where should a disclosure appear in visual content?

The FTC says a disclosure in an image or story should be superimposed where viewers have time to notice and read it. Placement should be checked in the final cropped format, not only in a draft caption.

[Source](https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-3)

Citation: Madgicx Research & Labs. Social Media Influencers. Where should a disclosure appear in visual content? The FTC says a disclosure in an image or story should be superimposed where viewers have time to notice and read it. Placement should be checked in the final cropped format, not only in a draft caption.  Source: https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-3

### Can an endorsement promise a typical result?

The FTC says an endorser's experience must be honest and performance claims need support. One creator's result is not evidence that typical buyers will achieve the same outcome.

[Source](https://www.ftc.gov/business-guidance/resources/advertising-faqs-guide-small-business) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-4)

Citation: Madgicx Research & Labs. Social Media Influencers. Can an endorsement promise a typical result? The FTC says an endorser's experience must be honest and performance claims need support. One creator's result is not evidence that typical buyers will achieve the same outcome.  Source: https://www.ftc.gov/business-guidance/resources/advertising-faqs-guide-small-business Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-4

### Is an AOV benchmark available for this category?

No publishable AOV benchmark is available.

The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.

[Source](https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-benchmark-status)

Citation: Madgicx Research & Labs. Social Media Influencers. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#benchmark Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

[Source](https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#reuse) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-download-research)

Citation: Madgicx Research & Labs. Social Media Influencers. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#reuse Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-download-research

### How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

[Source](https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#reuse) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cite-research)

Citation: Madgicx Research & Labs. Social Media Influencers. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#reuse Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cite-research