Landing Page Analyzer for Meta Ads
Find out whether your landing page will turn Meta ad clicks into sales, and whether Meta can measure the visit. Enter a URL to get a 0-100 score and a fix list ranked by impact. Free, no signup, and it works on competitor pages too.
Competitor URLs work too. Enter any public landing page.
Speed
These checks need a live URL. Enter a URL above to include them.
Speed check is not available right now. The rest of your report is still accurate.
Field data (real Chrome users, last 28 days)
Google has no real-user speed data for this page yet. The results below come from one lab test.
Lab data (one mobile test run)
Speed is measured by Google PageSpeed Insights on a simulated mobile device.
Will Meta measure it?
These checks need a live URL. Enter a URL above to include them.
This tool shows you the work. Madgicx's AI does it.
Madgicx is the agentic AI advertising platform for Meta ads. Its AI marketer finds what is working, prepares the next move and gets it done in one click, while you stay in control.
Try for Free ($0 Trial)What the landing page analyzer checks
The Landing Page Analyzer reads your page the way a first-time visitor from a Meta ad would, then scores the seven things that decide whether that visit becomes a sale or a lead. Every check has a fixed weight, published here, so you can always see why a page scored the way it did.
| Check | Points | What it looks for |
|---|---|---|
| Headline and value proposition | 20 | A clear H1 and an opening that says what you offer and why it matters |
| Call to action | 15 | At least one clear, specific action, without a crowd of competing buttons |
| Trust and social proof | 15 | Reviews, ratings, testimonials, guarantees and secure checkout signals |
| Mobile | 15 | A mobile viewport (5 points) plus Google's mobile speed score (10 points) |
| Ad-to-page message match | 13 | How closely your title, H1 and opening echo your ad text, when you add it |
| Offer details | 12 | Price, shipping and returns, ideally in the first screen |
| Pop-up tools | 10 | Whether the page loads a known pop-up tool that can interrupt visitors from ads |
Together that is a landing page analysis built for paid social traffic: people who arrive from a scroll, on a phone, with a few seconds of attention to give.
How to analyze a landing page for Meta ads
- Enter the URL of the page your ad sends people to. Use the exact address from the ad.
- Add your ad text for a message match check. Paste the ad's primary text, and the analyzer compares its key words with your title, headline and opening.
- Read the report from the top. Fixes are ranked by points lost, so the first one is worth the most. Then check the Speed and "Will Meta measure it?" sections.
To analyze a landing page behind a login, or one that blocks automated visits, choose Paste HTML instead. Open the page, view its source (Ctrl+U or Cmd+U), copy everything and paste it in.
How the score works
The rules are the same for every page, so the same page gets the same score each time you run it. Points add up to 100. Without ad text, message match is set aside and the other six checks are scaled to 100, so a page is never marked down for a check that did not run.
| Score | Grade |
|---|---|
| 80 to 100 | High-converting |
| 60 to 79 | Solid |
| 40 to 59 | Needs work |
| 0 to 39 | Unlikely to convert |
What the score does not see. The analyzer reads the page's HTML, the way search engines first see it. Content that appears only after JavaScript runs, pixels loaded through Google Tag Manager or Shopify apps, and pop-ups that show only on scroll are outside what it reads today. When a page has too little readable text to judge, the report says so instead of guessing a score.
Will Meta measure it? Why the fbclid check matters
When someone clicks a Meta ad, Meta adds a click ID called fbclid to your landing page address. The Meta Pixel and Conversions API use it to connect a later purchase or lead to that click. If a redirect drops fbclid on the way to your page, some conversions can no longer be matched to the ad that drove them, and Meta optimizes on less data.
The analyzer opens your page with a test fbclid, follows every HTTP redirect, and checks that the parameter is still there at the end. A pass means visits from your ads arrive with their click ID intact. Redirects made with JavaScript are not covered yet, and full tracking checks for the Meta Pixel, Conversions API and event parameters are coming soon.
To keep conversions reaching Meta even when browsers block the Pixel, Madgicx Cloud Tracking sends them server-side.
How to analyze a competitor's landing page
Competitor URLs work exactly like your own. Find a competitor's live ads in the Meta Ad Library, open the page an ad links to, and run it through the analyzer. Then compare the two reports side by side.
When you analyze competition landing pages, look at:
- The promise their headline leads with, and whether it matches their ad.
- Where their offer details sit: price, shipping and returns in the first screen, or further down.
- The proof they show near the button, such as star ratings, review counts or guarantees.
- How fast their page loads on mobile compared with yours.
A competitor's score is not a target to copy. It shows which gaps are easiest for you to close first.
Landing page audit checklist for Meta ads
Use the report as a landing page audit you can repeat after every change. A page that converts Meta traffic well usually has:
- A short headline that repeats the promise in the ad.
- One main call to action, worded as the action itself: Shop the collection, Book a call, Get the guide.
- Proof close to that button: a rating, a review count or a guarantee.
- Price, shipping and returns visible without hunting.
- A fast mobile load. Google counts a Largest Contentful Paint under 2.5 seconds as good.
- No pop-up in the way of someone who just clicked an ad.
- Tracking that survives redirects, so Meta can learn from every conversion.
Then use the analyzer as your landing page optimizer: fix the top item on the list, run the page again, and watch the score move.
Sample report: a candle store's product page
Here is what a report looks like for a made-up store, Sample Candle Co., with ad text added.
This page can convert. Fix the items below, in order, to improve results.
What we checked
This page uses a pop-up tool (Privy).
You could gain up to 10 points by delaying or limiting pop-ups for visitors who arrive from ads.
A guarantee and a testimonial, but no rating or review count.
You could gain 6 points by adding a star rating or review count near the Add to cart button.
Some ad words appear in the title, but the headline leads with a different promise.
You could gain 6 points by repeating your ad's main promise in the headline.
H1: "Hand-poured soy candles". Clear, but the opening does not say what makes them different.
Mobile viewport set (5 / 5); mobile speed score 62 (6 / 10).
Price and free shipping found; no returns information.
"Add to cart" found, clear and specific.
Speed
Lab score from one mobile test run.
Field data (real Chrome users, last 28 days)
Speed is measured by Google PageSpeed Insights on a simulated mobile device.
Will Meta measure it?
This page keeps the fbclid parameter through every redirect, so Meta can match visits to your ads.
1 redirect.
Frequently asked questions
What is a landing page analyzer?
A landing page analyzer checks a web page against what makes visitors act: a clear headline, a strong call to action, proof, offer details and speed. This one is built for Meta ads, so it also checks whether Meta can measure visits from your ads.
Is the Landing Page Analyzer free?
Yes. It is free with no signup and no email. If you run many checks within one minute, it asks you to wait a moment before the next one.
Can I analyze a competitor's landing page?
Yes. Any public URL works, so you can analyze a competitor's landing page the same way as your own. Some sites block automated visits. In that case, open the page in your browser, copy its source and use Paste HTML instead.
How is the score calculated?
Seven checks with fixed weights add up to 100 points, and the weights are published on this page. The rules are the same for every page, so a page gets the same score each time. Message match counts only when you add ad text.
What is the fbclid check?
Meta adds a click ID called fbclid to the address of every ad click, and its tracking uses that ID to credit conversions to the right ad. The check opens your page with a test fbclid and confirms it survives every HTTP redirect.
Does it check my Meta Pixel?
Not yet. Many stores load the Pixel through Shopify apps or Google Tag Manager, which a reading of the page code can miss, so a pixel check today could wrongly report a missing pixel. Full tracking checks are coming soon.
Why does my page say "Not enough content"?
The analyzer found too little readable text to score the page fairly. This usually means the page builds its content with JavaScript, or sends visitors on to another address. Try the page's final address, or paste its source instead.
Why is my speed score different from other tools?
The speed test runs Google PageSpeed Insights on a simulated phone, and a single lab test varies from run to run. Field data, when Google has it, shows how real Chrome users experienced the page over the last 28 days, and is the steadier number to watch.
See how your page scores for AI search with the AEO Checker.
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