Facebook Ad Cost Calculator

How much do you need to spend on your ads to reach your goals? What is your breakeven ROAS? Are you allocating your budget wisely between Acquisition, Retargeting, and Retention campaigns?

This is what the calculator needs from you:

Monthly Revenue Goal

Average Product/Service Price (AOV)

Cost per 1,000 Impressions (CPM)

Click-Through Rate (CTR)

Cost per Click (CPC) $ -

Cost per Acquisition (CPA)

Conversion Rate - %

Daily Monthly

This is what you need to achieve your revenue goal:

Sales: -

Clicks: -

Total Budget: -

Acquisition Budget: -

Retargeting Budget: -

Retention Budget: -

This is what the calculator needs from you:

Monthly Profit Goal

Average Product/Service Price (AOV)

Average Production Cost

Average Shipping Cost

Average Profit per Purchase (Excluding Ad Spend) $ -

Breakeven ROAS -

Cost per 1,000 Impressions (CPM)

Click-Through Rate (CTR)

Cost per Click (CPC) $ -

Cost per Acquisition (CPA)

Conversion Rate - %

Daily Monthly

This is what you need to achieve your revenue goal:

Sales: -

Clicks: -

Total Budget: -

Acquisition budget: -

Retargeting budget: -

Retention budget: -

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