Meta Business Suite Uncovered: Your Comprehensive Guide

Facebook Ads
Nov 21, 2023
Nov 21, 2023
14 min
On this page
Meta Business Suite

Use Meta Business Suite to manage and plan your content, grant access to team members, view account analytics, and access your consolidated inbox.

The Business Suite is a must to manage your business social accounts easily on Meta. In this article, I’m going to help you set it up, manage your team’s access, and take you through some of its best features.

What is Meta Business Suite, and how does it work?

Meta Business Suite is a handy business tool that empowers businesses to manage their social media presence across various Meta platforms, including Facebook, Instagram, and WhatsApp. It serves as a centralized hub for coordinating content, engaging with customers, and analyzing performance, providing a holistic solution for businesses to thrive online.

Is Meta Business Suite free?

Yes, Meta Business Suite is free to use, making it an accessible and cost-effective solution for businesses of all sizes. Once you create a Facebook Page or an Instagram business account, you can access Meta Business Suite via desktop or mobile app. 

Meta Business Suite vs. Business Manager

First of all, it’s important to understand that the Business Suite and Business Manager are not the same. While Meta Business Manager primarily focuses on advertising campaigns and asset organization, the Meta Business Suite encompasses various tools for content creation, scheduling, customer engagement, and data analysis. Social media managers and community managers use it predominantly as a way to manage all aspects of distributing content.

Meta account hierarchy for Business Manager and Business Suite.

How do I set up Meta Business Suite?

Setting up Meta Business Suite is a simple process that can be done in a few steps. All you need is a Facebook Page or an Instagram business account. 

1. First, visit the login page and click ‘Create an account.’ You’ll be asked to either log into an existing Facebook or Instagram account or create one. 

Meta Business Suite login page.

2. If you’re creating a new business account, you’ll be asked for the details below. These details won’t be visible to the public, but Facebook will use them to contact you.

Create a new Meta Business Manager account.

If you’re connecting an existing account, a popup will appear, prompting you to confirm your settings and asking if you want to continue to set up Meta Business Suite. 

Choose Instagram inbox settings.

3. Once you’ve confirmed your settings, you’ll see the below view with an overview of how you can benefit from using Meta Business Suite. Click on the ‘Continue on Meta Business Suite’ button.

Benefits of creating Meta Business Suite account.

4. Once you land on the Meta Business Suite page, you should see a guide to show you what’s under the hood. It’s a great idea to go through this so you better understand how it works. However, you can always come back to this later.

5. Then, at the bottom right, you’ll see your setup progress showing there are more steps to complete. That’s where we’re going, so click on it.

Meta Business Suite setup guides.

6. Now, you will see the “Getting Started” page with a list of the recommended actions you should take next.

Getting started with Meta Business Suite.

7. At the bottom of the page, you’ll find where to access a tour on how to switch between accounts to get to the Pages, profiles, and Instagram accounts you manage. You can also easily download the mobile app here.

Best practices where you can take a tour or download the app.

The great thing about Meta Business Suite is that every time you log in, your recommended next steps will be on the home page as a to-do list, so you can easily pick up where you left off if you don’t complete everything in one session.

8. Add your business details by going to “Settings” on the side menu on the bottom left.

Business settings icon.

How to use Meta Business Suite

Now that we’ve set it up, let’s go over how to use it effectively. It’s important to note that everything you can do on the desktop version, you can do on the mobile app. That said, I prefer the desktop version. Here is a QR code where you can download the app.

Download the Meta Business Suite mobile app QR code.

Here's a comprehensive guide on using its essential functions:

Sharing and assigning permission to your Facebook Page

Meta Business Suite allows you to add team members and grant them permission to access assets, such as your Facebook Page, Instagram account, and WhatsApp account. This can also be useful if you outsource your social media content management.

1. If you click on the ‘All Tools’ menu tab or the three-line menu button on the left-hand side of the screen, the below menu will pop out. Click on ‘Page settings.’

Add a person on Meta Business Suite by going to All Tools and clicking on Page settings.

2. This screen may appear depending on your settings. If it does, click on ‘New Pages experience.’

General page settings with New Pages experience highlighted.

3. On the New Pages experience page at the top of the menu on the left, you’ll see the first tab is ‘Page access.’ A list of all people with access will be listed with options to ‘Add New’ and ‘Manage’ access on the far right. You can choose to assign full Facebook access with the top option, or you can assign specific task access to people below it. Should your business accounts require community management, you can assign managers and manage their access by clicking the ‘Manage’ button.

View Page access and add admins and team members as well as community managers.

4. A popup will confirm the level of access you want to grant and prompt you to enter the name of the person you want to add. Once you complete the steps, your team members will receive an invite, which they must accept before they have access. 

Add user to Facebook Page and set permissions.

There are varying levels or areas of access you can grant other people between content, community activity across your pages, ads, and insights. You can choose by sliding the toggle to customize access. 


  • Remember to assign Instagram access to the business account so that team members can post to Instagram - sharing login details isn’t enough!
  • When in doubt, disconnect and reconnect to troubleshoot access or posting issues

Adding Instagram and WhatsApp accounts

As your Facebook Page is already connected to your Business Suite at this stage, now it’s time to add the rest so you have all your eggs in one basket.

Add an Instagram account to the Meta Business Suite

  1. Head to your trusty menu and aim for the cog ‘⚙️.’ Navigate to ‘Business assets’ in the submenu and click on ‘Add assets.’
Business Assets in Meta Business Suite.
  1. Select ‘Instagram account.’
Add Instagram account.
  1. In the next screen, you’ll need to accept the terms and conditions. If your Instagram account is a personal profile, it’ll be converted to a business account at this point (see the comment at the top of the screenshot below). Click on ‘Claim Instagram Account.’
Accept terms and conditions to add Instagram account.
  1. Now you should be back in the ‘Business assets’ panel confirming that your Instagram account has been connected. Click the ‘Connect assets’ button to connect it to your ad account and any other relevant options that appear, like datasets, for example.

Instagram account summary.
  1. The last step is to give people access to your Instagram account now you’ve added it. Click ‘Instagram account access’ followed by ‘Add People.’
Instagram account access screen.

This familiar popup should appear where you can select the names of people who’ve already been added. You can also type in an email address, user ID, or their name to add a new user.

Add people and permissions.

Once you hit ‘Assign,’ your user must accept the request. Only then will your new user gain access.


  • When adding assets, you can claim any other accounts you own. They’ll appear in a list during selection.
  • If the accounts you manage are owned by someone else, they’ll need to give you access via their Meta Business Manager account for them to show up in your Business Suite. 

Add a WhatsApp account to the Meta Business Suite

  • Adding WhatsApp is a pretty similar process. Simply click on ‘Add assets’ at the top right and choose WhatsApp account in the popup.
Select WhatsApp account.
  • You’ll end up at the Meta Business Manager with only one option - ‘Add WhatsApp account.’ Go ahead and click it.
Add WhatsApp account button in Meta Business Manager.
  • Enter your country code and your number, then check WhatsApp for a code from Meta to confirm the connection. 
Add your WhatsApp Business app account by entering your phone number.
  • This may take a couple of seconds, but you’ll get a confirmation like this once it’s connected.
WhatsApp added to Business Manager.
  • Now, you’re all set! Don’t forget to configure your contact method in ‘Commerce Manager’ if you want to use WhatsApp.


  • Before adding your number, you must make sure you’ve installed the WhatsApp for Business app from your app store.
  • You can only add one WhatsApp account per business. 

Adding ad accounts to Meta Business Suite

You can add an ad account to Meta Business Suite from several places. The ‘Account overview’ page will prompt you to add one like in the image below.

Meta Business Suite Account overview page.

Click ‘Go to “Business settings,”’ which will open up a new tab where you can click the ‘Add’ button.

Business settings with the Ad accounts tab highlighted.

Or, you can go directly to the ‘Ad account settings’ in the Meta Ads Manager. 

Meta Ads Manager menu.

You’ll land on the page below, where you can click ‘Get started.’

Ad account settings in the Meta Ads Manager.

Once you click on the button, a popup will appear where you can either create a new ad account, claim an existing one, or request to share a new account. 

If you’re creating a new one, you can follow the prompts and use our step-by-step guide to set up your Meta ad account

To claim an existing ad account, you will be asked to enter the ad account ID on the next screen. Your ad account should be available for selection in the next prompt.

Claim an ad account.

Or, you can request access to an ad account owned by another business. You can enter the ad account ID or you can request the owner to assign you as a partner using the number that you can copy in the popup. 

Request access to an existing ad account.

Once you confirm your selection of any of the above options, you’ll have access to the ad account.

Analytics in Meta Business Suite

For a deep dive into understanding Facebook analytics, we recommend you read this article

If you look at the highlighted Insights menu that’s highlighted, you’ll see that it’s broken down into sections, including all results, content, messaging, video, and earnings analytics. 

Insights overview page in Meta Business Suite.
  • Audience insights - lets you see your current audience demographics as well as your potential audience and the top Pages they like
  • Benchmarking - see how you compare against your competitors, and you can add up to 100 other business pages to watch
  • Video performance - extensive video insights to see who is watching your videos, how long they watch for, and benchmarks for similar content.

With so many options, Meta’s Insights can sometimes be overwhelming. For an even simpler reporting solution that consolidates multi-channel data and customizable dashboards, try Madgicx’s One-Click Report. You can blend and compare your Meta analytics with your other platforms for a zoomed-out view of your advertising - all in one place. Try it free for 7 days.

Facebook Ad Performance report in Madgicx's One-Click Report.

Useful tools in the Meta Business Suite

Discover the various tools available within Meta Business Suite that can enhance your online management experience.


While it may seem underwhelming at first glance, the consolidated inbox in Meta Business Suite is awesome. You can track messages from Messenger, Instagram DMs, ads, and all comments across these platforms. In addition, you can set up automated responses, monitor your messaging analytics, create messaging ads, and adjust your messaging settings in the highlighted section at the top of the page. 

Inbox in Meta Business Suite.

Then, in the highlighted box on the far right, you can assign team members to conversations, prioritize and label them, and store information about your interactions with the person. This way, everyone on your team will be able to see this information, much like a CRM system.


Essentially, the Content section is a bank of all of your content: posts, reels, stories, video clips - even A/B tests, mentions, and tags. You can also manage all of your Facebook photos conveniently from this section. 

Content screen in Meta Business Suite.


Planner, previously known as Creator Studio, is your command center where you can create posts, reels, and stories to publish immediately or schedule for later. Meta even recommends the best time to post for your followers so you don’t have to guess. As it has a calendar view, you can see all of your posts across Meta platforms at a glance and easily reshuffle as needed. 

Furthermore, you can create ads from here, too. 

Planner screen in Meta Business Suite.

One of my favorite features of the Planner is the ability to store frequently used hashtags and create a bank of them to use in your posts. 

Add hashtags screen.

You can find your hashtags easily by clicking on the # button next to the emoji button when creating a post. As you can see in the image below, the post-creation tool is very similar to Facebook, and you simply slide the toggle to schedule the post versus posting immediately.

Create post from Meta Business Suite.


Firstly, the Ads section is very different from the Meta Ads Manager. The Business Suite Ads section is a simplified version of the Ads Manager and is intended for team members to easily create ads and boosted posts. The Meta Ads Manager is an advanced tool dedicated solely to ad management, whereas the Business Suite covers the basics of the tools needed to run a business online.

Ads screen in Meta Business Suite.


Monetizing your page and managing your branded content is essential for brand pages and influencers. You can even set up a subscription channel for your fans for premium content or earn money from ‘Stars’ in your Live videos. This section is where this aspect of your channel is managed.

Monetisation screen in Meta Business Suite.

Conclusion: Why Meta Business Suite matters

Using a comprehensive platform like Meta Business Suite is a fork in the road for businesses. Gone are the days of manual updates from this point on! From streamlined content management to analytics with seamless team collaboration, Meta Business Suite offers a holistic solution for businesses to manage their social media. Plus, you can give customized access to your team without compromising your assets. 

That being said, some advertisers don’t enjoy using Meta Business Suite and find it complicated to navigate. They prefer to use software tools instead to easily manage their social media under one roof.

If you can relate to this and you’re ready to raise the roof on your Meta advertising, give Madgicx a spin. Madgicx is an all-in-one solution to optimize and streamline your cross-channel advertising. It helps you make data-led decisions and lets you delegate tedious work to the AI Marketer. Plus, you can try it for free for 7 days.

Think Your Ad Strategy Still Works in 2023?
Get the most comprehensive guide to building the exact workflow we use to drive kickass ROAS for our customers.
Is navigating Meta ads a bumpy ride? Let Madgicx take the wheel!

Manage your ads simply and effectively with Madgicx! Optimize your ads, identify high-performers, and trim budget waste using Madgicx's suite of tools. Get your ads ship shape for smooth sailing.

Facebook Ads
Nov 21, 2023
Nov 21, 2023
Vanessa John

As a content and technical writer, my goal is to help business owners and advertisers navigate the digital landscape.

Start your 7-day free trial today

Get Started
Get Started
Try 100% free for 7 days. Cancel Anytime
Free training + live chat support
No results? Get a free trial extension