10 Facebook Ad Examples That Crush It in 2025

If you’re in a rut about the direction of your next Facebook ad creative, don’t stress. We’ve all been there—blank screen, blinking cursor, and a dozen half-baked ideas floating around. Even top advertisers don’t pull winning campaigns out of thin air. They study what’s working, spot the patterns, and build from there.

And when it comes to Facebook ads in 2025? It’s not just about formats anymore—it’s about the angle. The hook. The strategy. 

We’ve rounded up 10 standout ad examples. Each one brings something worth stealing or borrowing, so take notes.

Let’s jump in.

Best practices or tips for creating high-level Facebook ads

Want tips on how to create Facebook ads? These hacks will ensure your ads perform like a beast.

1. Hook attention in the first 3 seconds. If you're working with video, start strong with movement, bold text, or a surprising visual that stops people dead in their scroll. Feel like your hook’s a little bizarre? Good. Strange is often precisely what gets people to stop and pay attention.
2. Keep messaging focused and straightforward—one idea per ad. Clear value prop. Avoid trying to say everything at once.
3. Design for sound-off. 92% of people scroll without sound. That means your visuals and text do the heavy lifting.
4. Use social proof wherever possible. Let your happy customers do the talking. Real reviews, legit star ratings, and even a shoutout from someone recognizable prove that people trust you and that trust drives clicks.
5. Test multiple creatives. Don’t just run one ad creative on Facebook—test different visuals, messages, and formats to see what hits. That way, you can also do more of what’s working.
6. Optimize for mobile. Let’s be real—most of us scroll on our phones the second we wake up and throughout the day. So your ads need to look good on small screens. Vertical or square formats, bold text, and clean visuals ensure your message lands.
7. Include a clear CTA. Tell people exactly what to do next: “Shop now,” “Learn more,” “Get 50% off,” etc.
8. Use data to iterate. Watch your metrics (CTR, thumb-stop ratio, ROAS) and adjust based on performance.

Comparison-style Facebook ad examples

Sometimes the best way to stand out is to show precisely what you're not. These brands go head-to-head with the competition—and win.

1. Huel

One of the best ways to craft a comparison ad is not to strive to be better at everything, because let’s be real, customers see through that. Huel’s Instant Meal Pots nails this by keeping it honest and believable.

Instead of making their meal faster than instant noodles, they match the 5-minute prep time—a subtle but trust-building move. Then, they lean into their strengths: more protein, vitamins, and a fully vegan formula. The result is a realistic comparison that doesn’t scream superiority but lets the numbers do the talking.

Customers aren’t stupid—they know brands want to look better. But honesty sells, and Huel proves you don’t have to win every category to win the customer.

Stealable strategy: You don’t have to beat the competition at everything—just show where you shine, and let the facts do the work.

2. Gillette

While Huel took the softer route by comparing itself to a generic noodle competitor, Gillette goes full name-drop. Their ad directly compares Gillette to Degree. Comparative advertising like this is fair game in many regions—but only if it’s done responsibly, with claims that are substantiated.

If you’ve done your homework and can back up your claims, this kind of direct comparison gives your brand a serious boost in credibility and authority. Just be sure to double-check the comparative advertising laws in your country first.

Stealable strategy: Take the time to study your biggest competitors, gather solid evidence of where you outperform them, and feel confident showing it.

Problem-solution Facebook ad examples

Problem-solution ads follow a simple but powerful formula: show a real problem your audience faces, then present your product as the fix. These ads work because they create immediate relevance—viewers recognize their struggles and are instantly curious about the solution. 

3. Chime

This ad format combines problem awareness, solution reveal, and authentic social validation—all in real time. Instead of listing features or hyping benefits, the brand finds people who are frustrated with a competitor's service. Then they introduce something better on the spot and let the natural reactions do the rest.

Another clever strategy is that rather than selling directly to the viewer, the ad shifts the dynamic—we become a bystander, not the target. That instantly lowers our guard. We’re not being pitched to; we’re simply watching someone else discover something useful. It’s a subtle but powerful move: we get to observe someone else’s transformation or realization, and because it feels unscripted and relatable, we mentally put ourselves in their shoes.

The best part is that these real people unintentionally co-create your content. Their reactions are the ad. You don’t need actors or a script—just a genuinely good solution.

Stealable strategy: Go out on the street and ask real people real questions. Capture their reactions as they discover what makes your product different, and use those moments as your ad hooks. 

4. Jones Road Beauty

They open with a very targeted hook and demographic-based call-out: “Women over 40 should avoid…” This instantly narrows the audience and hooks a particular segment. It’s direct and exclusionary strategically, making the right viewer feel seen.

The ad leads with problems people in the demo already feel (e.g., heavy foundation, cakey look, dry powders). By first showing what not to use—and why—the product reveal lands as a savior moment for an underrepresented group.

Stealable strategy: Don’t be afraid to exclude everyone else. The more you exclude everyone else, the closer you get to your perfect customer. Also, forget about polished models- cast real people who could be your customers.

Before-and-after Facebook ad example

Got a product or service that works? Prove it. Before-and-after ads tap into one of the most compelling storytelling structures out there: transformation. These ads show the “before” state—usually something frustrating, unpolished, or lacking—then contrast it with the “after” that highlights your product’s impact. 

5. Curology

Curology isn’t just offering up to 6 free skincare essentials when you sign up—they’re showcasing real results confidently. Alongside the generous freebie, their ad features a before-and-after shot of a customer’s journey with skincare. It’s not just about selling products; it’s about proving their solutions work.

If you’re in skincare or haircare, show real customer results. You don’t always need a dramatic transformation—gradual improvements feel more authentic and relatable than polished, filtered photos. Take hair loss, for example: if an ad shows a customer gaining 30% more hair, you’re not selling perfection, you’re showing progress, which resonates.

Stealable strategy: Let your current customers sell to potential ones—and don’t be afraid to show imperfect, real results. It’s that authenticity that builds trust.

UGC-style reaction Facebook ad example

If you want your ad to feel less like a sales pitch and more like a recommendation from a friend, this format delivers. UGC-style reaction ads are a type of ad design that’s meant to look and feel like a spontaneous, first-hand experience—even when they’re brand-produced. 

6. Magic Spoon Cereal

This type of ad falls under a UGC-style first impression or surprise-and-delight reaction format. It’s filmed and edited to feel natural, unfiltered, and authentic, like someone genuinely experiencing the product for the first time. 

Instead of pushing features or a hard sell, the ad leans into a personal, sensory reaction: the unexpected silicone bowl, the golden spoon, and the genuine surprise at the taste. 

It mirrors the tone and relatability of UGC while still being intentionally crafted by the brand. Viewers feel like they’re witnessing a real moment, making the experience more believable, delightful, and easy to trust.

Stealable strategy: Let real people explore and react on camera—their joy becomes your best sales pitch. Ensure that you package your product in a way that creates little moments of surprise and delight. 

Concept-driven demo Facebook ad examples

These types of ads use creativity to dramatize what the product enables, not just what it is. They're rooted in a strong idea or scenario that seamlessly brings the product’s impact to life.

7. Artlist.io

Instead of explaining what their sound effects can do, Artlist literally builds a world around them. The ad uses an imaginative “what if” scenario to dramatize the experience of using the product, making the viewer feel the power and possibilities in real time. It’s not about listing features—it’s about storytelling that proves the product’s value through action. This strategy leans on immersion to make the utility unforgettable.

Stealable strategy: Build a fun, conceptual world around your most functional selling point. Let your product speak through a story, not specs.

8. Grammarly

As mentioned, not all demo ads need to feel like ads. This concept here is a simple “productivity hack” video—something you'd expect to scroll past on Instagram or TikTok. The host offers genuinely helpful tips (like blocking calendar time) before even mentioning Grammarly. The product becomes part of a greater solution, not the centerpiece. That’s the magic of this format: it disarms viewers with value-first content, then smoothly slips in the product as an organic extension of the advice.

Stealable strategy: Teach something valuable first. Let your product ride in as the helpful sidekick, not the main character. It’s less about self-promotion and more about positioning as a bonus trick they didn’t even know they needed.

PR as creative Facebook ad examples

Using PR as creative is when a brand turns a public relations moment, like a news feature, viral stunt, or cultural commentary, into a piece of ad content. 

9. Pilot

Some of the best ads don’t need copywriters—just clever timing and a brilliant PR play. Instead of designing a flashy ad from scratch, Pilot simply screenshot a newspaper feature that already said everything for them. The article from The Sydney Morning Herald covered a cheeky offer from the brand: free ED consults for Olympic athletes. By riding the hype of the Paris Olympics and a topic that’s always headline-worthy (sex in the Olympic village), Pilot guaranteed attention, first from the press, then from the public.

But make no mistake: this wasn’t just good luck. There’s a good chance this was orchestrated from the start. Knowing it would catch fire, the brand may have proactively pitched the idea to media outlets. Once the coverage hit, they only needed to screenshot the proof and turn it into an ad.

It’s clever because it works on multiple levels: it taps into a cultural moment, uses sexual innuendo to stop the scroll, and builds immediate credibility through press validation.

Stealable strategy: If your product has been publicly praised on a major platform—whether by media, influencers, or even Reddit threads—don’t be shy: cut it out, screenshot it, and put it front and center in your ad. Better yet, set it up from the start. 

10. The Spa Dr.

The Spa Dr. also took an existing newspaper feature about their skincare method and turned it into a compelling ad. But the real genius? The article highlighted their previous media appearances, including a feature on The Doctors, a well-known TV show, as well as Extra, and even a PBS special. This layer-upon-layer credibility made the brand look reputable and widely endorsed across multiple platforms.

By repurposing organic press coverage, they created a trust-building funnel: first the newspaper coverage, then embedded TV and magazine validation, all wrapped up in a neatly packaged ad. 

Stealable strategy: Use your press like a breadcrumb trail. Even if a publication doesn’t stack your credibility as neatly as The Spa Dr. lucked out with, you can still craft your own layered narrative. Turn mentions across TV, magazines, and blogs into individual ads that roll out over time, each reinforcing the next. The more diverse the sources, the stronger the credibility. You’re not just featured—you’re everywhere.

🛒 Got multiple products to show off? Take things up a notch and showcase your products with Facebook collection or carousel ads. They’re perfect formats for pairing video or UGC with a scrollable showcase of items, turning your ad into a mini storefront. 

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