Facebook Ads for Ecommerce: 6 Pro Tips for 2025

Running an ecommerce business is exciting, but figuring out how to drive traffic and convert clicks into sales? That’s a different story. 

With countless platforms vying for your ad dollars and ever-evolving algorithms to keep up with, navigating the world of online advertising can feel like playing darts in the dark.

In this article, we’ll explore how Facebook ads for ecommerce can drive more revenue, show you real examples of the best ads today, and break down strategies to maximize ROI and connect with your ideal audience.

Do Facebook ads work for ecommerce?

If I were to sum up my answer in a GIF, it would have to be the following:

Not only do Facebook ads work for ecommerce, but you could argue that they were nearly tailor-made for the platform.

And if you don't believe me, take a look at some of these mind-blowing statistics:

• Some brands have achieved a staggering 32% decrease in their cost per acquisition, allowing them to generate more sales at a cheaper price with Facebook ads.
• Anecdotal reports have put Facebook ad ROI anywhere from 2:1 to 5:1—meaning that every $1 spent on ads generates between $2-$5 in revenue.
• Compared to other ad platforms, Meta ads are one of the cheapest ways to advertise online. Combine that with its user base (over 3 billion and counting), and you have a one-stop advertising powerhouse at your fingertips.
• Meta is always adding more functionality for ads through their updates, meaning that you can keep expecting new game-changing ad types and optimization options in 2025.

Not only should your business be advertising on Facebook, but it's safe to say you're missing out on a significant revenue channel if you're not.

How to set up Facebook ads for ecommerce

While Facebook marketing can seem scary, it's incredibly easy to get started! Let's start by covering what to do to get yourself up and running.

1. Create your business account

If you already have an active Facebook ad account, you can skip this section. But for those of you who have never advertised before, you'll need to set up your account before you can create your first set of ads.

While we have an entire guide on how to set up your Facebook ad account, here is a quick overview of the process:

1. Create a Meta business portfolio: Visit the Meta Business Suite and select "Create Account." Provide your business name, your name, and your email address. This account serves as a centralized hub for managing your business assets, including Pages and ad accounts. (Note: You might want to consider creating an Instagram business account while you're here, too).

2. Add your Facebook Page: Within your business portfolio, navigate to the "Accounts" section and select "Pages." Click "Add" to link your existing Facebook Page or create a new Facebook Page.

3. Set up your ad account: In the portfolio settings, go to the "Accounts" section and choose "Ad Accounts." Click "Add" and then "Create a New Ad Account." Assign a name to your ad account, select the appropriate time zone, and choose your preferred currency.

4. Assign roles and permissions: In the settings, select "People" and click "Add." Enter the individual's email address and assign the appropriate permissions based on the level of access required.

5. Configure payment methods: In the "Payment Settings" of your business portfolio, click "Add Payment Method" and input your billing details.

After this initial setup, you'll now have a shiny new Meta ads account to create your new ecommerce ads!

2. Set up the Meta Pixel

Successful ecommerce advertising can deliver incredible returns, but before you dive into running campaigns, there’s one essential tool you need to master: the Facebook Pixel.

The Facebook (or Meta) Pixel is the backbone of your ad strategy. This small piece of code placed on your website is crucial for tracking clicks, attributing them to sales, and building the audience segments we’ll discuss in this guide.

Without it, you’re essentially running blind—you won’t know how many sales your ads generated, how much revenue they brought in, or how to retarget users who didn’t complete a purchase.

If your Pixel or SDK (the mobile equivalent) hasn’t been set up yet, don’t worry! We’ve created a step-by-step guide to help you set up the Meta Pixel with ease.

3. Create your first Facebook ad

With the first two steps out of the way, you're now free to create your first ad! We have an in-depth guide on how to create a Facebook ad available in another post for those who need more step-by-step instructions, but generally, you'll need to complete the following steps before you hit publish:

Define your campaign objective

Choose a marketing goal that aligns with your business objectives, such as Awareness, Traffic, Engagement, Leads, App Promotion, or Sales. Selecting the appropriate objective guides the ad creation process and optimization.

Set up your ad set

• Audience targeting: Specify your target audience based on demographics, interests, behaviors, and location to ensure your ads reach the right people.
• Budget and schedule: Determine your budget—either daily or lifetime—and set a schedule for when your ads will run.
• Placements: Decide where your ads will appear across Facebook's family of apps and services, or use Advantage+ placements for automatic optimization.

Create your ad

• Format selection: Choose an ad format that best showcases your content, such as a single image, video, carousel, or collection.
• Ad creative: Develop compelling visuals and write engaging copy, including a headline, primary text, and a clear call to action, to encourage user interaction.

With all these steps completed, you're ready to hit publish and run your own ecommerce Facebook ads!

Editor's note: While we will be talking about ecommerce advertising ideas, you can use Meta ads for a variety of objectives, like getting more followers, increasing video views, you name it!

Which Facebook ad types are best for ecommerce?

We've all seen single-image ads like this on our feed:

And while this format is what probably comes to mind when you think of ads AND still packs a punch today, we can do much better in 2025. Let's take a look at some other ad formats that can help you generate even more revenue with your Facebook ad campaigns.

Carousel ads

If a picture is worth a thousand words, then it stands to reason that 10 pictures can say much, much more. For that, you can use carousel ads.

Carousel ads let you display up to ten images (or videos) in one ad. These are great for when you need to:

• Showcase a variety of products: Highlight a unique product on each carousel card, linking each one to its specific landing page. This approach offers more choices to your audience and can boost your click-through rate.
• Emphasize a single product's features: Use individual carousel cards to display different angles, details, or benefits of the product, giving customers a comprehensive understanding.
• Demonstrate a process: Walk your audience through a step-by-step guide that explains how your product or business operates.

Video ads

With the rise of TikTok in the past few years, none of us should be strangers to video ads these days. In fact, some studies show that video ads are driving more engagement than single-image ads altogether.

While video ads used to require a professional videographer, tools like Canva and Capcut are offering pre-design templates with drag-and-drop functionality that can help you create fantastic video ads in a snap.

You can use video to present your product, service, or brand in a dynamic and engaging way—whether it’s highlighting unique features or sharing your story. Make sure to start strong by capturing attention early with a clear focus on your product or message to keep your audience hooked.

Meta Advantage+ catalog ads (formerly Dynamic Product Ads)

Even though this ad type is a mouthful, it has to be one of my favorites of the bunch. Meta Advantage+ catalog ads are a powerful tool for targeting potential customers who have visited your online store and viewed products but haven’t completed a purchase.

These ads dynamically showcase the exact products in which a visitor has shown interest in a friendly carousel-style layout and can help remind your audience to finalize their purchase.

Using the Meta Pixel, Facebook tracks user activity and automatically creates personalized ads based on the products viewed, eliminating the need to design multiple individual ads like with the carousel format.

Since this ad type creates unique ads for different users showcasing specific products a customer has already interacted with, it makes them an invaluable asset for those running ecommerce Facebook ads.

6 tips for Facebook ads for ecommerce

Now that we have the foundation laid for creating ads, let’s look at some best practices to follow to get the most bang for your buck.

1. Pick the right ad format for your message

When it comes to first impressions, you don’t get much time to make them. Some studies even show that Gen Z prefers a maximum of 15 seconds to digest whatever information is in a post.

That being said, one of the best things you can do for your campaigns is to use an engaging ad format to convey your message in a way that captures attention and drives action.

Regardless of the ad format you choose, your creative assets—images, videos, and copy—must be tailored and engaging. In 2025, investing in a variety of high-quality creatives will be non-negotiable. Here’s how to make your ads stand out:

• Experiment with video content: Videos consistently outperform static images in engagement. Short, snappy videos under 15 seconds focusing on product highlights or customer testimonials can capture attention quickly.
• Test bold visuals: For static ads, bold, contrasting colors, and minimalistic designs can grab attention in crowded feeds.
• Personalization is key: Ad types like Meta Advantage+ catalog ads that adapt to your audience's preferences can make your ads feel tailored, boosting relevance and conversion rates.

2. Reduce your setup time with Advantage+ Shopping campaigns

AI can create copy, craft compelling imagery, and even help us with our search results. But now, we can add “Facebook advertiser” to its list of roles with the Advantage+ Shopping campaigns.

With this campaign type, Meta takes care of the hard parts of the setup, including creatives, targeting, optimization, and placements, by leveraging their machine learning algorithm to deliver the right message to the right person.

And if you're wondering just how impactful a campaign made by AI can be, know that Facebook found it reduced CPA by around 17% and increased ROAS by 32%.

Though powerful, Facebook does have some requirements for those who want to use this campaign type:

• Your campaign goal must be set to sales.
• You need to have enough budget to achieve at least 50 weekly conversions for each campaign.
• You should implement both the Meta Pixel and the Conversions API. While the Conversions API isn’t required for Advantage+ shopping campaigns, it’s recommended to get the best results.

3. Create campaigns across the entire sales funnel

If you had a first date go well, you probably wouldn’t ask for their hand in marriage on date two (if you’re a sane person, at least). The same can be said about expecting a purchase right out of the gate from an audience who doesn’t know or trust you just yet.

Instead of going all-in on a sales campaign, create a sales funnel that targets your audience at the following stages:

After you’ve defined your stages and what to do, create campaigns for each level and optimize your budget allocation to match them.

By targeting each stage of the funnel, you create a cohesive customer journey that not only attracts new prospects but also converts and retains them. 

4. Ensure your site is optimized for mobile

Mobile shopping continues to dominate, with smartphones accounting for over three-quarters of retail site visits in the United States. No matter how compelling your Facebook ads are, you'll lose potential customers if your website doesn’t offer a seamless mobile experience. Optimizing your site for mobile isn’t just a nice-to-have—it’s essential for maximizing conversions and staying competitive.

In order to check this box off your list, you should:

• Fix your site speed: Use Google's PageSpeed Insights tool to view your current loading times, and if possible, compress images and minimize scripts to keep load times under 3 seconds.
• Simplify navigation: Use clean layouts, large buttons, and an intuitive menu.
• Streamline checkout: Enable autofill, offer guest checkout, and integrate mobile payment options like Apple Pay or Google Wallet.

5. Bring out your best ad copy

Ad copy is the heart of your campaigns. It’s not just what you say but how you say it that determines whether your ad stops a scrolling user in their tracks or gets overlooked. 

While we don’t expect you to be the next Hemingway, your ad still needs to speak to its intended audience, give them exactly what they need to know (and no more), and encourage them to take the next step. Just look at this example from Turtle Beach:

Though it’s easier said than done, there are a few tips you can use to ensure you’re crafting some compelling copy:

• Research your audience’s preferences and language style (casual vs. formal, sassy vs. friendly, etc.).
• Craft a strong opening line to hook attention immediately.
• Focus on benefits over features, and always include a clear, compelling CTA.
• Ensure your ad’s text aligns with its visuals. If your image shows a cozy living room setup, the copy should mention comfort or relaxation.
• A/B test to continuously refine your ad copy for better performance.

6. A/B test your ads for maximum results

When something goes wrong, it can be hard to pinpoint why—mostly due to the incredible array of variables (imagery, copy, targeting, bidding, etc.) at your disposal. Instead of giving up altogether, integrate A/B testing into your ad routine.

An A/B test, also known as split testing, is a method used to compare two variations of a single element in your Facebook ads to determine which one performs better. 

To conduct a test, choose one variable to test at a time (like an image vs. a video) and create two ad variations. After your ad has achieved statistical significance, analyze key metrics like click-through rate, conversions, and cost per action (CPA) to determine the winner.

Bonus tip: Increase your advertising efficiency with AI-backed tools

As we all know by now, AI is here to stay—for better or worse. So why not use it to make our lives easier and help you achieve all of the above?

You can start with the best of the best, your friends here at Madgicx. ;)

With Madgicx, you get access to a host of AI-backed tools that can help you do everything we learned about today, and more.

Madgicx AI Ad Generator

Creating ad graphics can be a daunting task for any ecommerce advertiser. Luckily, Madgicx has its own AI Ad Generator inside that can create an ad for you with just a few clicks!

Simply choose any image from your desktop (or start with an example from the Madgicx Ad Library), add a description of what you need, and voila! Custom-made ad variations will be ready for you in less time than it takes to brew a cup of coffee.

Madgicx AI Marketer

Managing Facebook ad campaigns can be time-consuming and complex, but it's a necessary evil if you want to achieve your desired results. Madgicx's AI Marketer simplifies this process by acting as your personal AI ad agent, continuously auditing your ad account to identify weaknesses and opportunities and providing data-driven recommendations to enhance performance that you can action on with a single click.

Madgicx Business Dashboard

Analyzing and optimizing your strategy is integral to success, but the time it takes to gather all of the data into one coherent dashboard can lay waste to the best-laid plans. That isn't the case with the Madgicx Business Dashboard.

The Business Dashboard lives up to its name by providing a comprehensive evaluation of your business’s financial performance. It analyzes the effectiveness of your advertising spend across Meta, Google Ads, Google Analytics 4, Klaviyo, and TikTok, tracks your actual sales and expenses from Shopify, and calculates your net profit to give you a clear picture of your business’s profitability.

Madgicx’s AI Marketer and Business Dashboard are powerful tools designed to help you take control of your ad performance and financial insights. Together, these tools simplify your marketing and empower you to grow your business in record time.

If you're ready to transform the way you create and manage your Meta ads, try both of these features (and dozens more) with a 7-day free trial and experience ad Madgicx. ;)

3 killer ecommerce Facebook ad examples

We've talked the talk, but let's see how marketers walk the walk with some great ecommerce Facebook ads examples in 2024 that will carry us into 2025.

Ilia

While we opined on single-image ads earlier, they’re still one of the easiest ad types to create and still generate product sales for ecommerce advertisers as long as they’re done well—which is exactly what Ilia has done with this ad.

Here, Ilia showed us that a ‘short and sweet’ ad type can still look expertly crafted. With beautiful product shots reiterating the offer, a luxurious discount, and a free bonus item, Ilia is truly pulling out all the stops to create an enticing ad.

Cords Club

Let's face it, gift giving is tough—but brands like Cords Club are helping us out through innovative ads like this.

With this ad, they not only show us an incredible array of products they have to offer, but they also make it easier for us to find the perfect gift for someone special. This is a bit of a twist on the normal creative formula by showcasing multiple options and detailing which product could be a good fit depending on their personality type. 

Since debating which item you need is one of the bigger blockers for completing a purchase, ads that make it easier for your audience to make decisions quickly are a great idea. Coupling that with the iconic TikTok-style format makes it a winner in our book.

Corsair

At the end of the day, price is going to be the biggest hurdle when making a sale. So why not make that jump easier for your customers by offering limited-time discounts like Corsair?

At a time when consumers are measuring the value of every dollar, incentivizing purchases through high-dollar discounts can make the difference between purchasing or scrolling on by. They also combine these whopping discounts with sharp imagery that stands out compared to other competitors and copy that gives you just enough detail without having too much unnecessary fluff about technical specifications. Each of these factors combined to make this a grade-A ad.

How to find your own Facebook ad examples

If you're searching for even more Facebook ad examples, look no further than the Madgicx Ad Library!

The Madgicx Ad Library is a new (and much improved) version of the Facebook Ad Library. Packed with over 2 million ads across every industry, you're sure to find inspiration for your next campaign. Search ads by platform, ad format, industry, and even language, and save your favorite with Pinterest-style boards that you can share with your clients or coworkers—even if they don't have a Madgicx account.

FAQ - Facebook ads for ecommerce

Are Facebook ads good for Shopify?

Facebook ads are highly effective for Shopify store owners. Facebook’s extensive user base, advanced targeting capabilities, and diverse ad formats make it an ideal platform for driving traffic, increasing brand awareness, and boosting sales for e-commerce businesses. Shopify’s seamless integration with Facebook ads also allows store owners to create, track, and optimize campaigns directly from their Shopify dashboard, making the process convenient and efficient.

Conclusion

As we saw here today, Facebook advertising offers a powerful toolkit for ecommerce businesses looking to grow their reach, engage with targeted audiences, and drive conversions. By leveraging its precise targeting capabilities, diverse ad formats, and advanced analytics, businesses can craft campaigns that deliver tangible results. However, success requires more than just setting up ads; it’s about understanding your audience, testing strategies, and optimizing campaigns based on performance data.

As you dive into Facebook and Instagram advertising, focus on clear goals—whether it’s increasing brand awareness, generating leads, or boosting sales. Start small, experiment with different creatives and targeting options, and let the insights guide your strategy. Remember, the real power of Facebook ads lies in adaptability; the more you refine and evolve, the closer you’ll get to maximizing your ROI.

For ecommerce businesses willing to invest the time and resources, social media advertising can be a game-changer. So, take the leap, build campaigns that resonate with your audience, and watch as your business grows.