Learn how to increase your Shopify sales with this info-packed guide! Explore design strategies, marketing tactics, and optimization hacks to increase your order value.
Greetings, Shopify superheroes! If you're ready to learn how to increase sales on Shopify, you've come to the right place.
We're about to embark on a wild ride through the e-commerce cosmos as we learn how to utilize our design superpowers to smooth your navigation, discuss spellbinding marketing strategies, and dive headfirst into analytical adventures of store optimization.
Strap on your cape and prepare to soar to new heights as we unravel the secrets of maximizing your Shopify store's success!
Make your Shopify website user-friendly and visually appealing
Choosing the right theme for your store
When you walk into a store, you want to be able to find what you need and make a purchase without too much hassle. Likewise, creating an appealing and user-friendly online shopping experience is essential for your Shopify store's success, and choosing the right theme is a crucial first step.
It's not just about looks; your theme affects navigation, functionality, and, ultimately, your conversions and customer satisfaction.
To choose the right theme, start by understanding your target audience and product type. This will help you identify the design elements that resonate with them. Next, think about your store's layout and required features, like a blog or FAQ section, and find a theme that supports them.
Your theme must also be responsive, fast-loading, and compatible across devices and browsers. Google prioritizes loading speed in its algorithm, making it essential to avoid themes with large file sizes and unnecessary code.
Finally, it's okay to test out several themes with free trials to find the one that best suits your needs. Pay attention to performance, user experience, and overall aesthetics to create an online presence that draws in and satisfies customers.
Ensure a smooth and clear navigation experience
Listing hundreds of products is useless if your customers can't find what they need. To ensure a smooth and clear navigation experience on your Shopify store, start by:
- Organizing your products into well-defined categories and subcategories. Use clear and concise labels for your menu items, making it easy for customers to understand and find what they are looking for.
- Ensure your site's search functionality is efficient and user-friendly, incorporating autocomplete suggestions and filters to help customers quickly find the products they desire.
- Keep the main navigation menu clean and simple, placing fewer essential items in the footer or sidebar to prevent clutter.
- Opt for a responsive theme that adapts to various screen sizes, ensuring a seamless experience across different devices.
- Pay attention to your website's load times and optimize your image sizes, as slow-loading pages can frustrate customers and negatively impact your store's performance.
- Use clear and descriptive call-to-action (CTA) buttons that guide users to desired actions, such as "Add to Cart" or "Checkout." Ensuring these buttons are prominent and easily accessible can enhance user experience and boost conversions.
Like with all things, it's important to regularly review your store's analytics to identify potential bottlenecks or areas for improvement in your navigation structure.
For example, If you see that your conversion rates are decreasing between view cart and checkout pages, you can then focus on improving that specific segment of your website.
Conducting usability tests with real people is also another great way to gain quick insights into their experiences and make adjustments to your navigation accordingly
Implement high-quality product images and descriptions
When was the last time you purchased an item with no research?
High-quality product images and descriptions are vital for your Shopify store for three primary reasons: consumer trust, conversion rates, and SEO.
Clear, professional images give customers a better sense of the product, establishing trust by allowing them to examine details closely. Descriptions fill in information gaps about the product's features, uses, and benefits, creating a complete narrative that helps customers make informed decisions and ensure the product fits their needs.
If you're not sure of what to add, just take a look at some of the most popular retail sites. Ikea, for example, offers several sections for product details, including care, assembly instructions, and measurements.
Better decision-making leads to increased conversion rates, fewer returns, and higher customer satisfaction. Furthermore, accurate descriptions, if keyword-optimized, boost your search engine visibility, driving more organic traffic to your store. (More on that in a bit)
Displaying trust badges and secure payment options
There's nothing like a good ol' badge of honor, especially when it comes to making the decision to buy something from a new brand.
And that's just what trust badges and secure payment options do for your Shopify store.
Displaying trust badges and secure payment options on your Shopify website serves two important purposes: enhancing credibility and boosting conversions. Trust badges signal to visitors that your site is secure and trustworthy, mitigating concerns about data privacy and fraud.
In fact, a study by Servebolt found that 18% of respondents didn't complete their purchase because they didn't trust the site with their payment method, so adding any layer of trust at one of the biggest points of friction in the buyer's journey can only serve to help your sales.
Secure payment options not only offer flexibility but also reinforce the perception of security. When customers feel their information is safe and they have their preferred payment methods available, they are more likely to complete their purchase.
These elements collectively lower cart abandonment rates, increase customer confidence and ultimately lead to improved conversion rates and customer loyalty.
Utilize effective marketing strategies
Implement search engine optimization (SEO)
Physical stores need signs to let potential customers know they exist and are open for business.
If you're running an online store, search engine optimization (SEO) is your eCommerce store's version of a neon sign glittering in the afternoon sun.
Search engine optimization refers to the practice of improving a website's visibility and ranking in search engine results pages (SERPs) through the use of various techniques such as keyword research, content optimization, and link building.
It is a critical component of digital marketing as it helps businesses increase their online visibility, attract more traffic, and boost their credibility and trustworthiness to potential customers.
We could talk all day about how to get started with SEO, but in short, you'll want to:
- Conduct some keyword research. Think about what your target audience is looking for, and then sprinkle those keywords throughout your product titles, descriptions, meta tags, and URLs.
- Make sure that your website is well-organized with a clear structure. This boosts your site's credibility in the eyes of search engines and improves user experience.
- Keep an eye on your website load time. As we mentioned earlier, pages that load quickly rank higher in search engine results.
- Create relevant, high-quality content that provides value to your customers. Drafting blog posts that cater to your audience's problems or interests is a great way to drive more qualified site traffic and improve rankings.
- Build internal links between your own products and pursue opportunities for high-quality external links to your site. Increased authority leads to better SEO performance.
I'm a huge fan of Semrush's SEO guide for eCommerce companies, so if you're a beginner, do yourself a huge favor and follow along with their approach.
The most important part of implementing SEO for the first time is to not be disheartened with your first results. SEO is a marathon, not a sprint. Keep optimizing and monitoring your site, and you'll find your domain authority and SERP rankings increase in no time.
Utilize social media marketing
If you're not sold on the importance of social media marketing by now, let me share a graph that may change your mind.
A report by Oberlo found that social commerce statistics show that from 2021 to 2025, sales are expected to increase at around 30.8% per year. In 2026, the global social commerce market size is expected to grow at an even faster rate of 35.3%.
If you're not using social in your marketing strategy yet, you're losing out on a huge income source.
You can use social media in creative ways to showcase your products so your audience can like, share, and comment, which helps increase your online visibility. Moreover, you can leverage social media platforms to run targeted ad campaigns, reaching your desired audience based on interests, behaviors, and demographics. (We'll touch on that soon)
One of the many benefits of social media marketing is the direct communication that it allows between you and your customers. You can address any queries, feedback, and concerns raised by customers instantly, which leads to customer satisfaction and loyalty.
Furthermore, by integrating your Shopify store with social commerce, shoppers can complete a purchase accurately on the platform, keeping the buying process frictionless, which leads to an enhanced conversion rate.
Given how deep a social media strategy can go, you'll likely want to read up on the full guide from Shopify themselves here.
Create an email marketing strategy
While having a social media presence is required these days, there's a huge caveat—it's a channel you don't actually own or control.
On social media, you can reach your audience for free—however, you can't actually control the number of people who can see your posts. In fact, the organic reach of social media has been consistently decreasing, especially on platforms like Facebook and Instagram, as this chart from Social Insider shares.
The answer? Implementing email marketing strategies for your business.
Email allows you to maintain regular contact with customers, providing updates on new products, sales, and other relevant information, without having to worry about reach algorithms.
To get started, you need to build an email list. You can do this by offering incentives like discounts to customers who subscribe to your newsletter. (Ensure you're complying with privacy laws by seeking explicit consent from customers before sending them marketing emails)
Then, pick out a reputable email marketing tool that integrates with Shopify to manage your campaigns effectively.
Once you have some emails in your list and a tool to use, you can start to implement some strategies like:
- Tailor emails to suit the interests and preferences of different customer segments based on previous purchases (i.e., cross-selling and upselling).
- Send reminders to customers who've left items in their shopping carts.
- Provide consistent updates about new products, offers, or industry news to keep your brand at the top of customers' minds.
- Manage and promote reward or loyalty programs, encouraging repeat purchases.
Overall, email marketing can substantially boost customer loyalty and revenue for your Shopify store when done right, making it an essential component of your digital marketing strategy.
Use influencer marketing and partnerships
72% of Gen Z and Millenials are following influencers on social. Like it or not, using influencer marketing and partnerships for your Shopify store can significantly boost brand awareness.
Influencers, with their dedicated followers, can expose your brand to a wider audience. As trusted figures, their endorsement can enhance your brand's credibility and influence purchasing decisions, increasing sales.
To get started, identify influencers who align with your brand values and have followers that match your target demographic using tools like Upfluence. Reach out to them with a proposal outlining the benefits of a partnership. This might involve giving them free products or a commission on sales made through their referrals.
You can also consider partnerships with complementary businesses. This can involve cross-promotion, where each company promotes the other's products, expanding the reach to each other’s customer base.
One special point to mention here: you're going to need to track the results of your collaborations using referral links, discount codes, UTM parameters, or apps like GRIN to make sure your partnership is working as intended.
Ultimately, influencer marketing and partnerships can offer a cost-effective way to reach new potential customers, build trust, and increase conversions—as long as you're working with the right ones and using all the best practices.
Run targeted advertising campaigns (Facebook and Google ads)
Given what we just learned about declining organic reach, it's clear that social is becoming a pay-to-play landscape. This means that running ad campaigns across platforms like Facebook, Instagram, and Google is crucial for your Shopify store to increase visibility, drive traffic, and boost sales in the long term.
Unfortunately, a huge mistake most eCommerce advertisers make is to go in unprepared with no plan—a mistake that ends up costing them hundreds of dollars in the process.
The components of a winning eCommerce advertising strategy include:
- Having the right tracking and attribution settings to make sure you're capturing all sales that come as a result of your ads
- Create a full-funnel audience targeting strategy that takes your prospects from strangers to repeat customer
- Testing different creative elements like copy, graphics, videos, and ad types to find which ones give you the best ROI
And while the above can be somewhat complicated, tools like Madgicx can take the guesswork and manual labor out of the equation.
Fueled by the dynamic duo of machine learning and AI, Madgicx steps into the shoes of your personal media buyer, providing insightful recommendations and swift action—all at the simple click of a button.
Madgicx’s sophisticated media-buying arsenal includes:
- An AI Marketing assistant that’s constantly auditing your accounts and showing you exactly how to improve your campaigns.
- A set-and-forget automation suite that dutifully manages your campaigns while you kick back or clock out.
- A revealing auditing and analytics dashboard that shines a light on all the hidden corners of your ad accounts.
- A swift audience targeting tool that helps you build an entire targeting funnel and find your best matches in a snap.
- A powerful tracking concierge team that can bolster your conversion data by a whopping 20% with a setup time of just 3 days.
All with a little cherry on top—you can take a spin on all these features during your 7-day free trial.
Provide outstanding customer service
Employ live chat and chatbots for instant assistance
Employing live chat and chatbots for instant assistance on your Shopify store serves as a key customer service tool, offering real-time support and improving customer satisfaction. These tools can quickly address common customer queries, facilitate purchases, and reduce cart abandonment, leading to increased sales.
To use them, choose a reliable chat software that integrates with Shopify. Chatbots can be programmed using a set of predetermined responses to common queries, or you can use AI-powered ones that can learn and improve over time. Make sure to monitor chats regularly to identify common issues or concerns and update your chatbot's knowledge base accordingly.
Remember, the goal is to make your customers' shopping experience seamless and enjoyable.
Set up a comprehensive FAQ page
Setting up a comprehensive FAQ page for your Shopify store is crucial for several reasons. It provides quick answers to common customer questions, improving their shopping experience and freeing up your customer service team.
It also has the added benefit of establishing trust, as transparency about your products, policies, and procedures can ease customers' concerns and influence their purchasing decisions.
A comprehensive FAQ page for an eCommerce store should include sections on:
- Product details
- Shipping and delivery
- Returns and refunds
- Payment options
- Account setup and management
- Company contact information
In addition, it should be easy to navigate, with clear, concise answers that reflect your brand's tone and personality. Remember, an effective FAQ page is a dynamic resource that should evolve with your business and customer needs.
Implement a user-friendly return and refund policy
I can count on one hand how many companies I've sworn to never purchase from again, and most of them boil down to return and refund issues.
Given that the purchase return rate can reach upwards of 10% depending on your niche, it's going to be something you want to make a plan for.
Ironically, an easy-to-understand policy alleviates apprehension about potential issues, showing customers that your store is committed to their satisfaction—making them more likely to make the purchase in the first place.
Even if your customer has to go through the return process, having a smooth time won't disqualify them from trying you again and can result in positive word-of-mouth. Additionally, a clear return and refund policy reduces the burden on your customer support team, as customers can find answers without needing to contact you.
Luckily for us, Shopify has a great refund and return policy generator if you need a template to start out with.
Offer incentives and special deals
There's no two ways about it —offering discounts or promotions on your Shopify store can significantly drive sales. These incentives encourage customers to buy, increasing both the order value and the number of items per order. They also motivate customers to choose your store over competitors, promoting customer acquisition and retention.
A customer loyalty program, on the other hand, rewards repeat customers, reinforcing positive buying behavior and fostering customer loyalty. They make customers feel valued and appreciated, increasing the likelihood of repeat purchases and higher customer lifetime value.
If you're seeing lower conversion rates for new site visitors, consider creating exclusive deals for them. They incentivize new customers to make their first purchase, turning potential customers into actual ones. These initial deals can also create a positive first impression, laying the groundwork for future customer loyalty and increased sales.
Utilize upselling and cross-selling techniques
While discounts can be a great way to increase sales, there are some other hacks you can use to increase average order value—namely, upselling and cross-selling.
By recommending higher-priced items or complementary products, you can maximize revenue from existing customers.
After I added the Ikea chair from our product description section above, I was immediately hit with just such an example:
Leveraging product recommendations based on the customer's browsing history or current selection can help act as an automated salesperson for your business.
Yet another strategy would be to build product bundles by offering complementary products together at a slightly lower price than if purchased separately. This provides value to customers while increasing your sales. You can use customer purchase data to identify items frequently bought together and create compelling bundles.
Many customers abandon carts due to indecision or distractions, or price shock. Implementing strategies like sending gentle reminder emails or offering free shipping to encourage completion of the purchase can help to minimize your abandoned cart rate. This can recover potential lost sales, boosting your overall revenue.
Analyze and optimize your Shopify store's performance
Making a sale is exciting, but in order to remain profitable in the long term, you need to surround yourself with as much data as possible to make sure things keep running smoothly and tackle issues before they become fatal.
For that, Shopify's built-in analytics offer valuable insights into your store's performance. You can easily track metrics like sales, visitor behavior, customer acquisition, and retention to understand what's working and what needs improvement.
While Shopify's tools are indeed useful, they miss out on some crucial features that tools like Google Analytics have to offer.
Google Analytics provides deeper insight into user behavior, traffic sources, and conversions than Shopify. It can also help identify popular products, peak shopping times, and more.
But the best of all worlds, of course, resides within the Madgicx - One-Click Report.
This powerful tool offers a comprehensive range of features that you won't find anywhere else:
- Use it as your primary dashboard for a crystal-clear view of your day-to-day performance across multiple advertising channels, including Facebook, Google ads, Google Analytics, TikTok, and Shopify in one place.
- Create sleek, professional-grade reports as a small to medium-sized business without shelling out hefty sums for data analysts.
- Utilize Facebook ad-specific templates to understand the key metrics industry leaders focus on and how they structure their reports.
- Share your data swiftly with clients and colleagues, bypassing the hassles of ad permissions.
And, if you desire to tweak your metrics or add some unique ones, it's a breeze—just drag and drop your preferred data directly into the report.
You can grab a 7-day free trial for this tool inside Madgicx, so you can test it out with the rest of the Madgicx features. :)
Shopify provides a robust and versatile platform for running an online store; that's true.
However, success hinges on implementing effective strategies to optimize the customer journey and drive sales.
Key takeaways for increasing sales include investing in high-quality product images and descriptions, ensuring a user-friendly return and refund policy, and implementing targeted advertising campaigns.
Additionally, engaging in social media marketing, setting up a comprehensive FAQ page, offering incentives and deals, and utilizing upselling and cross-selling techniques can significantly enhance your store's performance.
For long-term success and growth, it's crucial to continuously analyze and optimize your store's performance. Employ analytics tools, both Shopify's native and third-party ones like Madgicx, and refine your strategy based on the insights they provide.
Remember, eCommerce is a dynamic space, and staying adaptable and customer-centric is vital. By following these steps, you can turn your online store into a thriving, successful business with many loyal customers.
Maximize your sales while spending significantly less time managing ads. Madgicx's AI Marketer audits your ad account 24/7, tells you exactly what to do to optimize results, and prepares everything you need to implement those recommended actions at the click of a button. Try it now 👇
Tory is a digital marketing specialist and the current Marketing Manager of Breadcrumbs.io. She's been featured in various high-profile marketing blogs like Hootsuite, AdEspresso, and Databox and holds certificates for both Google and Facebook Ads. In her spare time, she gardens and paints from her house in the Florida panhandle.