Facilitate Team Collaboration
Madgicx's Ad Set Storyline makes it easy to identify who in your team made changes to your ad sets, when the changes took effect, and how they affected the ad set's performance. This way, your team can avoid costly mistakes such as increasing an ad set's budget when someone else already did, launching the same losing ad sets that were intentionally turned off by one of your teammates, and more!
Monitor Changes Triggered by Automated Rules
Got automation rules set up for your account? Great! This tool lets you see all the actions taken on your ad sets by any automation you set, including their timing and their effect on the ad set's performance. That allows you to spot any automation rule that needs changing.
Losing Ad Sets? Know Exactly How to Fix Them
Have you been spending enough? How many click-throughs have your creatives generated? The Ad Set Storyline shows all the key metrics you need to look at to fully understand how to save your losing ad sets.
This has saved me so much time!
Great tool with insights worth the money!
Basically, we just got rid of the digital ads agency, and with Madgicx we are rocking on our own. We are supporting even the brick-n-mortar stores that we have through Madgicx ads.
Focus on the Right Numbers
The Ad Set Storyline shows only the KPIs relevant to you, based on your account type (eCommerce, Lead Generation, or App Installs). Plus, it lets you select the week you want to analyze and adjust the time frame you wish to use when analyzing the average for each KPI.
Speed Up Analysis with Color Coding
The Ad Set Storyline uses color-coded visualization to help you quickly spot which days of the week yielded the highest ROAS, when your CPM was at its peak, and more! The numbers that indicate good performance appear in green, while below-average figures that require extra attention appear in red.