# Gaming Platforms Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:12:32.450764+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does a gaming-platform subscription establish permanent ownership of its library? Xbox's US Game Pass FAQ, read in October 2026, ends library access when the subscription ends or a game leaves the library. Titles and features vary by region, plan and platform. Advertise membership access rather than presenting every included game as a permanent purchase. [Source](https://www.xbox.com/en-US/xbox-game-pass) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-stockgamestelecom1-gaming-platforms-services-1) Citation: Madgicx Research & Labs. Gaming Platforms Services. Does a gaming-platform subscription establish permanent ownership of its library? Xbox's US Game Pass FAQ, read in October 2026, ends library access when the subscription ends or a game leaves the library. Titles and features vary by region, plan and platform. Advertise membership access rather than presenting every included game as a permanent purchase. Source: https://www.xbox.com/en-US/xbox-game-pass Answer: https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-stockgamestelecom1-gaming-platforms-services-1 ### Can one Game Pass headline promise identical access on console and PC? Xbox's US October 2026 Game Pass page distinguishes its plans, including PC-only access and different console benefits. It says availability varies by plan, platform, region and time. Identify the exact membership and device in the offer before describing which games or features are included. [Source](https://www.xbox.com/en-US/xbox-game-pass) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-stockgamestelecom1-gaming-platforms-services-2) Citation: Madgicx Research & Labs. Gaming Platforms Services. Can one Game Pass headline promise identical access on console and PC? Xbox's US October 2026 Game Pass page distinguishes its plans, including PC-only access and different console benefits. It says availability varies by plan, platform, region and time. Identify the exact membership and device in the offer before describing which games or features are included. Source: https://www.xbox.com/en-US/xbox-game-pass Answer: https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-stockgamestelecom1-gaming-platforms-services-2 ### Can a trial subscription be described without its renewal conditions? Xbox's US Game Pass page, read in October 2026, says recurring billing defaults on. Promotional offers can be limited to new subscribers or regions and require a credit card; regular pricing follows unless canceled. State eligibility and renewal alongside the trial offer. [Source](https://www.xbox.com/en-US/xbox-game-pass) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-stockgamestelecom1-gaming-platforms-services-3) Citation: Madgicx Research & Labs. Gaming Platforms Services. Can a trial subscription be described without its renewal conditions? Xbox's US Game Pass page, read in October 2026, says recurring billing defaults on. Promotional offers can be limited to new subscribers or regions and require a credit card; regular pricing follows unless canceled. State eligibility and renewal alongside the trial offer. Source: https://www.xbox.com/en-US/xbox-game-pass Answer: https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-stockgamestelecom1-gaming-platforms-services-3 ### Does every Game Pass membership include cloud play on every device? Xbox's US October 2026 cloud-gaming note excludes PC Game Pass and requires supported devices in selected regions. Cloud-playable games outside the subscription are sold separately. Qualify plan, device, region and title before promoting cloud access; the membership label alone does not settle compatibility. [Source](https://www.xbox.com/en-US/xbox-game-pass) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-stockgamestelecom1-gaming-platforms-services-4) Citation: Madgicx Research & Labs. Gaming Platforms Services. Does every Game Pass membership include cloud play on every device? Xbox's US October 2026 cloud-gaming note excludes PC Game Pass and requires supported devices in selected regions. Cloud-playable games outside the subscription are sold separately. Qualify plan, device, region and title before promoting cloud access; the membership label alone does not settle compatibility. Source: https://www.xbox.com/en-US/xbox-game-pass Answer: https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-stockgamestelecom1-gaming-platforms-services-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-benchmark-status) Citation: Madgicx Research & Labs. Gaming Platforms Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#benchmark Answer: https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-download-research) Citation: Madgicx Research & Labs. Gaming Platforms Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#reuse Answer: https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-cite-research) Citation: Madgicx Research & Labs. Gaming Platforms Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#reuse Answer: https://madgicx.com/labs/industries/video-games-esports/gaming-platforms-services#answer-cite-research