No publishable AOV benchmark
Explore category insights and their sources below.
Job Portals & Employment Platforms368 / 552
Madgicx Research & Labs
Entry Level Student Platforms
Follow the application past the click.
MADGICX / LABSINDUSTRY RESEARCH
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Scope & method
Within Job Portals & Employment Platforms
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Does a student-platform Apply click establish a completed application?
Handshake distinguishes clicks on Apply from applications completed in an external ATS. Keep those events separate when interpreting student acquisition campaigns; a click can precede a completed application without proving one occurred.
Can career-event RSVPs be counted as student attendance?
Handshake’s applicant reporting distinguishes students who registered for events from those who attended. Report both stages separately when a Facebook campaign promotes a campus recruiting event.
Which student segments help interpret applicant quality?
Handshake reports the most common applicant schools and majors. Examine those relevant student segments alongside completed applications instead of treating every inquiry as equally aligned with an employer’s opportunity.
Does prior platform engagement prove an external ATS application came from Facebook?
Handshake’s ATS applicant definition includes completed external applications from people with prior platform engagement within its stated lookback. That association is not evidence of an incremental Facebook result; retain source and campaign attribution separately.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Research scope
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Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.