# Entry Level Student Platforms — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:09:52.863370+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does a student-platform Apply click establish a completed application? Handshake distinguishes clicks on Apply from applications completed in an external ATS. Keep those events separate when interpreting student acquisition campaigns; a click can precede a completed application without proving one occurred. [Source](https://support.joinhandshake.com/hc/en-us/articles/360036928353-Talent-Analytics-Applicants) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-edjobs1-entry-level-student-platforms-1) Citation: Madgicx Research & Labs. Entry Level Student Platforms. Does a student-platform Apply click establish a completed application? Handshake distinguishes clicks on Apply from applications completed in an external ATS. Keep those events separate when interpreting student acquisition campaigns; a click can precede a completed application without proving one occurred. Source: https://support.joinhandshake.com/hc/en-us/articles/360036928353-Talent-Analytics-Applicants Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-edjobs1-entry-level-student-platforms-1 ### Can career-event RSVPs be counted as student attendance? Handshake’s applicant reporting distinguishes students who registered for events from those who attended. Report both stages separately when a Facebook campaign promotes a campus recruiting event. [Source](https://support.joinhandshake.com/hc/en-us/articles/360036928353-Talent-Analytics-Applicants) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-edjobs1-entry-level-student-platforms-2) Citation: Madgicx Research & Labs. Entry Level Student Platforms. Can career-event RSVPs be counted as student attendance? Handshake’s applicant reporting distinguishes students who registered for events from those who attended. Report both stages separately when a Facebook campaign promotes a campus recruiting event. Source: https://support.joinhandshake.com/hc/en-us/articles/360036928353-Talent-Analytics-Applicants Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-edjobs1-entry-level-student-platforms-2 ### Which student segments help interpret applicant quality? Handshake reports the most common applicant schools and majors. Examine those relevant student segments alongside completed applications instead of treating every inquiry as equally aligned with an employer’s opportunity. [Source](https://support.joinhandshake.com/hc/en-us/articles/360036928353-Talent-Analytics-Applicants) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-edjobs1-entry-level-student-platforms-3) Citation: Madgicx Research & Labs. Entry Level Student Platforms. Which student segments help interpret applicant quality? Handshake reports the most common applicant schools and majors. Examine those relevant student segments alongside completed applications instead of treating every inquiry as equally aligned with an employer’s opportunity. Source: https://support.joinhandshake.com/hc/en-us/articles/360036928353-Talent-Analytics-Applicants Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-edjobs1-entry-level-student-platforms-3 ### Does prior platform engagement prove an external ATS application came from Facebook? Handshake’s ATS applicant definition includes completed external applications from people with prior platform engagement within its stated lookback. That association is not evidence of an incremental Facebook result; retain source and campaign attribution separately. [Source](https://support.joinhandshake.com/hc/en-us/articles/360036928353-Talent-Analytics-Applicants) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-edjobs1-entry-level-student-platforms-4) Citation: Madgicx Research & Labs. Entry Level Student Platforms. Does prior platform engagement prove an external ATS application came from Facebook? Handshake’s ATS applicant definition includes completed external applications from people with prior platform engagement within its stated lookback. That association is not evidence of an incremental Facebook result; retain source and campaign attribution separately. Source: https://support.joinhandshake.com/hc/en-us/articles/360036928353-Talent-Analytics-Applicants Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-edjobs1-entry-level-student-platforms-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-benchmark-status) Citation: Madgicx Research & Labs. Entry Level Student Platforms. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#benchmark Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-download-research) Citation: Madgicx Research & Labs. Entry Level Student Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-cite-research) Citation: Madgicx Research & Labs. Entry Level Student Platforms. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#reuse Answer: https://madgicx.com/labs/industries/job-portals-employment-platforms/entry-level-student-platforms#answer-cite-research