# Home Security Systems — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:09:21.239057+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does a camera hardware purchase establish the recording feature advertised? SimpliSafe's US residential app table excludes watching and downloading recordings from Standard Monitoring while listing access in other plans. Tie recording copy to the sold plan and track hardware purchases separately from plan activation. [Source](https://support.simplisafe.com/articles/getting-started/what-are-the-features-included-in-the-simplisafe-mobile-app) · [Answer permalink](https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-hadv1-home-security-systems-q1) Citation: Madgicx Research & Labs. Home Security Systems. Does a camera hardware purchase establish the recording feature advertised? SimpliSafe's US residential app table excludes watching and downloading recordings from Standard Monitoring while listing access in other plans. Tie recording copy to the sold plan and track hardware purchases separately from plan activation. Source: https://support.simplisafe.com/articles/getting-started/what-are-the-features-included-in-the-simplisafe-mobile-app Answer: https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-hadv1-home-security-systems-q1 ### What must a scheduled-arming security ad specify about the plan? SimpliSafe's US residential app table marks scheduled arming unavailable in Standard Monitoring and available in the other listed plans. Name the applicable plan in the offer; remote control and scheduled arming are distinct advertised features. [Source](https://support.simplisafe.com/articles/getting-started/what-are-the-features-included-in-the-simplisafe-mobile-app) · [Answer permalink](https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-hadv1-home-security-systems-q2) Citation: Madgicx Research & Labs. Home Security Systems. What must a scheduled-arming security ad specify about the plan? SimpliSafe's US residential app table marks scheduled arming unavailable in Standard Monitoring and available in the other listed plans. Name the applicable plan in the offer; remote control and scheduled arming are distinct advertised features. Source: https://support.simplisafe.com/articles/getting-started/what-are-the-features-included-in-the-simplisafe-mobile-app Answer: https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-hadv1-home-security-systems-q2 ### Can works-during-outages copy imply uninterrupted app control? For its US residential system, SimpliSafe says power-outage arming and disarming use the keypad, with app access returning after power is restored. Describe the surviving control method instead of extending a backup-power claim to every remote feature. [Source](https://support.simplisafe.com/articles/wifi-troubleshooting/will-my-simplisafe-system-still-work-if-i-lose-power-or-wifi-connection) · [Answer permalink](https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-hadv1-home-security-systems-q3) Citation: Madgicx Research & Labs. Home Security Systems. Can works-during-outages copy imply uninterrupted app control? For its US residential system, SimpliSafe says power-outage arming and disarming use the keypad, with app access returning after power is restored. Describe the surviving control method instead of extending a backup-power claim to every remote feature. Source: https://support.simplisafe.com/articles/wifi-troubleshooting/will-my-simplisafe-system-still-work-if-i-lose-power-or-wifi-connection Answer: https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-hadv1-home-security-systems-q3 ### Which dependency belongs behind a Wi-Fi-backup security message? For its US residential system, SimpliSafe ties cellular network operation to a professional monitoring plan, separately from the Base Station's backup battery. Make the plan requirement explicit and keep hardware sales separate from activated monitoring in campaign outcome reporting. [Source](https://support.simplisafe.com/articles/wifi-troubleshooting/will-my-simplisafe-system-still-work-if-i-lose-power-or-wifi-connection) · [Answer permalink](https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-hadv1-home-security-systems-q4) Citation: Madgicx Research & Labs. Home Security Systems. Which dependency belongs behind a Wi-Fi-backup security message? For its US residential system, SimpliSafe ties cellular network operation to a professional monitoring plan, separately from the Base Station's backup battery. Make the plan requirement explicit and keep hardware sales separate from activated monitoring in campaign outcome reporting. Source: https://support.simplisafe.com/articles/wifi-troubleshooting/will-my-simplisafe-system-still-work-if-i-lose-power-or-wifi-connection Answer: https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-hadv1-home-security-systems-q4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-benchmark-status) Citation: Madgicx Research & Labs. Home Security Systems. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#benchmark Answer: https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-download-research) Citation: Madgicx Research & Labs. Home Security Systems. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#reuse Answer: https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-cite-research) Citation: Madgicx Research & Labs. Home Security Systems. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#reuse Answer: https://madgicx.com/labs/industries/home-systems-appliances/home-security-systems#answer-cite-research