No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Check the program before promising the benefit.
Explore category insights and their sources below.
Within Government & Public Services
USAGov's December 2025 SNAP guidance, retrieved October 2026, says eligibility follows state requirements and considers income limits and bank funds. Applications go to state or local SNAP offices. Describe the benefit-information route and direct people to current state checks; low-income interest alone does not establish eligibility.
USAGov says SNAP application methods vary by state and an interview may be needed before approval. Approved benefits are added monthly to an EBT card. Distinguish a submitted application, interview or review, approval and benefit availability; a landing-page form is not an EBT issuance.
USAGov's August 2026 guidance says Medicaid applications can be made anytime through the state agency or Health Insurance Marketplace. Applicants must reside in the state where they apply; each state has its own requirements. Explain these routes without confusing a Marketplace referral to the state with completed enrollment.
USAGov says requested Medicaid records depend on the state and may include identity, citizenship or immigration status, income, existing benefits and insurance information. Refer applicants to the state agency's checklist. Describe preparation without treating a document upload or initial enquiry as an eligibility decision or accepted coverage.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.