No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Route the request before counting the application.
Explore category insights and their sources below.
Within Government & Public Services
The U.S. State Department distinguishes acceptance facilities for new applications from renewal routes. Facilities do not accept renewal or correction forms and may require appointments. Its July 2026 guidance offers eligible online renewal or renewal by mail. Label the actual service instead of treating every passport enquiry as the same application.
The State Department's online-renewal guidance, retrieved October 2026, names opr.travel.state.gov as the authorized online route and requires applicants to complete and submit their own applications. A third-party assistance enquiry is not an official renewal submission. State the help offered without implying delegated online filing.
The State Department's online-renewal page, retrieved October 2026, lists age 25 or older, location in a U.S. state or territory at submission and no travel for at least six weeks from submission among its requirements. Online applications use routine service; after applying, changed international travel plans can prompt a request for expedited service through its support center. These are only part of the full checklist; direct applicants to all conditions.
For U.S. online renewals, the State Department says status emails distinguish processing, approval and dispatch. Its application guidance also separates processing from arrival in the mail. Define an official submission, approval, dispatch and delivered passport as separate stages; a guidance-page visit establishes none of them.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.