No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Hearing accessory choices. Connections before purchase.
Explore category insights and their sources below.
Within Accessibility & Special Needs Products
Phonak describes Roger Clip-On Mic as used with hearing aids and Roger receivers. Show the required receiving setup and the exact accessory being sold. A microphone purchase is different from a hearing-aid purchase; the source does not establish that an existing device is compatible or that hearing will improve.
Oticon describes ConnectClip as supporting smartphone calls, music streaming, a remote microphone and hearing-aid remote control. These are named accessory functions. Creative can demonstrate the relevant role without implying universal compatibility, clinical benefit or that the hearing aids themselves are included in the accessory offer.
ReSound lists specific hearing-aid families compatible with its TV-Streamer+. Keep compatibility tied to that product and the published list rather than using a universal connectivity claim. A landing page can provide the compatibility check before purchase; the list does not establish the buyer's individual setup or clinical result.
The FDA's US page distinguishes hearing aids from personal sound amplification products, describing different intended uses and product classifications. That distinction supports precise category wording, not a recommendation for an individual. Ads should name the offered product type without claiming suitability or treating a regulatory category as evidence of clinical effectiveness.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.