Markifact vs Optmyzr: AI Agents and Workflows or Google Ads Optimization and Rules
Markifact fits marketers and agencies that want to describe tasks to an AI agent or build repeatable workflows across ad platforms and data tools. Optmyzr fits PPC teams and agencies that manage Google Ads first and want rules, reports and campaign tools in one place.
Choose Markifact if you want agents and scheduled workflows that work across Google, Meta, TikTok and your reporting tools. Choose Optmyzr if you run mostly Google Ads and want scheduled rules, reports and an AI assistant, with Meta tools alongside. If you also need analysis of your live ads, Madgicx does that, from $45 a month.
See how we reached this recommendation| Markifact | Optmyzr | |
|---|---|---|
| How you pay | A monthly plan: Pro $79 a month for one seat, Team $249 a month, and a custom Managed plan. Credits and seats scale with the option you pick. | Essentials and Premium plans, priced by your monthly ad spend in euros. At the lowest spend bracket (up to EUR 25K), Essentials is EUR 209 a month billed annually or EUR 299 billed monthly, and Premium is EUR 272 or EUR 389. Enterprise is custom. |
| Free plan or trial |
Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
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A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
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| Rules and automation |
Workflows run manually, on a schedule or from a trigger, with templates for reporting, audits and bulk ad creation. We saw no rule builder for ad performance described.
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A Rule Engine runs weekly or monthly on Essentials, daily on Premium and hourly on request on Enterprise. Its pricing page also lists a Social Rule Engine.
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| AI actions and agents |
You describe a marketing task in plain language and an agent carries it out, such as building campaigns or adding negative keywords. An MCP server brings its tools into Claude, ChatGPT, Gemini and Cursor.
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An AI Sidekick assistant, limited on Essentials and full on Premium and Enterprise, plus AI performance summaries and account insights.
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| Building and launching campaigns |
Its agent can create campaigns, upload ads and handle setup across channels. Its pages say nothing goes live without approval, handled in chat or Slack.
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A Rapid Campaign Launcher on every plan and a Social Campaign Manager for single accounts. Shopping and Performance Max management is not on Essentials.
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| Reporting and analysis |
Workflows build consolidated Google and Meta performance reports in Google Slides, with Slack briefs and email alerts. We saw no standalone dashboard described.
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Core reporting with weekly or monthly delivery on Essentials, daily delivery on Premium and custom reports on Enterprise, plus Social Reports.
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| Ad platforms covered |
It lists 1000+ operations across Google Ads, Meta Ads, TikTok, LinkedIn, Shopify, HubSpot, GA4, Sheets and Slack, with 14 ad platforms in total.
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Google Ads is the core platform. Its pages also list Meta, LinkedIn, Microsoft Ads and Amazon Ads, and say Meta and LinkedIn tools come with every plan.
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| G2 rating | 4.5 from 5 reviews | 4.7 from 143 reviews |
Where they differ
How the price grows
Markifact: The price steps up by plan and by the credits and seats you choose. Its annual option is labeled 2 months free, and the page shows no annual prices. Optmyzr: The price follows your monthly ad spend, with brackets from EUR 25K up to EUR 500K and above. Annual billing takes 30% off, and higher plans add faster rule schedules and more tools.
Who each is built for
Markifact: Solo marketers, freelancers, agencies and marketing teams that want one place to automate work across ad and data tools. Optmyzr: Optmyzr is built for PPC specialists and agencies that run many Google Ads accounts. It also offers tools for Meta and LinkedIn.
How each one works
Markifact: You describe a task to an agent or build a multi-step workflow on a visual canvas, and run it on demand, on a schedule or from a trigger. Its pages say changes need your approval before they go live. Optmyzr: You set up rules, reports and optimizations that run on a schedule, and an AI Sidekick answers questions about your account. Google Ads is its first platform, with a Meta rule engine added.
What reviewers say
Markifact: G2 lists 4.5 from 5 reviews, too few to show a pattern. Optmyzr: G2 lists 4.7 from 143 reviews.
Price
| Example | Markifact | Optmyzr |
|---|---|---|
| Entry level | Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server. | Essentials, from EUR 209 a month billed annually (EUR 299 monthly) at the lowest spend bracket: up to 25 ad accounts, with core social tools and a weekly or monthly Rule Engine |
| Mid level | Team, $249 a month: 10 to 50 seats, priority support, API access and white-label connections. | Premium, from EUR 272 a month billed annually (EUR 389 monthly): unlimited ad accounts, complete social tools, a daily Rule Engine and the full AI Sidekick |
| Larger or custom | Managed, custom: Markifact builds and optimizes the workflows for you. | Enterprise, custom: unlimited ad accounts under a fair use policy, API access, custom integrations and a dedicated account manager |
Our verdict
Choose Markifact if
- You can use its tools inside Claude, ChatGPT, Gemini or Cursor through an MCP server.
- You can approve agent changes in chat or Slack before they go live.
- You get unlimited ad accounts on every listed plan.
Choose Optmyzr if
- You get a 14-day free trial with no credit card.
- You get a Rule Engine that runs on a schedule from weekly up to hourly on request.
- You get a Rapid Campaign Launcher on every plan.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Markifact's pages describe no creative analysis of its own, only a template that exports competitor ads to Google Sheets. Optmyzr's pages describe no way to create campaigns from a chat. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx sends alerts when something changes in your ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (markifact.com and optmyzr.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Its pricing page text runs some credit and seat options together, so we quote only the plan prices and seat ranges it states clearly. Optmyzr shows its prices in euros and sets them by a monthly ad spend selector. The figures here are for the lowest bracket.
Frequently asked questions
How much do Markifact and Optmyzr cost?
Markifact is from $79 a month. Optmyzr is from EUR 209 a month billed annually. Markifact entry level: Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server. Optmyzr entry level: Essentials, from EUR 209 a month billed annually (EUR 299 monthly) at the lowest spend bracket: up to 25 ad accounts, with core social tools and a weekly or monthly Rule Engine
Does Markifact have a free trial?
Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
Does Optmyzr have a free trial?
A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
Does Markifact have an MCP server?
Yes. Its pages say you can use your connected marketing tools inside Claude, ChatGPT, Gemini or Cursor.
Does Optmyzr work with Meta ads?
Yes. Its pricing page says Meta and LinkedIn tools come with every plan, including a Social Rule Engine, a Social Campaign Manager and Social Reports. Google Ads remains its core platform.
Sources
- Markifact on G2, reviewed 5 November 2026
- Markifact pricing, reviewed 5 November 2026
- Markifact home page, reviewed 5 November 2026
- Optmyzr on G2, reviewed 5 November 2026
- Optmyzr pricing, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
