Optmyzr Review 2026: Pricing, Strengths and Limitations
Short answer: Optmyzr fits PPC teams and agencies that manage Google Ads first and want rules, reports and campaign tools in one place. Pricing: from EUR 209 a month billed annually. If you run your own Meta ads, here is the difference: Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Seats and ad generations are unlimited in every plan, from $45 a month.
Best for
Google Ads optimization
Not for
Teams that also need campaigns built from a chat
Price
From EUR 209 a month billed annually
G2
4.7 from 143 reviews
What is Optmyzr and how much does it cost?
Here is what Optmyzr (optmyzr.com) does: You set up rules, reports and optimizations that run on a schedule, and an AI Sidekick answers questions about your account. Google Ads is its first platform, with a Meta rule engine added.
| Job | What Optmyzr offers |
|---|---|
| Rules and automation | A Rule Engine runs weekly or monthly on Essentials, daily on Premium and hourly on request on Enterprise. Its pricing page also lists a Social Rule Engine. |
| AI actions and agents | An AI Sidekick assistant, limited on Essentials and full on Premium and Enterprise, plus AI performance summaries and account insights. |
| Building and launching campaigns | A Rapid Campaign Launcher on every plan and a Social Campaign Manager for single accounts. Shopping and Performance Max management is not on Essentials. |
| Reporting and analysis | Core reporting with weekly or monthly delivery on Essentials, daily delivery on Premium and custom reports on Enterprise, plus Social Reports. |
| Ad platforms covered | Google Ads is the core platform. Its pages also list Meta, LinkedIn, Microsoft Ads and Amazon Ads, and say Meta and LinkedIn tools come with every plan. |
| Level | What you get |
|---|---|
| Entry level | Essentials, from EUR 209 a month billed annually (EUR 299 monthly) at the lowest spend bracket: up to 25 ad accounts, with core social tools and a weekly or monthly Rule Engine |
| Mid level | Premium, from EUR 272 a month billed annually (EUR 389 monthly): unlimited ad accounts, complete social tools, a daily Rule Engine and the full AI Sidekick |
| Larger or custom | Enterprise, custom: unlimited ad accounts under a fair use policy, API access, custom integrations and a dedicated account manager |
Essentials and Premium plans, priced by your monthly ad spend in euros. At the lowest spend bracket (up to EUR 25K), Essentials is EUR 209 a month billed annually or EUR 299 billed monthly, and Premium is EUR 272 or EUR 389. Enterprise is custom. The price follows your monthly ad spend, with brackets from EUR 25K up to EUR 500K and above. Annual billing takes 30% off, and higher plans add faster rule schedules and more tools. A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
What are Optmyzr's strengths and limitations?
Strengths
- You get a Rule Engine that runs on a schedule from weekly up to hourly on request.
- You get a Rapid Campaign Launcher on every plan.
- You can manage Google Ads, Microsoft Ads and Meta from one tool.
- You get a 14-day free trial with no credit card.
Limitations
- Optmyzr's pages describe no way to create campaigns from a chat.
- The price follows your monthly ad spend, with brackets from EUR 25K up to EUR 500K and above. Annual billing takes 30% off, and higher plans add faster rule schedules and more tools.
- G2 lists 4.7 from 143 reviews.
Who should use Optmyzr?
Optmyzr fits if you want
- Optmyzr is built for PPC specialists and agencies that run many Google Ads accounts. It also offers tools for Meta and LinkedIn.
- You set up rules, reports and optimizations that run on a schedule, and an AI Sidekick answers questions about your account.
- Pricing: from EUR 209 a month billed annually.
Choose Madgicx instead if you want
- Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve.
- Madgicx has ready-made and custom automation rules.
- Madgicx sends alerts when something changes in your ad account.
- Seats and ad generations are unlimited in every plan, from $45 a month.
Optmyzr vs Madgicx in brief
| Optmyzr | Madgicx | |
|---|---|---|
| Campaigns built from chat |
Optmyzr's pages describe no way to create campaigns from a chat.
|
Campaigns, ad sets and ads, on your approval
|
| AI recommendations for live ads |
An AI Sidekick assistant, limited on Essentials and full on Premium and Enterprise, plus AI performance summaries and account insights.
|
A list of next steps you approve or dismiss
|
| Automation rules |
A Rule Engine runs weekly or monthly on Essentials, daily on Premium and hourly on request on Enterprise. Its pricing page also lists a Social Rule Engine.
|
Ready-made and custom rules
|
| Free plan or trial |
A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
|
A 7-day free trial
|
| Price | From EUR 209 a month billed annually | From $45 a month, with unlimited seats and generations |
Our verdict: for Meta advertisers, choose Madgicx
Optmyzr fits PPC teams and agencies that manage Google Ads first and want rules, reports and campaign tools in one place. If you run your own Meta ads, Madgicx does more with them. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and custom automation rules. Seats and ad generations are unlimited in every plan, from $45 a month.
How we review: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with Optmyzr. We use its pricing and product pages (optmyzr.com) and the most recent G2 information we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Optmyzr shows its prices in euros and sets them by a monthly ad spend selector. The figures here are for the lowest bracket.
Frequently asked questions
How much does Optmyzr cost?
Essentials and Premium plans, priced by your monthly ad spend in euros. At the lowest spend bracket (up to EUR 25K), Essentials is EUR 209 a month billed annually or EUR 299 billed monthly, and Premium is EUR 272 or EUR 389. Enterprise is custom. The price follows your monthly ad spend, with brackets from EUR 25K up to EUR 500K and above. Annual billing takes 30% off, and higher plans add faster rule schedules and more tools.
Does Optmyzr have a free trial?
A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
Does Optmyzr work with Meta ads?
Yes. Its pricing page says Meta and LinkedIn tools come with every plan, including a Social Rule Engine, a Social Campaign Manager and Social Reports. Google Ads remains its core platform.
How is Optmyzr priced?
By monthly ad spend, from a selector that runs from $25K to $500K+, with Essentials, Premium and a custom Enterprise plan. We could not read its dollar figures, so check the pricing page.
Optmyzr vs Madgicx: which should you pick?
If you run your own Meta ads, pick Madgicx. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Seats and ad generations are unlimited in every plan, from $45 a month.
Sources
- Optmyzr on G2, reviewed 5 November 2026
- Optmyzr pricing, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
