Markifact vs Skai: AI Agents and Workflows or Enterprise Omnichannel Media and AI
Markifact fits marketers and agencies that want to describe tasks to an AI agent or build repeatable workflows across ad platforms and data tools. Skai fits large advertisers that run search, social and retail media across many channels on yearly budgets.
Choose Markifact if you want agents and scheduled workflows that work across Google, Meta, TikTok and your reporting tools. Choose Skai if you run large budgets across search, social and retail media and want one platform with an AI assistant and a dedicated success team. If you also need analysis of your live ads, Madgicx does that, from $45 a month.
See how we reached this recommendation| Markifact | Skai | |
|---|---|---|
| How you pay | A monthly plan: Pro $79 a month for one seat, Team $249 a month, and a custom Managed plan. Credits and seats scale with the option you pick. | Yearly plans: Standard $114k, Advanced $276k, Enterprise $504k, Enterprise Premier $756k. Over $35M of media a year is custom. |
| Free plan or trial |
Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
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We saw no free plan or trial on its pricing page. It mentions reviewing your commitment after the first three months.
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| Rules and automation |
Workflows run manually, on a schedule or from a trigger, with templates for reporting, audits and bulk ad creation. We saw no rule builder for ad performance described.
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Its Standard plan lists automation and optimization. Its pages do not describe rule-based automation in detail.
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| AI actions and agents |
You describe a marketing task in plain language and an agent carries it out, such as building campaigns or adding negative keywords. An MCP server brings its tools into Claude, ChatGPT, Gemini and Cursor.
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Celeste AI gives recommendations while you plan, activate, optimize and measure media. Skai Studio builds your own agents and Agent Connect links outside agents through MCP.
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| Building and launching campaigns |
Its agent can create campaigns, upload ads and handle setup across channels. Its pages say nothing goes live without approval, handled in chat or Slack.
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Its pages say you activate media on its platform. We saw no description of how campaigns are built or launched.
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| Reporting and analysis |
Workflows build consolidated Google and Meta performance reports in Google Slides, with Slack briefs and email alerts. We saw no standalone dashboard described.
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Its pages mention measurement and analytics, and its higher plans add competitive insights, search term analysis and customer journey intelligence.
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| Ad platforms covered |
It lists 1000+ operations across Google Ads, Meta Ads, TikTok, LinkedIn, Shopify, HubSpot, GA4, Sheets and Slack, with 14 ad platforms in total.
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It says it covers 300+ channels and more than 200 retail media networks, naming Amazon, Walmart, TikTok and Google. We did not see Meta named on its platform page.
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| G2 rating | 4.5 from 5 reviews | 4.1 from 296 reviews |
Where they differ
How the price grows
Markifact: The price steps up by plan and by the credits and seats you choose. Its annual option is labeled 2 months free, and the page shows no annual prices. Skai: The yearly price steps up with the media you manage, from up to $4M to over $35M a year, with more features at each step.
Who each is built for
Markifact: Solo marketers, freelancers, agencies and marketing teams that want one place to automate work across ad and data tools. Skai: Skai is built for large advertisers and agencies managing paid search, paid social and retail media. Its pricing page sends smaller budgets to reseller partners.
How each one works
Markifact: You describe a task to an agent or build a multi-step workflow on a visual canvas, and run it on demand, on a schedule or from a trigger. Its pages say changes need your approval before they go live. Skai: One platform plans, activates, optimizes and measures media across channels, with Celeste AI recommending actions. Teams can also build their own agent workflows in Skai Studio.
What reviewers say
Markifact: G2 lists 4.5 from 5 reviews, too few to show a pattern. Skai: G2 lists 4.1 from 296 reviews.
Price
| Example | Markifact | Skai |
|---|---|---|
| Entry level | Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server. | Standard, $114,000 a year, up to $4M of media a year |
| Mid level | Team, $249 a month: 10 to 50 seats, priority support, API access and white-label connections. | Advanced, $276,000 a year, up to $10M a year; Enterprise, $504,000, up to $20M |
| Larger or custom | Managed, custom: Markifact builds and optimizes the workflows for you. | Enterprise Premier, $756,000 a year, up to $35M; above that, custom through sales |
Our verdict
Choose Markifact if
- You can use its tools inside Claude, ChatGPT, Gemini or Cursor through an MCP server.
- You can approve agent changes in chat or Slack before they go live.
- You get unlimited ad accounts on every listed plan.
Choose Skai if
- You get a published yearly price for each spend band.
- You get search, social and retail media in one platform across 300+ channels.
- You get Celeste AI recommendations and agent workflows you can build yourself.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Markifact's pages describe no creative analysis of its own, only a template that exports competitor ads to Google Sheets. Skai's pages describe no way to create campaigns from a chat. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (markifact.com and skai.io) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Its pricing page text runs some credit and seat options together, so we quote only the plan prices and seat ranges it states clearly.
Frequently asked questions
How much do Markifact and Skai cost?
Markifact is from $79 a month. Skai is from $114,000 a year. Markifact entry level: Pro, $79 a month: one seat, unlimited ad accounts, agents, workflows and the MCP server. Skai entry level: Standard, $114,000 a year, up to $4M of media a year
Does Markifact have a free trial?
Its pricing page says to start free with trial credits and no credit card. We saw no free plan in its plan table.
Does Skai have a free trial?
We saw no free plan or trial on its pricing page. It mentions reviewing your commitment after the first three months.
Does Markifact have an MCP server?
Yes. Its pages say you can use your connected marketing tools inside Claude, ChatGPT, Gemini or Cursor.
Is Skai for small advertisers?
Its pricing page sends advertisers with smaller budgets to reseller partners, and its lowest plan is $114,000 a year.
Sources
- Markifact on G2, reviewed 5 November 2026
- Markifact pricing, reviewed 5 November 2026
- Markifact home page, reviewed 5 November 2026
- Skai on G2, reviewed 5 November 2026
- Skai pricing, reviewed 5 November 2026
- Skai platform, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
