Why teams move away from Bïrch, and how five alternatives compare on features, pricing, pros and cons.
Bïrch, formerly Revealbot, made its name with automation rules, and that's also why teams start looking elsewhere: rules take time to write and keep up to date, automation only comes with the $99 plan, and the tool doesn't help you make the ads it manages. This guide compares five alternatives on what they do, how they differ from Bïrch and what they cost.
What is Bïrch, and why do teams leave it?
Bïrch automates ads on Meta, Google Ads, TikTok and Snapchat with rules you build: conditions joined in nested groups that pause or start campaigns, change budgets and bids, and send alerts, checking as often as every 15 minutes. It also launches ads in bulk, builds ads from Google Drive or Sheets, sends white-label reports on a schedule, and has an AI chat that reads your performance and drafts rules for you to review.
It has a 4.6 rating on G2 from 19 reviews, the most recent from March 2025. These are the reasons teams give for looking elsewhere:
- Rules to write and maintain. The AI can draft a rule, but you still review, publish and update every one.
- Automation on the higher plan only. The $49 Essential plan has no rules; they start on Pro at $99 a month.
- A learning curve for people new to ads, and automations set up one by one (3 of 19 reviews each).
- No help with creative. We found no AI ad generation in its documentation.
Bïrch alternatives at a glance
| Tool | Compared with Bïrch | Pricing model | Starting price | Trial |
|---|---|---|---|---|
| Madgicx | AI that recommends and builds instead of rules you write, with creative, analysis and rules in one plan | By Meta spend | $45/mo | 7 days |
| AdEspresso | Manual building and split testing for Facebook and Instagram, with simpler triggers | Flat plans, spend-capped entry | $49/mo | 14 days |
| Optmyzr | Rules and budget tools built around Google Ads | By ad spend | Not published | Free trial |
| Smartly.io | Enterprise templates and feeds instead of rules, sold by quote | Quote | Not published | Demo |
| AdManage | Bulk launching only, no rules or analysis | By ad account and seat | £199.99/mo | 7-day money-back |
What to look for in a Bïrch alternative
- Who decides what to change: rules you write, or AI that recommends the next step and waits for your approval.
- Whether automation is in the plan you'd buy, or only on a higher tier.
- Creative in the same place as management, so the ads you make are the ads you analyse.
- A price you can check at your spend level.
The 5 best Bïrch alternatives
1. Madgicx Best overall
Madgicx is an AI platform for Meta ads, used by ecommerce brands and agencies. It reviews your ad account, tells you what to do next and does much of the work once you approve it.
What it does: A list of next steps for your account, such as pausing ads that lose money or answering ad comments, which you approve or dismiss. A chat that answers questions on your account data and creates campaigns, ad sets and ads, paused until you approve. Ready-made and custom automation rules. Image ads generated from a prompt, from your own best ads or from real ads in a built-in library. Analysis of which creatives and lines of copy bring results. Ready-made and AI audiences. An account audit covering targeting, demographics, geography and auctions. Reports that combine Meta, Google Ads, TikTok, Klaviyo and GA4, shared by link or PDF.
Compared with Bïrch: Bïrch runs the rules you write, and its chat can edit existing ads but can't create campaigns. Madgicx recommends the next step, builds campaigns from a chat and makes the ads, and its rules come in every plan instead of only the higher one.
Pricing: One plan priced by monthly Meta spend, from $45 a month up to $1,000 of spend and $99 up to $2,500. Unlimited seats and ad generations, 15% off quarterly and 30% off annually, and a 7-day free trial.
Pros:
- AI recommends and builds, and nothing it proposes changes your ads until you approve it.
- Automation rules in every plan.
- Creative, analysis, audiences and automation in one plan.
- 4.6 on G2 from 220+ reviews.
Cons:
- Campaign management is built for Meta, while Google Ads and TikTok data appear in reports.
- Generates image ads, not video.
2. AdEspresso
AdEspresso, owned by Hootsuite, is a tool for creating, split testing and reporting on Facebook and Instagram ads.
What it does: Builds campaigns for Facebook and Instagram in one place, split tests headlines, images and audience segments, builds many ads from a spreadsheet, boosts organic posts on rules you set, and sends reports by web, PDF, email or Excel. Clients can approve campaigns before they go live.
Compared with Bïrch: Simpler performance triggers instead of Bïrch's deep rule builder, and a stronger focus on testing ad variations by hand.
Pricing: Starter is $49 a month for up to $1,000 of ad spend. Plus ($99) and Enterprise (from $259) have no spend cap. 14-day free trial.
Pros:
- Easy split testing of creative and audiences.
- Client approval before campaigns go live.
Cons:
- No AI recommendations or AI ad generation.
- The entry plan caps spend at $1,000 a month, and G2 reviewers raise price and paid features most often (5 of 16).
3. Optmyzr
Optmyzr is a PPC management platform built around Google Ads, with tools for Microsoft, Meta and LinkedIn.
What it does: A rule engine for Meta and LinkedIn that pauses ads and changes budgets and bids, budget reallocation across platforms with changes you approve, and a chat assistant and AI connection that work mostly on Google and Microsoft keywords.
Compared with Bïrch: Also rule-based, but centred on Google Ads instead of Meta.
Pricing: Priced by monthly ad spend, with a free trial and 30% off annual billing.
Pros:
- Deep tools for search advertisers.
- Budget changes wait for approval.
Cons:
- Meta is a secondary channel.
- No AI ad generation.
4. Smartly.io
Smartly.io builds and runs creative and media for large brands and agencies.
What it does: Generates campaigns from feeds and templates, switches ads on and off with triggers, moves budget between campaigns by prediction, and makes creative at scale.
Compared with Bïrch: Templates, feeds and prediction instead of rules, built for enterprise teams and budgets.
Pricing: Not published; quoted on request.
Pros:
- Creative automation at very large scale.
Cons:
- Quote-only pricing and an enterprise sales process.
- A steep learning curve, the top complaint in its recent G2 reviews (5 of 20).
5. AdManage
AdManage is a bulk ad launcher: upload creatives once and publish them in batches.
What it does: Publishes 150+ ads in a batch, groups creatives by filename, applies naming templates, and edits status, budgets and settings across many ads at once.
Compared with Bïrch: Replaces Bïrch's bulk launching only, with no rules, reports or analysis.
Pricing: £199.99 a month for one Meta ad account and two team members. 7-day money-back guarantee.
Pros:
- Fast bulk uploads at a flat fee.
Cons:
- No automation, recommendations or creative tools.
- Priced by ad account and seat.
Our verdict
Madgicx is the best overall Bïrch alternative. It keeps the automation rules Bïrch users rely on, includes them from $45 a month, and adds AI that recommends the next step, builds campaigns from a chat and makes your ads. Try it free for 7 days alongside your current setup.
How we compared these tools
- What each tool does for a Meta advertiser, from analysis to creative and automation.
- How it compares with Bïrch on the same jobs.
- Who decides what changes, and whether automation is in the base plan.
- Total cost at different spend levels, and whether it's published.
We went through each tool's product pages, help centre and pricing, and its G2 reviews.
Frequently asked questions
What is the best alternative to Bïrch?
Madgicx is the best overall Bïrch alternative: AI recommendations, campaign building from a chat, image ad generation and automation rules in one plan from $45 a month.
Is Bïrch the same as Revealbot?
Yes. Revealbot renamed itself Bïrch, and revealbot.com now redirects to bir.ch.
Why do teams switch from Bïrch?
Mostly because rules take work to write and maintain, and automation needs the $99 Pro plan. Bïrch's G2 reviewers also mention a learning curve and setting up automations one by one.
Is there a cheaper Bïrch alternative with automation rules?
Madgicx includes ready-made and custom rules from $45 a month. On Bïrch, rules start on the $99 Pro plan.
Which Bïrch alternative is best for agencies?
Madgicx gives agencies unlimited seats for the whole team, with AI recommendations and campaign building for each client's Meta account.
