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Unpack what Google Ads impressions are, how they form the basis for your other metrics, and why you should include them in your analytics reporting.

There’s no better time to leverage UGC video in marketing. From video creation to sourcing, this resource empowers your brand for maximum digital impact.

Explore the nuanced world of Facebook ad impressions. Learn creative strategies, essential tools, and insightful approaches for maximizing campaign impact.

Use Meta Business Suite to manage and plan your content, grant access to team members, view account analytics, and access your consolidated inbox.

We never thought this day would come, but Meta officially announced a no-ad paid subscription service in Europe. Should advertisers be worried?

Clicks or impressions? This blog breaks down their differences, individual impact on your advertising, and how to leverage both for optimal campaign results.