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Third-Party Data Is Here to Stay - At Least for Now
Third-party data is holding its ground, but for how long? Let's unpack the challenges in privacy regulations and explore strategies to thrive despite them.

Tracking and Attribution
Marketing Analytics

Where and How to Do eCommerce Advertising for Maximum Sales
New to eCommerce advertising? Learn the key trends, tools, and tactics for driving sales and growth across Meta, Google, TikTok, X, and Amazon in this guide.

Marketing Analytics
Google Ads
TikTok Ads

The Myths of TikTok CPM: Is It Really Cheaper?
Rumour has it that TikTok has the lowest CPM, yet beneath the surface lies a labyrinth of nuances. Let’s uncover the hidden dynamics shaping your TikTok ads.

Marketing Analytics
TikTok Ads

Is Your TikTok CTR Good Enough? Answer Inside
Wondering if your TikTok ads are working as hard as they should? This blog contains everything you need to ramp up your click-through rate for a bigger ROAS.

Marketing Analytics
TikTok Ads
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