Creating a video ad is easy, but creating a high-converting one is tough. Take a look at these nine Facebook video ad examples that hit the ball out of the park!
Unless you’ve been living under a rock for the past few years, you might have realized by now that there’s one type of content that’s been dominating every social media platform: video.
In fact, there are 1.25 billion users of Facebook Watch every month, and according to Meta, more than 74% of Facebook in-stream non-skippable video ads are viewed to the end. So, if you haven’t started using video for your Facebook ads, it’s time to do so!
In this article, we’ll present 11 Facebook video ad examples that wowed us in 2024, cover some of the current video trends, and give you tips on how to create high-performing video ads that convert in 2024.
There’s a lot to cover today, so let’s get to the good stuff ASAP!
The secret to winning video ads
The biggest secret to a winning video ad is simple: make it so good that your viewer forgets they’re even looking at an ad in the first place.
While it's true that this is easier said than done, there are a few core rules you need to follow when you’re trying to create a killer Facebook video ad.
Optimize for mobile devices
According to Statista, 98.5% of Facebook users worldwide use their mobile devices to access Facebook. This isn’t surprising, as it’s also continuously rated as one of the most downloaded apps worldwide.
This means that we, as advertisers, must make sure that we’re optimizing our video ads for mobile devices. Luckily for us, this is a relatively easy problem to solve. All you need to do is:
- Make use of square and vertical formats – these take up the full screen of mobile phones and can capture more attention
- Use short video content (15 seconds or less)
- Make sure your video can be understood even if the sound is off
In addition to ensuring your new ads meet these guidelines, you can also re-purpose older videos that performed well and edit them to be more mobile-friendly for 2024.
Get to the point (quickly)
If you’re going by Facebook’s recommendations, your video length will only be around 15 seconds max. That means your ad needs to capture attention within the first 3 seconds to get them to stop and get to the point as quickly as possible.
Take this example from Garmin:
In just a few seconds (5 to be exact), you know that this is a fitness tracking app for cyclers—and you don’t need sound or ad copy to be able to decipher the meaning. This is something you should strive for with all your ads.
Use the right video specs for your ad placements
The video creation process can be long and labor-intensive. For that reason, I see a lot of advertisers try to take the easy way out by creating a video in one specific format and using that across every placement Facebook has to offer.
The problem with that is pretty obvious—a video designed with landscape dimensions in mind simply doesn’t look right when squished into square formats. Think round peg, square hole problem.
When creating your ads, make sure to keep to the recommended video specs for your ad placements.
Track the right video ad metrics
There’s nothing more disappointing than the feeling of watching your video ad completely flop— especially when you were anticipating something much better.
Unfortunately, Facebook ads, and especially video ads, are a highly-competitive ad format. This means you need to constantly monitor your performance, analyze your video ad metrics, and test different ads against each other.
For each video ad you create, you want to make sure you’re keeping track of your
- Video-view metrics like 3-Second Video Plays, Video Average Play Time, and Video Play Percentages
- Outbound Click-Through Rate
- Conversion Rate (AKA Result Rate)
- ROAS (Return On Ad Spend)
- Cost per Conversion (AKA Cost per Action)
If you’re not quite sure how to track these metrics or the best software to do so, check out our Facebook ad reporting guide here.
The hottest 2024 video ad trends
Videos, much like fashion, have their own unique trends that evolve over time. If you want to keep your conversion rates up, you need to be clued into what’s popular at any given moment.
Here’s a breakdown of the hottest 2024 video ad trends you need to know about to keep up with what the cool kids are doing these days.
Hint: it has nothing to do with Heelys or bell-bottom jeans. (sadly)
Adding captions to your videos
We’ve been in a mobile-first world for a long time now, and it shouldn’t be surprising to learn that most people (around 70%) watch videos with the sound off while on mobile devices.
It’s also become increasingly more common in video ads in 2024 to boot.
If your video features a lot of spoken words (think tutorials, reviews, etc.), adding captions can be a great way to retain viewers who have their sound off and might otherwise skip right by it.
My favorite part of this trend is that the hearing impaired also have better captions to work with and are able to enjoy a broader range of content than ever before.
This trend is something we expect to continue through 2024 and beyond.
Keepin’ it real
As Facebook advertisers, we always aspire to do everything perfectly the first time. But after all these years, it might just be time to embrace our flaws once and for all.
Consider the case of the Tennessee Titans' 2023 schedule release video. The team created two versions: one with high production value featuring celebrities, and the other, a low-fi user-generated content video where random people on the street identified their 2023 opponents by their logo.
Surprisingly, the low-fi UGC version outperformed the more polished one, accumulating over 82,000 likes and 2,100 comments, compared to 15,000 likes and 249 comments on Instagram alone.
What's the take-away? If you’re still spending a ton in photo editing fees to remove your model's flaws or using high-dollar studio shots, you might actually be doing a disservice to your brand.
Let’s face it: in 2024, perfection is out—embracing authenticity, as flawed as it may be, is in.
Featuring user-generated content
The best ad copy isn’t paid for—it’s the quotes and rave reviews from your happy customers that truly have the most impact on prospective buyers.
This is one of the reasons why user-generated content has grown exponentially in the past few years—for a good reason.
A survey conducted on millennials found that they consider user-generated content to be 35% more memorable and 50% more trusted than other forms of media.
For consumers, knowing that there are real people using the product with great results gives them more assurance when deciding which brands they want to invest in. When creating video ads, make sure to try out user-generated content (like reviews or tutorials) to make your product stand out.
Short-form ‘TikTok style’ content for Reels and Stories
TikTok’s rise to fame has had impacts on social media platforms all around the globe, and the Meta suite is no stranger to those effects.
In 2020, Meta released Instagram Reels as a direct competitor to TikTok’s short-form styled content. This has proved one of the more successful ventures, as video viewers found this video style 2.5 times more engaging than longer forms.
This style is characterized by incredibly short videos (typically 15-20 seconds) that serve as ‘infotainment’. Most of these videos involve some sort of lip-syncing or play on words. However, they can also be used to showcase product tutorials, tell micro stories, or show behind-the-scenes brand shots.
(If you need some examples, here’s a great overview of TikTok ideas for brands from Inbound Explained.)
In short (🥁), if you plan to go this route with your video ads, make sure you:
- Are able to capture your audience's attention quickly (within the first 3 seconds)
- Keep your video under 60 seconds max
- Keep the vertical format - no messily cropped landscape ads that ‘technically’ fit the format
As long as you follow our basic video guidelines and capitalize on some of the trends we mentioned above, you’ll be well on your way to creating high-converting Facebook video ads.
11 top Facebook video ad examples in 2024
Now that we’ve covered the basic principles for creating Facebook video ads, we can skip to the good part—some amazing examples from competitors around the globe.
In-stream video ad examples
Need post-sun relief? Nivea's got you covered in 8 seconds ☀️🥒
Why it works:
- Economical: Nivea's approach of using still images combined with animated callouts is a cost-effective way to transform an ordinary still into a video. It captures attention without the need for an extensive video shoot.
- Short and sweet: On Facebook, your in-stream video length must be between 5 and 15 seconds. Nivea manages to convey the message in 8 seconds, catering to the fast-paced nature of online content consumption.
2. Pick 'n Pay
Pick 'n Pay turns grocery shopping into a gaming experience 🎮 🛒
Why it works:
- Nostalgia: Pick 'n Pay taps into nostalgia by creating an ad reminiscent of classic arcade experiences. It makes customers look forward to the excitement of winning weekly prizes while shopping on the app.
- Content diversification: The fully animated ad challenges the traditional grocery store approach, proving that animation is a powerful tool for any brand. It adds a dynamic and playful element, making your content more diverse and impactful.
- Value-added differentiation: The weekly prize giveaway adds value, setting them apart from competitors. Customers are not just buying groceries on the app; they're participating in an exciting experience, making Pick 'n Pay the top choice for a shopping adventure and added perks.
GIF ad examples
Fiat kickstarts the year with a minimalist approach and an unbeatable offer.
Why it works:
- Striking visual composition: The use of a consistent blue background throughout the GIF creates a visually cohesive and attention-grabbing aesthetic. The alternating shots of the Fiat 500's exterior and interior provide viewers with a comprehensive glimpse of the car's design.
- Subtle soft selling: The text slides employ a soft selling technique, inviting viewers to "Experience a new perspective!" This phrase not only sparks curiosity but also aligns with the idea of owning a Fiat 500 as an exciting shift in driving experience.
- Compelling offer: It concludes with a compelling incentive of 'Only pay in May 2024', presenting people with a rare opportunity. The prospect of securing a brand-new Fiat 500 today and deferring payment until May 2024 is a deal many won’t be able to refuse.
4. MSC Cruises
MSC Cruises takes a bold approach with a simple yet enticing GIF ad that bypasses the need for extensive video production times.
Why it works:
- Compelling offer messaging: The central message, 'BUY 1 GET 1 FREE,' is straightforward and instantly grabs attention. It communicates a lucrative deal, prompting viewers to consider the affordability of booking a cruise for two at the price of one.
- Visual feast: The GIF format allows MSC Cruises to showcase a plethora of visuals efficiently. Stunning shots of the ship, exotic destinations, onboard entertainment, and delectable dining experiences paint a comprehensive picture, capturing the essence of what a cruise with MSC entails.
- Cost-effective: This ad exemplifies that creating an appealing video for your audience doesn't always require a massive budget. The simplicity of a GIF, coupled with a compelling offer, proves that cost-effective advertising can still yield impactful results.
This store chain presents a spirited GIF series 🥃✨
Why it works:
- Series anticipation: The use of a 'Whiskey of the Month' series creative strategy keeps viewers engaged and anticipating new releases.
- Delectable Ingredients breakdown: Checkers ingeniously incorporated small bubbles next to each bottle, containing detailed notes about the whiskey. This element enriches the viewer's experience and provides a quick and delightful way to explore each whiskey's unique characteristics.
Carousel video examples
Why choose between design and video when you can just marry the two? 💍
Why it works:
- Striking design harmony: The hexagonal design not only catches the eye but also maintains a cohesive brand aesthetic. The incorporation of mixed illustrations and video content adds a dynamic layer to the carousel, making it visually captivating.
- Sequential benefit messaging: Each slide featuring a different moment in the hotel industry is coupled with text highlighting a specific benefit. This sequential messaging approach ensures that viewers absorb a range of advantages, enhancing the overall value proposition.
- Soft call-to-action: The consistent featuring of "Learn how" on each creative pushes viewers to dive deeper into understanding the featured benefits. It subtly invites engagement without being overly assertive.
- Double CTA impact: By concluding the carousel with a second Facebook CTA, "Learn more," Profitroom maximizes the opportunity for user interaction. This dual CTA strategy provides flexibility for viewers who may want to explore more information immediately or at their own pace.
7. YUDU Rugs
This business brings the art of customization to life with its carousel ad.
Why it works:
- Alliteration copywriting: The alliteration-based copywriting, guiding users through each step of customization, creates a rhythmic and memorable flow. This method, with its repetition of sounds, makes the process of choosing rug features engaging and easy to follow.
- Visual emphasis on customization: The carousel's main video slide emphasizes the customization aspect. By showcasing a rug transforming – altering in color, shape, size, and edging, YUDU Rugs visually communicates the breadth of personalized choices available, making the customization process tangible for you.
8. La Mer
La Mer embodies the essence of a curated shopping experience 🤌
Why it works:
- Effortless product guidance: The carousel format acts as a visual guide, simplifying the decision-making process for customers. It allows them to easily identify the La Mer products used by the model to achieve a fresh and radiant complexion.
- Focus on the product: Utilizing stark white negative space directs attention to the skincare products themselves. This minimalist approach enhances the perception of authenticity and quality, positioning La Mer as a brand that lets its products speak for themselves.
Stories ad examples
9. New Cape Central Railway
Choo choo, hop aboard! 🚆💨
Why it works:
- Pure visual trend: The trend of letting visuals speak for themselves in videos is unmistakable. No text, no cost mentions—just the essence of what's being sold, allowing the allure of the product to shine through effortlessly.
- POV style: POV shots continue to dominate into 2024, offering an immersive experience. The ad showcases a series of POV shots—hopping onto the train, indulging in meals, sipping wine, scanning the train's interiors, and socializing. It's an invitation to be a part of the journey.
So, this isn’t exactly a conventional video or a GIF, but hear me out! 🤚 It’s a clever trick for creating a video-like experience using the Stories feature.
Why it works:
- Feeling over features: MINI redefines the car ad landscape by shifting focus from technical features to the emotional experience of owning one. The text succinctly declares ‘Here's to your ultimate sidekick,’ positioning the MINI as not just a car but a companion for a better life.
- Sells a lifestyle: The emphasis lies not in merely selling a car but in showcasing the vibrant lifestyle that accompanies it. The ad cleverly resonates with its target audience through whimsical scenes, featuring a guy playfully pushing a friend in a cart within a parking wearing Converse sneakers. Altogether, the ad just exudes youthful energy.
- Efficient creativity: MINI takes a time and cost-effective ad creation approach by presenting still images with text overlays across multiple Stories. The ad encourages users to tap through, creating an interactive and engaging experience. This method also allows for the repurposing of existing images.
If your business revolves around programs, such as diet plans or educational services, take a cue from this ad 👇🏽
Why it works:
- Authenticity: Headway kicks off its ad by featuring a wellness expert in a lo-fi UGC video, enhancing authenticity. This approach aligns with the current trend of TikTok-style videos, resonating with audiences seeking genuine, relatable content.
- Information-rich: The video goes beyond mere promotion by showcasing the full schedule of their offer: "Listen to 20 books in 20 days." Each of the 20 books is listed, providing viewers with comprehensive information. This information-rich strategy eliminates the need for additional research, making the ad a one-stop destination for everything the viewer needs to know.
Create stunning Facebook video ads with Sparkle
Now that you've seen some of the best Facebook video ad examples of 2024, your head must be swimming with ideas for your next campaign.
The problem is that most Facebook advertisers don't have the title 'video editor' in their resume and are left with only a few options for creating their next video ad:
- Using off-brand generic stock videos from royalty-free sites
- Paying design firms $$$ with ‘okay’ results
- Creating their own video ads with free editing software that ultimately end up looking like that botched Ecce Homo painting compared to their competitors
At the end of the day, not knowing how to create and edit your own videos is completely fine.
What isn’t okay is expecting a low-quality video and ill-contrived ad to perform well. But that’s where Madgicx’s Sparkle services come in handy.
Sparkle is Madgicx’s own unlimited on-demand design service that works for both videos and images. Simply create your video design request, and you’ll have your first proof ready in as little as 48 hours.
Unlike other agencies or services, Sparkle also features:
- Unlimited requests and revisions
- Upfront flat fees (no hidden surprises!)
- Complete file ownership over the assets created for you
The Sparkle team also creates assets like flyers, email templates, and even NFTs—making it a true one-stop design shop for your business.
If Sparkle seems too good to be true, don’t just take my word for it. You can get started for free by registering for a trial here.
Today, we’ve learned a ton about how to create high-converting video ads by following current trends, formatting our ads with the most recent guidelines, and viewing some examples from brands around the world.
With this guide in tow, you, too, can create a Facebook video ad to be proud of.
If you’re struggling to perfect your Facebook ads, Madgicx's Creative Workflow is for you. Draw inspiration from industry competitors in Madgicx's Ad Library, submit a quick brief, and sit back. A design professional will have your ad ready in just 48hrs! Try it for FREE.
Digital copywriter with a passion for sculpting words that resonate in a digital age.