Find the Right Audience Faster

The key to profitability is testing all the audiences you should test to find those that work best for you. Madgicx has all the tools to make it happen.

  • AI-powered predictive targeting
  • The perfect setup for full-funnel targeting
  • Never-before-seen performance insights
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*Guaranteed 10-20% lift or your money back
Cover Your Entire Marketing Funnel | Madgicx Audience Targeting

The World-Class Tracking and Attribution Solution

We'll set up and manage all the moving parts of a multi-channel tracking system for you to optimize your ad performance reporting.

  • S2S Tracking

    We’ll set up first-party tracking to process and collect data on your own server (cloud). That will make your tracking less susceptible to third-party limitations - such as the iOS privacy policy - which affect the accuracy of your data.

  • Google Tag Manager

    The Google Tag Manager will allow your web pages to report any event you want to track (purchase, add-to-cart, etc.). It'll help you better understand which actions your customers take on your website lead to conversions and help you tailor your strategy accordingly.

  • Google Analytics

    We’ll use Google Analytics (GA) to break down the data collected across different channels and provide all the insights you need to understand your performance. GA can be tricky, so it’s crucial to have it set up correctly from the beginning to avoid misleading results that can turn into costly mistakes.

  • Offline Conversions

    Offline conversions were initially created to connect online and offlines sales. In the post-iOS 14 era, this method has become an indispensable first-party tracking tool. We’ll help you leverage Facebook offline conversions to enjoy a longer attribution window, segment performance data, and become less limited by third-party restrictions.

  • UTM Structure

    Your UTMs serve as the foundation for organized and efficient multi-channel tracking, so it’s crucial to structure them the right way. We’ll build a consistent structure for all the UTM parameters you use and apply it across your entire ad account to ensure you’re not missing out on critical performance data that can affect your strategy.

  • Meta Pixel + Conversions API

    While the Meta pixel can still pick up a fair amount of data, using the Conversions API on top of it will help Facebook track the events it would’ve missed by using only the pixel. The Meta pixel and Conversions API are the basis for tracking ad performance on Facebook, so we need to ensure they’re set up the right way to track your most important events.

Launch Your Next Best Audience in a Click

Let the machine predict the audiences you should target next to maximize profitability and immediately launch them into your account. Leverage AI-powered audiences based on an advanced BI model.

Launch Your Next Best Audience in a Click | Madgicx Audience Targeting
Cover Your Entire Marketing Funnel | Madgicx Audience Targeting

Cover Your Entire Marketing Funnel

Build and deploy a full-funnel audience targeting strategy in minutes instead of days. Easily launch all the audiences you must target along the ARR funnel - Acquisition, Retargeting, and Retention, to ensure a smooth customer journey and increase your conversion rate.

Reveal Hidden Targeting Insights

What works best - CBO or ABO? Are you targeting the right locations? How should you allocate your budget across the funnel? Madgicx’s comprehensive analytics tools will help you answer that with smart data unification and visualization.

Reveal Hidden Targeting Insights | Madgicx Audience Targeting

Know the Truth about Your Audience

Uncover underlying factors that dictate your performance and optimize your targeting in ways you never thought of.

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“Graphically, the way that Madgicx explains the data, everyone on the team, even if they’re novice users, understands what’s working. Then you just need to build that out, pump it back into the Facebook ad account, and let it rock.”

"We were able to quickly define which audiences, copy, and media content were the most effective at reaching our target audience in a ridiculously short period of time."

“Madgicx’s platform just makes it seamless and easy to navigate and identify your top-performing creatives and ad copies.”

I'm getting better results with my Facebook ads and it's SO much easier to target new audiences.

Travis Hlavka

I love the audience and how easy it is to set them up. It solved my problem of which target audience to start targeting.

Norman H

The automation has made it so nice for me to be able to walk away from my Facebook ads, but know that my budget is still in good hands and not going to go out of whack.

Katie C
Author, Freelancer

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Launching Optimized Ads with Madgicx AI powered products.