The World-Class Tracking and Attribution Solution
We'll set up and manage all the moving parts of a multi-channel tracking system for you to optimize your ad performance reporting.
Google Tag Manager
The Google Tag Manager will allow your web pages to report any event you want to track (purchase, add-to-cart, etc.). It'll help you better understand which actions your customers take on your website lead to conversions and help you tailor your strategy accordingly.
We’ll use Google Analytics (GA) to break down the data collected across different channels and provide all the insights you need to understand your performance. GA can be tricky, so it’s crucial to have it set up correctly from the beginning to avoid misleading results that can turn into costly mistakes.
Offline conversions were initially created to connect online and offlines sales. In the post-iOS 14 era, this method has become an indispensable first-party tracking tool. We’ll help you leverage Facebook offline conversions to enjoy a longer attribution window, segment performance data, and become less limited by third-party restrictions.
Your UTMs serve as the foundation for organized and efficient multi-channel tracking, so it’s crucial to structure them the right way. We’ll build a consistent structure for all the UTM parameters you use and apply it across your entire ad account to ensure you’re not missing out on critical performance data that can affect your strategy.
Meta Pixel + Conversions API
While the Meta pixel can still pick up a fair amount of data, using the Conversions API on top of it will help Facebook track the events it would’ve missed by using only the pixel. The Meta pixel and Conversions API are the basis for tracking ad performance on Facebook, so we need to ensure they’re set up the right way to track your most important events.
Launch Your Next Best Audience in a Click
Let the machine predict the audiences you should target next to maximize profitability and immediately launch them into your account. Leverage AI-powered audiences based on an advanced BI model.
Cover Your Entire Marketing Funnel
Build and deploy a full-funnel audience targeting strategy in minutes instead of days. Easily launch all the audiences you must target along the ARR funnel - Acquisition, Retargeting, and Retention, to ensure a smooth customer journey and increase your conversion rate.
Reveal Hidden Targeting Insights
What works best - CBO or ABO? Are you targeting the right locations? How should you allocate your budget across the funnel? Madgicx’s comprehensive analytics tools will help you answer that with smart data unification and visualization.
Know the Truth about Your Audience
Uncover underlying factors that dictate your performance and optimize your targeting in ways you never thought of.
“Graphically, the way that Madgicx explains the data, everyone on the team, even if they’re novice users, understands what’s working. Then you just need to build that out, pump it back into the Facebook ad account, and let it rock.”
"We were able to quickly define which audiences, copy, and media content were the most effective at reaching our target audience in a ridiculously short period of time."
“Madgicx’s platform just makes it seamless and easy to navigate and identify your top-performing creatives and ad copies.”
I'm getting better results with my Facebook ads and it's SO much easier to target new audiences.
I love the audience and how easy it is to set them up. It solved my problem of which target audience to start targeting.
The automation has made it so nice for me to be able to walk away from my Facebook ads, but know that my budget is still in good hands and not going to go out of whack.
Hidden Insights is a set of 3 TOOLS that provide the most granular performance analysis in the market, covering every possible aspect of your Facebook targeting and budgeting: Geo & Demo Insights, Targeting Insights, and Auction Insights.
Let Madgicx’s Audience Studio automatically reveal profitable hidden opportunities for you.
Select from 100+ audiences that cover your entire sales funnel - all ready to deploy from a centralized hub.
Create new high-converting ads by combining your top creatives and ad copies, or turn your best Facebook and Instagram posts into powerful ads - all in a few clicks.
Maximize your profits at the most reasonable cost. Madgicx Bid Testing makes it easy to experiment with different bidding strategies so you can find the optimal bid levels faster.