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A framed abstract jigsaw puzzle with one open slot, a loose piece and a wooden game pawn. - Board Games Puzzles Meta ads research by Madgicx Labs

Madgicx Research & Labs

Board Games Puzzles

Median account AOV: $45.99 USD.

MADGICX / LABSINDUSTRY RESEARCH

Category benchmark

USD · Account AOV
$45.99

Average order value

Median account AOV · USD

$28.45 to $61.31Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-10-11Scope & method

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Within Toys Games & Hobbies

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Questions, answered.AOV, context & using this research16 answers

In this category

Can a puzzle campaign promise individual replacement pieces for every edition?

Ravensburger's UK FAQ says individual pieces cannot be supplied for puzzles under 7,000 pieces and gives conditional large-puzzle routes. Its large-puzzle sections overlap in thresholds. Qualify the edition with support; this page does not establish a universal replacement promise.

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What should a game-component campaign capture before treating a support request as qualified?

Ravensburger's UK FAQ asks for purchase proof, article number and a description or photo of a missing game component. Capture the relevant product reference and issue. A support request without those details does not establish an identifiable part or a new game sale.

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Can a puzzle-and-frame bundle promise an exact fit using box dimensions alone?

Ravensburger's UK FAQ calls printed finished dimensions approximate and recommends measuring the completed puzzle before ordering backing. Qualify the framing arrangement rather than promising exact fit from the box. This manufacturer example does not establish a precise finished dimension for every puzzle.

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Why should a puzzle campaign distinguish standard and large-piece editions with the same piece count?

Ravensburger's UK FAQ lists different approximate individual-piece sizes for standard and large-piece 500-piece puzzles and warns about variation. Show the exact edition, not just count. Equal piece counts do not establish equal piece dimensions or the buyer's preferred handling size.

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Read the benchmark

What is the average order value benchmark for Board Games Puzzles?

The median account AOV for Board Games Puzzles is $45.99 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What is the typical AOV range in Board Games Puzzles?

The middle 50% of account AOVs runs from $28.45 to $61.31 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What is the lower-quartile AOV?

The 25th-percentile account AOV is $28.45 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What is the upper-quartile AOV?

The 75th-percentile account AOV is $61.31 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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How is account AOV calculated for this benchmark?

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Put it in context

Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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What dates does this AOV benchmark cover?

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Which industry or subcategory does this benchmark cover?

This benchmark covers exact Board Games Puzzles classifications under Toys Games & Hobbies. It excludes the parent industry and sibling subcategories.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

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Use this research

Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

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How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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Behind the numbers

Small print.
Clear boundaries.

Benchmark scope

Benchmark snapshot read 11 October 2026.

Equal-weight account aggregate · Reporting period not supplied

Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.

Category scope

Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.

Exports & citation detailsMarkdown · JSON · Embed

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

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