{
  "name": "Board Games Puzzles",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "board-games-puzzles",
  "kind": "subcategory",
  "parent_slug": "toys-games-hobbies",
  "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "board-games-puzzles",
    "parent_slug": "toys-games-hobbies",
    "cohort_scope": "exact_child",
    "median_aov_usd": 45.99,
    "p25_aov_usd": 28.45,
    "p75_aov_usd": 61.31,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:12:08.001520+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Board Games Puzzles account AOV: median $45.99; middle 50% $28.45–$61.31. Snapshot read 2026-10-11T14:12:08.001520+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-board-games-puzzles-1",
      "question": "Can a puzzle campaign promise individual replacement pieces for every edition?",
      "text": "Ravensburger's UK FAQ says individual pieces cannot be supplied for puzzles under 7,000 pieces and gives conditional large-puzzle routes. Its large-puzzle sections overlap in thresholds. Qualify the edition with support; this page does not establish a universal replacement promise.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-equipmentsportstoys1-board-games-puzzles-1",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. Can a puzzle campaign promise individual replacement pieces for every edition? Ravensburger's UK FAQ says individual pieces cannot be supplied for puzzles under 7,000 pieces and gives conditional large-puzzle routes. Its large-puzzle sections overlap in thresholds. Qualify the edition with support; this page does not establish a universal replacement promise.  Source: https://www.ravensburger.co.uk/en-GB/service/ravensburger-chatbot Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-equipmentsportstoys1-board-games-puzzles-1",
      "source_url": "https://www.ravensburger.co.uk/en-GB/service/ravensburger-chatbot"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-board-games-puzzles-2",
      "question": "What should a game-component campaign capture before treating a support request as qualified?",
      "text": "Ravensburger's UK FAQ asks for purchase proof, article number and a description or photo of a missing game component. Capture the relevant product reference and issue. A support request without those details does not establish an identifiable part or a new game sale.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-equipmentsportstoys1-board-games-puzzles-2",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. What should a game-component campaign capture before treating a support request as qualified? Ravensburger's UK FAQ asks for purchase proof, article number and a description or photo of a missing game component. Capture the relevant product reference and issue. A support request without those details does not establish an identifiable part or a new game sale.  Source: https://www.ravensburger.co.uk/en-GB/service/ravensburger-chatbot Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-equipmentsportstoys1-board-games-puzzles-2",
      "source_url": "https://www.ravensburger.co.uk/en-GB/service/ravensburger-chatbot"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-board-games-puzzles-3",
      "question": "Can a puzzle-and-frame bundle promise an exact fit using box dimensions alone?",
      "text": "Ravensburger's UK FAQ calls printed finished dimensions approximate and recommends measuring the completed puzzle before ordering backing. Qualify the framing arrangement rather than promising exact fit from the box. This manufacturer example does not establish a precise finished dimension for every puzzle.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-equipmentsportstoys1-board-games-puzzles-3",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. Can a puzzle-and-frame bundle promise an exact fit using box dimensions alone? Ravensburger's UK FAQ calls printed finished dimensions approximate and recommends measuring the completed puzzle before ordering backing. Qualify the framing arrangement rather than promising exact fit from the box. This manufacturer example does not establish a precise finished dimension for every puzzle.  Source: https://www.ravensburger.co.uk/en-GB/service/ravensburger-chatbot Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-equipmentsportstoys1-board-games-puzzles-3",
      "source_url": "https://www.ravensburger.co.uk/en-GB/service/ravensburger-chatbot"
    },
    {
      "group": "In this category",
      "id": "answer-equipmentsportstoys1-board-games-puzzles-4",
      "question": "Why should a puzzle campaign distinguish standard and large-piece editions with the same piece count?",
      "text": "Ravensburger's UK FAQ lists different approximate individual-piece sizes for standard and large-piece 500-piece puzzles and warns about variation. Show the exact edition, not just count. Equal piece counts do not establish equal piece dimensions or the buyer's preferred handling size.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-equipmentsportstoys1-board-games-puzzles-4",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. Why should a puzzle campaign distinguish standard and large-piece editions with the same piece count? Ravensburger's UK FAQ lists different approximate individual-piece sizes for standard and large-piece 500-piece puzzles and warns about variation. Show the exact edition, not just count. Equal piece counts do not establish equal piece dimensions or the buyer's preferred handling size.  Source: https://www.ravensburger.co.uk/en-GB/service/ravensburger-chatbot Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-equipmentsportstoys1-board-games-puzzles-4",
      "source_url": "https://www.ravensburger.co.uk/en-GB/service/ravensburger-chatbot"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Board Games Puzzles?",
      "text": "The median account AOV for Board Games Puzzles is $45.99 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-median-aov",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. What is the average order value benchmark for Board Games Puzzles? The median account AOV for Board Games Puzzles is $45.99 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Board Games Puzzles?",
      "text": "The middle 50% of account AOVs runs from $28.45 to $61.31 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-aov-range",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. What is the typical AOV range in Board Games Puzzles? The middle 50% of account AOVs runs from $28.45 to $61.31 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $28.45 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. What is the lower-quartile AOV? The 25th-percentile account AOV is $28.45 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $61.31 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. What is the upper-quartile AOV? The 75th-percentile account AOV is $61.31 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Board Games Puzzles classifications under Toys Games & Hobbies. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. Which industry or subcategory does this benchmark cover? This benchmark covers exact Board Games Puzzles classifications under Toys Games & Hobbies. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-download-research",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#reuse Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-cite-research",
      "citation": "Madgicx Research & Labs. Board Games Puzzles. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#reuse Answer: https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/toys-games-hobbies/board-games-puzzles#reuse"
    }
  ]
}