Average order value
Median account AOV · USD
Madgicx Research & Labs
Median account AOV: $49.22 USD.
Median account AOV · USD
Enter your average order value to see where it sits.
Within Toys Games & Hobbies
LEGO describes a payment authorization as a temporary card-provider hold rather than an actual charge. It separately explains charging for each shipment when that shipment leaves its warehouse. A pending hold, captured payment and fulfilled order are different records. Preorder acquisition reporting should preserve those stages rather than count every pending statement entry as collected purchase revenue.
Hasbro Pulse says each item ships when available and that preorder fulfillment begins after its inventory reaches the warehouse, with charges during fulfillment. In-stock and preorder items can occupy different stages within one order. Creative should retain availability and fulfillment scope rather than infer that one checkout confirmation means every item has dispatched.
Ravensburger's service portal distinguishes smaller puzzles, whose replaced cutters can prevent an exact piece match, from larger-format puzzles where replacement may be possible subject to availability. Product support differs by puzzle format. A service request is not a guaranteed replacement; retain the identified product and applicable published support route without promising that every missing piece can be supplied.
Hasbro Pulse's HasLab help says payment is charged if the campaign goal is reached by its deadline. A conditional campaign commitment and a collected charge are different stages. Demand reporting should distinguish backers, a successfully funded campaign and actual payment collection rather than present every commitment as current revenue or guaranteed fulfillment.
The median account AOV for Toys Games & Hobbies is $49.22 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The middle 50% of account AOVs runs from $26.09 to $84.77 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The 25th-percentile account AOV is $26.09 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The 75th-percentile account AOV is $84.77 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
This benchmark covers Toys Games & Hobbies classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
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When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Behind the numbers
Benchmark snapshot read 11 October 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.