No publishable AOV benchmark
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Higher Education Institutions358 / 552
Madgicx Research & Labs
Liberal Arts Colleges
Keep decision plans in view.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Higher Education Institutions
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Should early-decision and regular-decision ad cohorts share a yield comparison?
Williams describes early decision as a commitment to accept admission and withdraw other applications, with a financial-aid exception. Label application routes separately before comparing accepted offers or enrollments.
Can a liberal-arts college advertise every aid award as a merit scholarship?
Williams says its financial aid is need-based rather than merit-based. Use the institution’s actual award terminology in affordability ads; academic strength alone does not establish the advertised aid offer.
Why might international recruitment need a different financial-aid landing path?
Williams requires international applicants to indicate aid intent on the admission application, then submit aid materials if admitted. Its page says international admissions are not need-blind. Keep this institution-specific sequence clear in relevant campaigns.
What intake detail matters when interpreting a liberal-arts recruitment cohort?
Williams states that enrollment begins only in the fall. Tie campaign leads and later enrollments to the advertised intake rather than assuming every institution offers continuous starts.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
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The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
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When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.