$49.57
Average order value
Median account AOV · USD
$25.70 to $75.56Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-10-11Scope & method
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Madgicx Research & Labs
Health Supplements & Nutrition
Median account AOV: $49.57 USD.
Ad cost & click-through benchmarks ↗MADGICX / LABSINDUSTRY RESEARCH
Industry benchmarks
USD · Account AOVEnter your average order value to see where it sits.
Within Health Supplements & Nutrition
Explore subcategories. 8
Questions, answered.AOV, context & using this research16 answers
In this industry
Why should a container count be distinguished from a supplement serving?
FDA's labeling guide describes the Supplement Facts panel using serving size, servings per container and dietary ingredient quantities. The guide also notes a limited exception where the container count repeats the same information. A container and one serving are therefore different comparison units; describe the labeled unit before making a product-price comparison.
What does Certified for Sport establish, and what should an offer avoid implying?
NSF describes checks involving prohibited substances, contaminants and whether label content matches product content. Those checks describe the certification's scope. They do not establish a particular customer's health result or a measured improvement in athletic performance, so keep those outcomes out of the certification claim.
Which recurring-order controls matter before describing a supplement subscription?
Thorne's subscription FAQ describes changes to quantity and delivery frequency, plus options to skip an order, pause or cancel. A subscription offer can therefore explain those controls alongside the next order's contents. The initial purchase and later recurring orders should remain separate transaction stages.
Why should powder format, flavor and pack size remain separate product choices?
Optimum Nutrition's named whey product is a powder intended to be mixed into a beverage, and its page lists flavor and size choices. A powder container is not a prepared single drink. State the chosen format and variant so the product image, listing and order unit describe the same purchase.
Read the benchmark
What is the average order value benchmark for Health Supplements & Nutrition?
The median account AOV for Health Supplements & Nutrition is $49.57 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the typical AOV range in Health Supplements & Nutrition?
The middle 50% of account AOVs runs from $25.70 to $75.56 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $25.70 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $75.56 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How is account AOV calculated for this benchmark?
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What dates does this AOV benchmark cover?
The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Which industry or subcategory does this benchmark cover?
This benchmark covers Health Supplements & Nutrition classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Benchmark snapshot read 11 October 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.