No publishable AOV benchmark
Explore category insights and their sources below.
Dating & Relationship Services295 / 552
Madgicx Research & Labs
Dating Safety & Verification Services
Understand each safety check.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Dating & Relationship Services
More in this industry. 7
Questions, answered.AOV, context & using this research7 answers
In this category
What does a dating-app photo check establish?
Bumble offers photo verification as one of several app safety features. Treat the badge as that platform's check, not proof of character, identity history or an offline meeting's safety.
Can a video call happen without sharing a phone number?
Bumble says its in-app voice and video calls let members speak without providing a number. Confirm the feature in the app you actually use.
What should you do if an online match asks for money?
The FTC advises against sending money or gifts to someone you have not met and recommends reporting suspected romance scams to the app and FTC. A verification badge does not override that warning.
Is blocking and reporting part of app safety tooling?
Bumble lists block, report and unmatch controls alongside verification and calls. Compare those controls and the reporting path before relying on a service.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.