# Dating Safety & Verification Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:07:25.498677+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### What does a dating-app photo check establish? Bumble offers photo verification as one of several app safety features. Treat the badge as that platform's check, not proof of character, identity history or an offline meeting's safety. [Source](https://safety.bumble.com/en_US) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-1) Citation: Madgicx Research & Labs. Dating Safety & Verification Services. What does a dating-app photo check establish? Bumble offers photo verification as one of several app safety features. Treat the badge as that platform's check, not proof of character, identity history or an offline meeting's safety. Source: https://safety.bumble.com/en_US Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-1 ### Can a video call happen without sharing a phone number? Bumble says its in-app voice and video calls let members speak without providing a number. Confirm the feature in the app you actually use. [Source](https://safety.bumble.com/en_US) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-2) Citation: Madgicx Research & Labs. Dating Safety & Verification Services. Can a video call happen without sharing a phone number? Bumble says its in-app voice and video calls let members speak without providing a number. Confirm the feature in the app you actually use. Source: https://safety.bumble.com/en_US Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-2 ### What should you do if an online match asks for money? The FTC advises against sending money or gifts to someone you have not met and recommends reporting suspected romance scams to the app and FTC. A verification badge does not override that warning. [Source](https://consumer.ftc.gov/articles/what-know-about-romance-scams) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-3) Citation: Madgicx Research & Labs. Dating Safety & Verification Services. What should you do if an online match asks for money? The FTC advises against sending money or gifts to someone you have not met and recommends reporting suspected romance scams to the app and FTC. A verification badge does not override that warning. Source: https://consumer.ftc.gov/articles/what-know-about-romance-scams Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-3 ### Is blocking and reporting part of app safety tooling? Bumble lists block, report and unmatch controls alongside verification and calls. Compare those controls and the reporting path before relying on a service. [Source](https://safety.bumble.com/en_US) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-4) Citation: Madgicx Research & Labs. Dating Safety & Verification Services. Is blocking and reporting part of app safety tooling? Bumble lists block, report and unmatch controls alongside verification and calls. Compare those controls and the reporting path before relying on a service. Source: https://safety.bumble.com/en_US Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-benchmark-status) Citation: Madgicx Research & Labs. Dating Safety & Verification Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-download-research) Citation: Madgicx Research & Labs. Dating Safety & Verification Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-cite-research) Citation: Madgicx Research & Labs. Dating Safety & Verification Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-cite-research