No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Decisions need owners.
Explore category insights and their sources below.
Within Business & Consulting Services
Define objectives, decision choices, action owners and review measures. NIST says strategy covers more than a project plan and should connect specific goals to actions and progress checks.
List the assumptions and conditions that could change the choice. NIST's criteria commentary identifies blind spots, external changes and execution gaps as strategic risks; an adviser cannot remove them by naming a framework.
Identify workforce and other stakeholders needed for each action. NIST calls for their involvement and for resources to carry out time-limited actions; a board presentation alone is not implementation.
Use the client's defined financial, market and execution measures over time. NIST's framework assesses levels, trends, comparisons and use of results in decisions; it supplies questions, not a promised return.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.